Mr. Shyam Sekar S - founder - Xperts'
Mr. Shyam Sekar S - founder - Xperts'How Startup Xperts Helps StartUps to Excel in Business

How Startup Xperts Helps StartUps to Excel in Business

Nurturing Startups for Business Excellence: The Role of Startup Xperts

Every startup begins its journey with an ambition of growth but all startups cannot penetrate target markets and they face issues like flat sales, negative or slow growth, dipping revenue, unable to differentiate and win customers, etc.

Those hi-growth aspirant entrepreneurs may have limited resources but still they wish to build a successful enterprise in a short period. Startup Xperts works on all these areas, ensuring that all the units are aligned and work together to ensure profitable growth.

Even hiring a full-time CMO could be unaffordable for most startups. Therefore, Startup Xperts act as virtual CMO and CxO for other startups. It is also responsible for expanding their business opportunities and revenue potential.

"Having the right strategy, driven by the right people, and executing at the right time, with all units like strategy, marketing, sales, and operations in great alignment, only can create bigger, positive impact." feels Startup Xperts, an expert in building businesses.

Startup Xperts' founder, Mr. Shyam Sekar S, returned to India from the US in 2012 to pursue his passion for building entrepreneurs in India. He formed Startup Xperts in 2013, and in 2014, Startup Xperts took a step further to become Startup Xperts Business Consulting Pvt. Ltd. 

Headquartered in Chennai and having a presence in Bangalore, his business growth consulting firm Startup Xperts helps startups as well as SMEs to step up and accelerate their revenue growth. 

Navigating the Path to Business Success

As a business builder, Startup Xperts has expanded right from business advisory to full-scale execution of strategies, including marketing and sales functions.

It has set up a Digital marketing team to spearhead businesses, providing clients with major ammunition that helps them to differentiate and win deals (even with premium pricing).

The company also acts as an advisor, and leadership coach with $billion multinational companies in the US as well as India. Recently they have also set up 'Board of Entrepreneurs', a startup boot camp/workshop for budding entrepreneurs and founders, providing them a hands-on approach to building their businesses.

The company generates its revenue through flexible revenue generation models that include a Retainer fee, success fee, Services fee for smart digital marketing (for B2B and B2C), and Project fee for coaching, mentoring for groundbreaking innovation, and execution.

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The Maverick Behind the Success of Startup Xperts

Mr. Shyam Sekar S is the company's founder, serving as its Chief Mentor and Strategist. Fueled by his enthusiasm for nurturing entrepreneurial ecosystems, Mr. Shyam Sekar S established Startup Xperts. With a wealth of experience spanning more than 22 years, he has worked extensively with numerous corporations, multinationals, and startups, amassing approximately 15 years of specialization in international business.

He also co-founded Bangalore-based Febler, a startup that is seen as the Twitter of audio.

Shyam has a BE (NIT, REC), and an MBA, and has also completed the Executive Management Program from Harvard Business School, Boston, USA. He has travelled to about 25 countries on business and expanded opportunities across geographies.

Shyam Sekar has been a part of other various national-level startup initiatives. He is a mentor with Startup Weekend, Chennai (a Seattle-based global initiative), Advisor and mentor of SMB Connect initiative, New Delhi.

Apart from mentoring IIT-Kharagpur's entrepreneurship initiatives Empressario, he is a member of the South Chapter and a Mentor with BYST, CII. He also contributes columns and articles in business magazines.

He has been a part of various events, and conferences, on Digital marketing, SMB connect, Startup Grind, and educational institutions, and a key speaker for NASSCOM Product forums/ events.

"Experience, expertise, commitment, trust, passion – these key factors make us unique.

We understand that no one-size-fits-all approach works.  So smart, effective, winning strategies are implemented to step up your revenue growth. 

What worked well 3 or 5 years back may not work today. It is all about picking the right strategies, doing the right things, and pursuing with finesse, to reach your set objectives." Startup Xperts said.

"It is all about execution and Startup Xperts walks with you that extra mile in not just devising these strategies, but also executes those plans, tasks, along with you, review and monitor, to ensure that goals are achieved," they added.

Future Goals

With the passion to build 100 successful enterprises by 2020, the company would also like to expand its association with at least another 1000 aspiring entrepreneurs, through coaching, mentoring, startup boot camp/workshop models, and through the BoE (Board of Entrepreneurs) initiative.

Their other plans include creating 'intrapreneurs' within large enterprises to further fuel our ecosystem and being involved in various social entrepreneurship initiatives to make millions of lives better.

Startup Xperts aims to collaborate with funders, whether they are seed investors, angel investors, or venture capitalists, to assist in developing their portfolio companies. Additionally, it seeks to aid these investors in identifying and backing promising ideas and entities with meticulously crafted business models.

Furthermore, Startup Xperts envisions cooperating with governmental bodies when required to foster the establishment of an entrepreneurial ecosystem that can offer supplementary support to bolster the Indian economy. In its commitment to enhancing the prospects of startups and facilitating their growth, Startup Xperts intends to forge partnerships with venture capitalists.

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