One of the Best-in-Class, Krsnaa Diagnostics Offers Superior Diagnostics Services Even During Odd Hours 

Krsnaa Diagnostics
Krsnaa Diagnostics

Krsnaa Diagnostics

Krsnaa Diagnostics, a leading firm that optimizes pathology and radiology services for over ten lakh needy people, is the brainchild of a first-generation entrepreneur, Mr.Rajendra Mutha. It is a firm with the right blend of diagnostics services, which offers a wide range of services in 11 states of India.

Being in the pharmacy business, Mr. Mutha realized that many poor patients are unable to afford diagnostic treatment due to its high cost and lack of availability of services. Hence, Krsnaa Diagnostics came into existence among the few reputed diagnostics service providers.

They have a superior understanding of customer needs and deliver their services to fulfil them better. The firm extends the current range of specialist diagnostic services available through continuous 5mm research and development.

Krsnaa's core focus is quality reporting, timeliness of diagnosis, and access to appropriate treatment. They concentrate on improving the education of medical staff in modern diagnostic techniques.

Krsnaa Diagnostics is one of the fastest-growing medical diagnostics chains in India. It provides pathology and radiology services to medical practitioners, hospitals, community health services, and their collective patients. Its medically-led practices are dedicated to providing outstanding quality and service to the doctors and patients that they serve.

Krsnaa Diagnostics has cultivated a robust nationwide network through its active involvement in diverse social and charitable healthcare initiatives. Its achievements are rooted in its unwavering dedication to promoting medical self-sufficiency and autonomy.

The chains have spread in 11 states and across 1300 plus locations with availability 24/7 throughout the year, delivering quality healthcare to the masses.

With the successful delivery of 10 lakh scans with the help of a team of 70 highly skilled and talented radiologists on its panel, Krsnaa has a tradition of offering services at the same rates without applying any kind of extra charges, even during odd hours.

Krsnaa Diagnostics stands as a pioneering diagnostic company with a unique focus on advancing genetic, biological, and molecular diagnostic services. It collaborates with global partners to streamline drug discovery and development processes, offering economical and effective co-development and out-licensing solutions. This approach aims to expedite timelines and reduce expenses in the pharmaceutical industry.

To meet quality standards, they have always adopted the latest technology and equipment. Krsnaa has top-of-the-line equipment like 1.5T & 3.0T MRI systems, 16 Slice & 128 Slice CT Scan systems, Hi-End Ultrasound machines, etc., from world leaders like GE Healthcare, USA.

There are many other diagnostics service providers working in the field, but what differentiates Krsnaa from many others is that it is acutely conscious of social and environmental footprints.

In addition, implementing diagnostics solutions in a large area that includes 11 states with 1300 plus various locations is a challenge on account of various factors, including quick and quality deliveries, which Krsnaa has successfully achieved by adopting customer centric approach rather than a traditional product-centric approach.

Thoroughly analyzing the customers' needs and situations, the company delivers cost-competitive, scalable, and trustworthy solutions. Krsnaa's vision and aim have always been reaching out to as many people as we can in a rural area, and they can reach out to needy patients directly, thereby cutting down on intermediaries.

The company has an in-depth understanding of being innovative and the use of state of the art latest healthcare technologies to meet their requirement.

Our editorial team had a interview with Ms.Pallavi Jain– Managing Director/ CEO of Krsnaa Diagnostics. Here is the Edited Excerpt:

How does the company build a successful customer base? 

Ms. Jain: KDPL understands where we are on the customer experiences, and our internal capabilities are also well aligned with excellence in this domain. We believe firmly that the voice of customer analysis can alone answer all our customer woes, if any.

Blending this belief and quality services with affordable cost, we have amazing results, and this is only our success mantra.

What are the most effective marketing initiatives or programs you have used to promote your business? 

Ms. Jain: As our mission is to provide quality and affordable healthcare services to the masses, our marketing initiatives are focused on creating awareness and reaching out directly to the masses.

We are working on various innovative models of delivering quality services, improving patient experience, and reducing per capita cost.

It includes new ways to connect with patients, new payment and service delivery models, process improvements in care delivery, health information management, and data analytics, as well as a host of other areas where creativity mixes with necessity.

This creates new ways to reduce costs, increase value, improve outcomes, facilitate the translation of research into practice, policy, and transform the patient experience.

How many employees are working here? What kind of culture exists in the company? 

Ms. Jain: We have a strong, committed & well-trained team of more than 1000 employees who make it their mission to lay ample stress on empathy and hand-holding, making patients feel comfortable and at ease.

What are the major milestones for the company since its founding?

Ms. Jain: Having gained the confidence of patients and clients. We have embarked on an expansion program to make our services available across the country through a public-private partnership mode. We have also partnered with various government, private medical colleges, and hospitals to provide our services.

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We are in the process of executing a major pathology project of establishing 1000 pathology centres in the tough terrain of Uttar Pradesh to reach out to its entire population.

Also, we are in the process of executing a project for providing basic X-Ray facilities in the entire state of Assam and Rajasthan.

These projects are very challenging but give us the satisfaction of reaching out to the population of some of the remotest places in India and would be able to provide them with quality healthcare services.

Currently, we are operational in 11 states and across 1,300 plus locations, providing services 24/7 throughout the year. Once we execute the awarded tenders, we will be operational in 13 states and across 1700 plus locations, delivering quality healthcare to the masses.

These centres are operational on a PPP basis with various District hospitals, CHCs, PHCs and trust hospitals where you get to serve the poor and rural patients. 

What is the business problem it hopes to solve with its solutions and offerings?

Ms. Jain: Diagnosis is a pivotal factor in shaping evidence-based treatments. However, due to the prohibitively high costs and the scarcity of world-class diagnostic services, we aspire to make top-notch diagnostic services accessible to a wider audience at affordable rates.

"We at Krsnaa always believe in Patient first approach, and true to our credo, we leave no stone unturned in providing patients with services that exceed their expectations."

Please tell us about the Road Map and Future Plans of your organization.

Ms. Jain: "We are committed to the vision of our beloved Prime Minister, who has stressed the importance of providing quality healthcare diagnostics to the poor & needy at an affordable cost reaching the remotest areas.

States like Assam, Meghalaya, Uttar Pradesh, Rajasthan, etc., still face a major challenge not only in terms of the availability of critical medical facilities but also in terms of manpower shortage and, most often, non-availability of advanced medical equipment. We aim to overcome these very challenges."

We would want to be present in every corner, including the remotest part of the country to provide diagnostic service to as many people as possible.

Our primary objective is to guarantee the availability of fundamental services such as X-ray and pathology at all primary care centers while extending high-end facilities like CT Scan and MRI services to district hospitals nationwide. Our strategy for accomplishing this aim involves collaborating with state governments and trust hospitals across the country.

How do you learn in your life and what is your biggest dream?

Ms. Jain: "Every day is a new lesson, and every person I have come across has taught me something new. I believe in taking the good from people I meet and read a lot. This business not only has given me a new way to think, but I feel extremely blessed to be in this field.

The amount of blessings we get from patients is our treasure. The happiness on the faces of patients after getting diagnostics services at such low prices in a 5-star infrastructure has helped us gain a name in many hearts."

"My Dream is to see as many states in India getting free diagnostics services or affordable diagnostics without compromising at quality and to see the name Krsnaa engraved in millions of hearts. The thought itself gets a smile on my face when I visualize millions of happy faces and satisfied patients."

Tell me how you've approached change?

Ms. Jain: Change is the need of time and the need to grow, I am positive about the changes which help me to be a better and more accurate diagnosis solutions provider. Also, technological change has only helped us grow better. To add especially is the vision of Our Hon.PM to see a healthier India and to make diagnostic services available free of cost across the country.

What was the most difficult lesson you have learned as an entrepreneur? 

Ms. Jain: "I have learned a lot, but most importantly, this area of healthcare needs a lot of empathy, patience, and heart to serve. Success is a result of a positive attitude, hard work, perfection and persistence."

Awards & Recognitions 

  • "Star of Asia Award for Health Excellence" during "10th International Seminar" "ASEAN – Business & Investment Summit" held at Bangkok on 11th2016

  • Emerging Company of India in Health Excellence during the 42nd National Seminar held in New Delhi on 6th February

  • MD CEO Ms.Pallavi Jain was awarded as Pride Women of India during the Pride of India Summit 2016 in Mumbai on 21st December 2016

  • Asia's best and fastest-growing healthcare and wellness brand during Idea Feast 2015 in Singapore 

The Spirits behind Krsnaa Diagnostics 

Mr. Rajendra Mutha 

Rajendra Mutha, Founder and Chairman of Krsnaa Diagnostics, is the first generation entrepreneur and started this company with a mission to provide healthcare at affordable rates to the masses and especially reach rural India, where there is a greater need for these services. He believes that one must keep doing the best and deliver the best. The company, under his able guidance and vision, has been able to achieve these milestones in a short span of 5 years.

He always tells new entrepreneurs and beginners that the thought process needs to be clear and clean. If you do your work without cheating, growth is for sure.

Ms. Pallavi Jain 

Pallavi Jain, MD and CEO of Krsnaa Diagnostics, is associated with the company since its inception, and her vision and strong values have added to the growth of the organization.

She strongly believes that no compromise has to be made while delivering their services. The infrastructure at each location has to be uniform and in a manner where the patient gets comfort and also feels good. She focuses on day-to-day management and also handles Government projects.

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