Opening the doors of acceleration for SMEs and strengthening businesses: Genitek Solutions

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Opening the doors of acceleration for SMEs and strengthening businesses: Genitek Solutions

Business demands improvisation and leaders having the ability to make bold, decisive decisions and create an entirely new path in a different direction if instrumental to early stage success. Counted among these leaders is a veteran who currently presides as the CEO of Genitek Solutions, a leader embracing the growing importance of rapid, dramatic performance improvement for clients which include stressed / distressed companies, organizations seeking to go from ‘good to great’ and stakeholders in insolvency situations. Arup Ranjan Dey who has created goodwill for himself in the industry using hard-won survival skills. The Startup City Magazine interviews Arup Ranjan Dey over a host of issues in line with the Genitek Solutions journey so far.

Take us to the successful voyage of Genitek so far.

It has been a roller coaster ride indeed! Going back in 2005, we started serving our customers with the latest /generation Internet Technology solutions with IT consulting services. The beginning was channelized by catering solutions to reinvent business across a wide range of industries and functions in India and Abroad. We have evolved over the years and in 2010 we created an umbrella of web-based social media and search engine optimization tools that provides clients with new ways to impact their bottom line. Over the following years, our portfolio grew to encompass more than half a dozen solutions, including Analytics, Cloud Solutions, Web Technology and Branding. We started making turnarounds for our clients” businesses after we started implementing our 4 pillar framework methodology from 2014. Basically, we consider ourselves a SMAC service provider guaranteeing our customer’s business growth, establish and implement the pathway to do so. The lessons that we only learned by experience, no books or courses could do justice to help steer the decisions we have to make when we’re smack right in the middle of it. However, the most interesting part enjoyed the journey thoroughly as what we were doing was completely our choice.

Over the years Genitek has created a spot for itself in the heart of businesses. What makes its position concrete in the business spectrum?

We at Genitek set aspirational targets as “we are open to doing things differently”, which was not considered in the past. Our fresh, innovative solutions are designed to grow our client’s customer base and optimize ROI. They don’t need to struggle to determine which existing ideas to support and scale. We continually seek new and better ways to serve our clients and aim to anticipate their future needs. We believe we will be successful if our clients are successful. We are sensitive to client’s needs and adhere to the highest professional standards.

How successful is Genitek in delivering promises to its clients?

Understanding our customers’ needs has led us to better insight into our audience and allows us to develop services that are matched to our clients’ demand. The company follows a multi-pronged distribution model for an enhanced outreach. The most important thing is the success and growth of our clients. Our business’ success depends on the clients’ growth.

Can you name a few of them? 

How many employees are working here at Genitek? What kind of culture exists in the company?

We have a small and powerful team as of now, expanding. We are a value-driven organization and our values have been updated in small ways to reflect the changing time. We are sensitive to client’s needs and adhere to the highest professional standards. One simple thing we believe is “Integrity” and we mean it. Over the last years, we have been attending multiple self-development programs which helped us steering the company in the right direction. Technically we update ourselves regularly reading multiple magazines, journals and upgrade ourselves with the latest technologies and closely watch the market trend as well.

Taking the conversation towards a personal posture how has been your journey as an entrepreneur? What was the most difficult lesson you have learned as an entrepreneur?

I think the toughest lesson for me has been when to let go of something that isn’t working and also how to handle the cash!!

How do you see the company changing in one year? What’s the next big thing planned for Genitek?

Vision and execution were the two ingredients we had when we embarked on the journey to build our company 12 years ago. It’s been challenging and the most difficult part was a strong financial back-up which we lacked for quite a long time. We believe in keeping us up-to-date with respect to technology, customer’s expectations, market scenario etc. We are actively carrying outdoing marketing activities to make our presence felt by many business houses, setting up multiple offices in almost all major cities in India to cater to the SMEs in those areas and giving breakthrough results to them. We envision reaching the target of Rs. 10 Crore + revenue by next financial year. Our biggest dream is to solve the biggest problems in business and we impacting 1 million business houses directly or indirectly. We need to be recognized as ‘THE’ organization that takes care of SMEs and we are always there whenever they need us.

Thanks for this lovely session. If you had one piece of advice for someone just starting out, what would it be?

Quick on the update: Genitek’s Product Portfolio

Apart from creating business plan / financial plan, Genitek also takes care of the following:

  • Consulting Services
  • Analytics
  • Branding Services
  • Marketing Services
  • Sales Services
  • Cloud Services
  • Social Media Marketing
  • Search Engine Optimization
  • Market Analysis
  • Special Events and Promotions
  • Internet/E-Commerce
  • Networking
  • News Papers Articles/Ads
  • TV News/Ads
  • Direct Mail/SMS
  • Brochures and Corporate Literature
  • Viral marketing/ YouTube Ads
  • Banner Ads
  • Mobile Apps
  • Hosting Services
  • Websites

Genitek’s Timeline

  • January 24, 2016: Consulting and Analytics
  • August 14, 2014: Turnarounds
  • March 24, 2010: Digital Marketing and Cloud
  • 2007: Received its first acknowledgment and certificate from IIT Chennai as the best IT Vendor for resolving a crisis for Aeronautical society
  • July 13, 2005: Invention of ‘Generation Internet Technology’ Solutions & Consulting

Arup Ranjan Dey an expert in Internet Technology, establishes his “generation internet technology” (Genitek) solutions & consulting firm. He sets an enduring tone of independence and establishes a commitment to rigorous research and training, providing solutions to reinvent business across a wide range of industries and functions in India and Abroad.

The organization has also been recognized as one of the top 25 most promising Marketing Consulting/ IT/ Cloud and got facilitated in multiplicities for turning around their businesses and making them reach to greater heights unthinkable till then.

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