8 Bit Media: providing out of the box solutions in the space of digital marketing

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8 Bit Media: providing out of the box solutions in the space of digital marketing

The quest for a country to become superpower starts from the efforts of its youth power. India is fortunately the youngest country in terms of its youth population. Of late, our country has witnessed a surge in the number of young entrepreneurs who aspire to become job providers rather than being job seekers. This mindset has given wings to explore new avenues. Digital marketing is one such boulevard which has opened path of multi-pronged opportunities to many youngsters with their startup ventures. 8 Bit Media is an emerging data-driven digital marketing agency which was spearheaded by the joint effort of Mr. Mikhail Pinto and Mr. Himanshu Parmekar in the year 2015. The core values of the company are delivering services with honesty and efficiency. The company was fervent to provide personalized services.  These two creative and analytical tech geeks laid down the foundation stone of the company which was aimed at providing 360 degree digital marketing solutions. Its services comprise of Website Development, SEO, Media Planning and Buying. The company works on three pillars- Creativity, Strategy and Media. It heavily focuses on the strategy and data analysis to provide better results. The company does not fit in any stereotyped and clichéd definitive adjective meant to describe an agency. Rather it strives to be creative, instinctive and analytical in its approach. It makes sure that these traits don’t limit its scope. The founders don’t shy away from calling their company a Digital Marketing Boutique.

The company had started its operations in the year 2015 with just one client.  Today, it has the gained the expertise and experience by serving more than twenty clients in India, the USA, the UK, Dubai and China. The growth has been phenomenal and the founders are very proud of it. It takes the donkey’s load off the back of its clients and helps them cross the stream in a strategic, noticeable and effective way. It is a digital agency built on the perfect advertising pixel. The company offers a plethora of services which include Branding, Advertising, Marketing, Creativity, Digitalization and Online Marketing etc. Branding comprises of brand identity, brand naming, brand research and analysis, brand asset management, corporate guidelines and stationery etc. Advertising include campaigns, media buying and outdoor advertising. Marketing covers Digital PR (Public Relations), Market Research, Digital Marketing Campaigns, Communication Building, Exercise Brand approach and Brand tie-ups. Creativity includes Graphic Designing, Packaging Designing, 3D, Photography and Copywriting. Digitalization is assigned with Website Designing & building CMS, E-commerce, WordPress, UI (User Interface) and Video Marketing. Online Marketing includes SEO, PPC, Adwords, Viral campaigns, HTML Newsletters and Social Media Marketing etc. It has mastered the art of building relationships over billing receipts which has always been its topmost interest.

Differential Factors

Three years ago, the founders were well aware of the widespread competition in the market. Almost every company was busy terming its services unique and different from another one. But the ground realities were not much different. Copy-paste was more or less in vogue. Clients were not very satiated with such an imitating ambience. They kept addressing their concerns through various platforms. This is how and why the founders of the company decided that there was a need to have a boutique digital agency that focuses on two aspects. The first one is the understanding of the brand and its category. The second one is to deliver quality service on the basis of the three pillars i.e. Creativity, Strategy and Media as mentioned already. Its creative client-oriented approach has brought it in the queue of the well-established competitors of this domain. The company understands the need of bringing something which is out of the box and without copy-paste.

As the company strives to bring natural and creative contents, it hopes its customer to give the space required for the company to experiment and introduce its client to a derived ecosystem. It does not want it clients to be deep-pocketed rather it wants the client to be prepared for something which is simply bohemian. It wants to be driven through an exclusive approach of being different. The company fathom the point that it is very easy to start a company but difficult to sustain. This is something that has led to its understanding that sustenance is the key to keep thriving in a competitive environment. The most important part is to identify the right people and make them a part of your dream.

In its path of setup of this young enterprise, the company has learnt from the complex hiring process. Hiring is a big challenge for a startup. And somewhere down the line, this term startup has created this psyche of being casual. Often, the company was compelled to interview those persons who were very casual in their approach.

Future Plans

Massive expansion plans are in the pipeline. The company has some big future plans going on from being multi-city to going international. It has set its eyes to expand its base to some of the mega cities of India which include Delhi and Bangalore.

Key Officials

Mr. Mikhail Pinto describes himself as the ringmaster of circus in the form of life. He prides himself of his super efficient puppet skills. He waits for an adventurous client to challenge the circus scene.

Mr. Himanshu Parmekar likes to be personified as a professional juggler who seamlessly manages the crazy circus. While you wait to break out from the sameness he will challenge your idea of regularity.

The culture of the company is very positive and responsive. It provides for an ambience where the founders and employees are equally weighed.

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