Omnia Digital: Infusing digital prowess into businesses’ marketing life cycles
It’s always a delicacy to get around those women who talk about visions and ideas. This time we interviewed a young soul who is busy in empowering her people to highlight visionary thinking and is bringing change in the digital marketing landscape with her venture, Omnia Digital. A creativity-driven full-service digital agency, Omnia covers every inch of the digital horizon. From Content marketing to Digital Strategy & Execution, Campaign Management, and Insights & Analytics, Omnia helps level the playing fields for all organizations, makes marketing & advertising accessible to them irrespective of the size and also ascertains that it’s less demanding to get the brands out in the market.
Omnia’s beginning and Shwetha’s journey ignited from a common ground. Shwetha sketches the story, “It all began after I finished my college degree; and two paths opened in front of me – either follow my dad’s footsteps & take up his business or make a name for myself on my own terms.” A go-getter who aspires to become a role model for every young woman out there, Shwetha’s choice to pave her own path was quite predictable. Chartering into an evolving territory unabashedly and fearlessly, she carved an unparalleled learning phase out of her two year stint at Tata Consultancy Services, post which she set off in pursuit of her passion & dreams, starting as a core team member in another startup and playing an integral role right from ideation to making it an organization with 100+ employees within just over a year. Investing some of her time there, she moved to head the operations of a digital agency. She never thought that this move of her was about to deliver a change in her life and future as well. Later, Shwetha partnered with the founder of that agency to float Omnia. Sooner she recognized the prodigious potential of the digital realm. Partnering with Santhosh Palavesh (Co-Founder) – a seasoned prodigy in digital tech and marketing with over eight years of experience, Shwetha incepted Omnia in 2016 with a vision to help companies set realistic goals by finding the perfect balance between brand awareness and sales; and the journey has just begun for her. Omnia Digital, a Chennai based Digital Marketing and Branding agency is a sister concern of an 8-year-old advertising and branding group called UMM Digital, the largest branding and digital media group in South India. The delivery of efficient positive results with the quickest turn-around time has been the go-to motto for Omnia’s digi-wizards. With a diverse team that’s hand-picked across assorted industries come in with utmost passion, creativity and handles clientele from discrete industries ranging from education, fashion, hospitality, real estate and a lot more. We thrive to ensure our campaigns are radicalized by data-driven and result oriented content the digital world needs.
“We breathe lives into the marketing life cycles starting all the way from branding to their digital campaigns and then analyzing & enhancing. We also work with corporate companies, but having come from a background of building startups, it is energizing for me personally to be a part of startups’ entire journey and grow with them.”
A differentiator delivering positive results in the quickest turnaround time possible
It is easy to get distracted by all the capabilities that digital landscape provides and it’s enticing to burn through cash on all the new software and tools that are available. But not with Omnia, as the company doesn’t believe in blindly banking on all the high-end tools without considering the necessity; in fact, for most of the parts, Omnian-experts pour over the data in multiple spreadsheets to really analyze what’s going on, which plays a pivotal role in guaranteeing optimization; though the company handles pretty much all of the available tools when required. Shwetha asserts, “It’s all about adding value. I always urge the team to ask themselves if their content is adding value to the consumer. Nobody wants to talk to someone who’s bragging only about themselves and this applies to branding as well. Digital media mogul Gary Vaynerchuk once said, ‘The Best Marketing Strategy Ever: CARE’, and that’s exactly what we do here at Omnia when we take on a client. We act as an extended part of their business.”
The delivery of efficient positive results with the quickest turn-around time has been the go-to motto for Omnia’s digi-wizards. With a diverse team that’s hand-picked across assorted industries come in with utmost passion, creativity and handles clientele from discrete industries ranging from education, fashion, hospitality, real estate and a lot more. We thrive to ensure our campaigns are radicalized by data-driven and result oriented content the digital world needs. In words of Shwetha, “We strongly believe that a digital campaign’s efficiency and effectiveness boils down to the analysis and implementation in real time. To design any brand’s strategy or creatives, our brainstorming start by challenging ourselves; will the strategy for campaign or creative drive results? If the answer is anything other than a yes, we ensure it is fine-tuned until we create and strategize result oriented digital campaigns that are pleasing to the eyes and attention of the audience. We do not take on a brand as client, we become the brand! We believe that true passion and responsibility are on the highest peak when one works on a project close to their hearts. We ensure that the brand’s DNA is absorbed and that reflects in every strategy and campaign we run.”
Like many other companies in the sector, Omnia today while riding on a yellow brick road also gets ambushed with challenges such as the dire need of explaining the demand generation lifecycle to clients and setting realistic goals for campaigns. Omnia digital has cultivated a unique approach towards these challenges with its out-of-the-box methodologies. The market for almost every industry is predominantly in the digital space with people spending most of their free time on search and social media platforms. The organization is ready with its expertise to ensure that brands eases into the marketplace and sustains in it by bridging the gap. In the past year, Omnia has grown consistently both in terms of revenue and clients base. With this, the future blueprints are quite simple, with Omnia eyeing on expanding its presence from Chennai and Bangalore to all other cities in the coming years.
The showrunners behind Omnia Digital
Omnia Digital is fostered by a dual CEO system where Shwetha Prasad and Santhosh Palavesh run the show together.
An enthusiastic entrepreneur, Shwetha has tasted success in the field of digital marketing with her fervent zeal. Her relentless zeal, incessant quench for success and willingness to walk the extra mile stands as inspiration. Holding an extensive history of investing her skills in marketing and advertising industry, Shwetha holds prowess in Business Process, Operations Management, Communication, and Customer Relationship. She owns a Bachelor of Technology (B.Tech.) focused in Electronics and Communications Engineering from SRM University.
With over 18+ entrepreneurial awards, Santhosh has built successful digital transformation models. Holding an active directorship in Omnia Digital, Santhosh love working with Enterprises and Startups and also mentors numerous companies to thrive in the digital era. A techno enthusiast, concepts like Digital Technologies likes Blockchain, AI, and Market Hacks are a treat to his heart.