QuirkyByte: A reflection of ambition with vision in the space of digital media
QuirkyByte is a digital media platform which covers trending and utility based articles across different genres having specialization in entertainment. The company is a brainchild of a budding entrepreneur Mr. Aditya Goel who founded the company three years ago. Since then it has grown to become a major player in the digital media space with massive presence in social media and incredible reach across the world.
Mr. Goel knew about some cracks in a few hitherto digital media platforms. He was very much aware of a couple of such platforms which were very monotonous in terms of their contents. This gradually became an ‘Achilles heel’ for those platforms and failed to engage its users for a long time. There was a dearth of above board and purposeful portals which could promulgate exciting insights and other interesting contents to the prospective readers. The dearth of such contents helped this young talent set the USP (Unique Selling Proposition) of his startup venture. He decided to engage the users with interesting and quirky language which could be understood by any user and anywhere. This is how he came up with the name of this company. The unconventional language used by the company seemed fascinating and enticing to many first-timers. The idea seemed innovative and gradually in a few months the startup started getting substantial traffic on its site. The venture had started with a global Alexa rank of 30 million worldwide three years ago. Today it is ranked at top 7000 websites globally in terms of traffic. It gets almost 15 million page views on a monthly basis amounted by 4 million users across the globe. Currently, its valuation is already more than 3 million US Dollars. It has undergone tremendous growth in a short span of time with only three years of experience.
A team full of enthusiasm and vigour
The company has a dedicated and focused team of young entrepreneurs who have researched a lot about the digital media. They are a bunch of fans trying to live their passion. Their passion of watching movies eventually became a path for their innovative startup. On the basis of their fact-finding, they have set their target users in the age bracket of 15 to 30 who are living in urban spaces across the world. They approach the target customers by means of social media platforms like Facebook, Twitter and Instagram etc. The company has got the best workforce in terms of passion, dedication and devotion. Through sustained hard work, perseverance and right attitude of the teammates; the company has reached to where it is. It was a gargantuan task to start a media organization from the scratch and at the same time it had to differentiate itself from the rest of the competitors. But it identified the need to produce the highest quality content and deliver it seamlessly to the end customer. This helped the company take flight in the initial years.
The core values of the company include Quality and Transparency. The company has set very high standards for itself and it strives for excellence in content. Also, it works as collaborator and stakeholder with its advertisers not just as business partners. The organizational culture is open and robust. It allows for new ideas to come to the fore so that a useful environment could be created for employees and other stakeholders to contribute towards the growth of the organization. The innate desire to create a digital media empire drives the company to achieve newer height. The entertainment market is increasing at a rate of 100% per year. Thus, it has got a great market which won’t go anywhere as people won’t stop watching movies.
The company aims to be among the top 5 media outlets in the entertainment domain and one of the most sought after destinations for brands and advertisers to do business with. It aims to go above a turnover of atleast 75 crores from 6 crores rupees in next three years. The main objective for company in near future is to bring 3 million overseas readers and international brands to come on to its platform. It is also going to launch a unique app which has been in huge demand from its numerous fans. The company wants to lessen its dependence on social media and expand to new geographies. It will deploy more resources into market research to try to understand what is the most suitable path for expansion and diversification?
It is a tough job for someone at the age of 22 years coming from a head injury and depression think of startup that also to the tunes of million dollars. But Mr. Goel, with his strong willpower and a robust vision, made it feel like ice on cake. Being a founder of two successful startups in such a tender age is not everyone’s cup of tea.
Awards and Recognition
In such a short span of time, the company has been privileged to receive a couple of awards at par with Hotstar which is already a well established digital media platform. It was awarded by Talentrack in the year 2017 and 2018 for best Content Publisher and Distributor. Apart from this, Mr. Goel has received various felicitations and Entrepreneurship Awards for excellence at National and International forums.
Mr. Aditya Goel (Founder & CEO): He is a well trained and skilled professional in digital marketing. Moreover, he is well equipped with the knowledge of web development. As Mr. Goel was a big fan of movies & TV shows so he had started blogging. He was passionate about creating a digital platform which would serve dual purpose of entertaining its users along with interesting insights of the favourite movie and TV characters. This passion persuaded him to dive into this platform with his own startup venture.
Words of Wisdom
Never let a passion die in you. Passion has the potential to transform your fate completely. Explore your passion, get absorbed in to it and become a leader of revolution.
Mr. Goel is a torchbearer of new and young India. In him, reflects an emerging superpower whose entrepreneurs are ambitious and at the same time live life to its fullest. As he says, “I like to be my own boss, live my life on my own terms”.