Align Media: capturing hearts and minds
Do you see an eye-catching advertisement while traveling in Delhi Metro, It always catches your attention or an advertisement where certain basic emotions are targeted, leaving you mesmerized. Such is the power of advertising. Its history can be traced back to ancient civilizations. In pre-Modern times, commercial messages were popular during the Roman Empire, in Ancient Greece and Ancient Rome the Lost and Found pamphlets were a common sight. Rock art or wall paintings grew and spread its roots in parts of Asia, Africa, and North America. In modern times, the advances in the advertising industry took place in the western world and the contemporary world was swayed away when the internet became an ally of the advertising industry. Advertising holds a dominant place in the capitalist and consumerist economies; they can survive only if the consumerist culture doesn’t step backward. Advertisement’s primary work is to make public aware or make the product, service or information known. Advertising can have an impact only when the targeted consumer is not involved in some work. The advertising Industry realized its full potential with the increasing leisure times in human lives and the availability of different choices and mass production. In our daily lives while traveling or executing some other task, we always have some spare time; while catching a flight at the airport or taking metro to your office, there is always some spare time that we spend watching our surroundings, Sanjoy Saha Mondol gauged the basic psychology behind the consumer behavior pattern and decided to tap the opportunity by acting on it. He established Kolkata based Align Media in 2013 that is working tirelessly to capture emerging media space. India dramatically liberalized its economy in the 90s; this paved way for a fertile ground for the advertising industry, the industry saw its vertiginous rise when the internet came into the equation. The democratization of the industry began and the new avenues emerged. With heavy investment on the infrastructure development, a lot of unchartered or potential media spaces are coming into the picture. Align Media today is a forerunner in the specialization and aims to perform innovative advertising in Airlines, airports and allied OOH media spaces.
Solutions and Offerings
Align Media offers several exciting and innovative options for brands to engage and partner with the highest brand recall and offers a positive branding experience. Their forte lies in flight static branding, in flight digital branding, Uber cab branding, Bus branding ac/non ac/long distance, Bill board branding, Airport tarmac coaches ,Metro Pillar branding, Metro train branding / Metro station branding, Railway Train / Railway Station Branding. These services provides favorable outcome and benefits in Visibility, Highest Brand recall, highest customer engagement, customized advertising medium to suit business needs, Extended campaign life, Brand Building , product awareness, Measurable Outputs, Valuable real time insight , Wider client base.
Align media not only has the first mover advantage in the industry, The Outdoor Media Association after a survey has disclosed that OOH advertising offers high Return of Investment (ROI). So higher the budget spent on Outdoor Marketing, larger is the ROI. Align Media provides cost-effective services for advertisement, that in result induces top line and bottom line of the advertiser.
Airline Media Offered
India –Jet Airways, Spice Jet, Air India, Go Air, Air Asia, Indigo
South East Asia – CEBU Pacific, Hong Kong Express Airways, Tiger air
Middle East – Air Arabia group, Flynas
Europe – Wizz Air, Euro Wings, air Baltic, Small Planet, Transavia, People’s Viennaline
Americas– AirTran, Leeward Islands Air Transport or LIAT, Spirit, Volaris, Jet Blue, Caribbean Airlines, Frontier Airlines
Telecom – Airtel, Vodafone, Jio, Idea, Aircel, Tata
Hospitality–Taj, Marriot International, the Lalit, Keys Hotels
Tourism – Himachal Tourism, Rajasthan tourism, Madhya Pradesh Tourism, Assam Tourism, Andhra Pradesh Tourism , Telangana tourism,West Bengal Tourism,ManipurTourism,MizoramTourism,NagalandTourism,Chattisgarh Tourism
Financial – Axis Bank, LIC, Karur Vysya Bank, City Union Bank, Citi Bank, New India Insurance, Allahabad Bank, National Insurance Co. Ltd
Electronics– Samsung, BOSE, MI, Philips, Gionee, Whirlpool, Canon
Automobile–VOLO, Audi, Skoda, Honda, Tata Motors, Renault
FMCG– ITC, Nestle, Quaker, Skinn, Mankind, Monte Carlo
MISC– Kent, Kajaria, Lalitha Jewellery, HotStar, Byjus, Roof n Floor, LuxCosy, Turtle, Tata Retail Enterprise (West Side)
Building Materials -Berger Paints, Greenply Industries
Recognition and the road ahead
The firm was recognized by the Government of India for contributing taxes for the Assessment Year 2017-18 to the Central Board of Direct Taxes under the Bronze category. The founder of the Align Media, Sanjoy enjoys a personal relationship with the current Prime Minister of India. The firm was included in the 20 most promising advertising agencies by a leading Business magazine. Align media has successfully completed the total OOH branding of brands like Berger Paints, Greenply Industries Ltd, Trent(Westside), Roof n Floor (The Hindu Group). Align Media doesn’t see a future without the establishment of a trustworthy relationship with its clients, hence it will be focused on making trustworthy relationships with all associates, and development of the firm with whom all its clients can trust with their brands. According to experts, outdoor marketing to grow by 15% this year, the management of the Align Media expects 4% growth rate of the firm in the next financial year. It envisages being the leader in ‘Transit out of Home’ media globally by 2030 in volume and value.
Sanjoy Saha Mondal
Founder & Sole Proprietor
A science graduate from City College, Kolkata, a multilingual speaker has spent three decades in the Industry; FMCG, Durables, Media, with corporate culture exposure in Fortune 500 MNC and matrix reporting, to medium-sized Indian companies. His core expertise lies in successfully generating targeted business values & volumes in Ultra-Premium Products and Services, leading and building successful start-up businesses and its management. He specializes in growing existing business through client acquisition and partnership through team sizing 10 and 200+, and contains strong business, P&L, and Human resource management skills, emphasizing coaching and team development. He is a quick learner with adaptability to different corporate structures; Entrepreneurial, Professional, and Multinationals. Sanjoy has been in proactive hardcore Sales and risen from frontline to senior most position in Sales & Marketing divisions of the leading companies dealing in a wide range of products and services in the past three decades. In previous professions, Sanjoy was the head of Kolkata operation as GM with M/s TDI International India (P) Limited. He also holds vast 13 years’ experience in FMCG and 8 years in Consumer Durable Industry apart from 5 years in Ad sales as Head Business Manager. Sanjoy a veteran in the media industry, capable in taking the challenging Senior Leadership roles in Business Development/ Sales & Marketing/Profit Centre Management is an achiever and go-getter, well exposed to some of the best management practices with a successful track record of growth and accomplishments. Sanjoy understands the pertinence of trust in the business world; hence his message for the Young Turks in Advertising world is to prioritize building trust among all their stakeholders.