Operating a business is an arduous task when management services do not function efficiently. The idea of single-price maintenance plans was around since the time of home heating systems.
It evolved during the period of the 1990s when application service providers emerged, paving the way for remote support for IT infrastructure.
It is the time when large enterprises clinched to the "just in time" methods of cost control. They pushed the use of technology to improve the efficacy of the organization was considered a top priority.
The initial focus remained on remote monitoring and management of servers and networks. Later, the scope of management services evolved. It expanded to mobile device management, managed security, remote firewall administration, security-as-a-service, and managed print services.
In 2005, the vocal support of American public speakers and other pioneers of management services advocated for the managed services business model.
Long gone are those days when the employment of these services was a tedious project. Now with the help of technology, outsourcing becomes a simple means to keep the bean customers happy.
The global market size of management services is expected to grow from an estimated USD 152.45 billion in 2017 to $257.84 billion by 2022. With a Compound Annual Growth Rate (CAGR) of 11.1%.
In the contemporary scenario, Information technology drives all business operations. Hence, it has grown to ensure reliability and continuity of business goals.
Amid these developments, Jeevendra Poddar, a graduate of JP University, founded Crefin India Management on 27 December 2017. Acting as a thought partner and helping their clients to improve their performance and gain increased growth.
"I always had a strong determination to do something that makes a valuable difference in people's lives and fulfils my ambition of generating value in the society and business arena," says Jeevendra.
He believes that by forming CREFIN INDIA, he could become a part of an augmented setup of different business segments and various sectors to bring out a positive change. Rather than wandering in one sectoral or segmented business.
"Our expert panel helps start-ups and established businesses bring in best practices, build a structured approach, and ultimately overcome their business problems. To attain this, we offer various services like business management, project management, start-up management, and Financial Management to uplift the various sectors of business.
Our flagship offering, MPO (Management outsourcing program), is especially focused on aiding start-ups. It's a process through which clients outsource their management to CREFIN INDIA.
Through MPO, we enter into a contract with CUC (the company under consultancy) to bring in seamless execution of the idea to make the company profitable and sustainable in the start-up ecosystem."
The process provides a dedicated management team to start-ups to carry out their daily business operations efficiently. 'With this unique process, our main aim is to reduce the staggering failure percentage of startups,' elaborated Jeevendra.
Jeevendra commenced his journey as a wealth manager, catering to high net-worth individuals. He subsequently thrived as an accomplished investment banker within a prominent Indian bank. Over time, he cultivated expertise in business model creation, mentorship, and charting pathways to success.
Through ongoing participation in diverse management and leadership training programs spanning a decade, he consistently upholds a commitment to discipline and dedication. Applying this ethos, he extends his focus to research and development for both startups and established businesses.
As Managing Director of CREFIN INDIA, his role encompasses devising and skillfully executing company policies, steering strategies aimed at ensuring the company's profitable expansion and operational efficiency. Furthermore, he plays a pivotal role in crafting strategic operating plans that align with the board's established long-term objectives and priorities.
"I assume full accountability to the board for all company operations in CREFIN INDIA," declared Jeevendra.
Since the advent of his professional journey, relationship management was Jeevendra's core focus. He believed that people are the biggest asset in business and personal space. Nothing can be achieved without their support.
Respect and compassion with genuine concern for every person have helped him to reach where he stands today. 'If my team is happy and content and is more productive and delivers better results, I believe it's a success.
For me, success is not a destination but an ongoing journey that never ends. In this journey, the people we meet are the most important resources one can have. If we make enough people happy and comfortable, the happiness and comfort will reflect on you,' says Jeevendra.
'I believe that risk-taking is the primary requirement to be an entrepreneur, it's like you jumping from the mountain first and then using the parachute on the way to falling. But also note you have to know how to make the parachute to be safe. That's what I call is a well-calculated risk.
For me, building lives, being a leader, guiding, motivating, nurturing is immensely satisfying. I believe, through this service, I can build better people contributing to my country as a citizen of India.
Being a leader is a daunting task, and the burden of decision-making and the possibility of getting judged for it is too high, but the peace of mind you attain for taking the decision and working for making it right for everyone is exhilarating,' says Jeevendra.
A typical day in Jeevendra's life
It is a typical working men's day, starting at 5 am. After meditating for better cognitive functions, I complete my daily chores and plan my day with a full detailed schedule as my day is generally packed with meetings and presentations due to our simultaneous work on six projects.
In this busy schedule, I constantly strive to balance all aspects of my life and also try to focus on my health and eat healthy and home-cooked food.
Bursting the Myth of Sisyphus
I believe that happy people with a robust process will give a wonderful performance. If people are treated well, and their intellectual and emotional capabilities are well balanced, they can do wonders. I generally work closely with people around me to understand their specific needs as one person is different from the other person.
Impact on the organization
Creating India is a survival mechanism for the existential crisis running in my veins. I am a bit obsessed with excellence and positive productivity. The most significant change I suppose that I had brought is the introduction of technology in all the processes of business as well as others.
I believe technology in the right hands can make this world a better place.
Handling unpopular decisions
As a leader, there will always be a time when you have to take an unpopular decision, and you will be judged for your decisions. You cannot make everyone agree with you all the time.
There is always someone to disagree with before they see the results of the decision, this should not deter a leader from taking an unpopular decision, because a visionary can foresee things that others cannot.
You have to be patient with their ignorance and convince them of a better future with many rewarding results, and anyway, keep working on your decision to make it right with a positive mental attitude.
For a leader, taking the burden of a decision, walking with it, and convincing everyone to believe you before you show them the results is very difficult. No matter how many times you have succeeded before, you will be tested for every new decision for its viability.
Personal life
I prefer people writing about me because as a leader, we have to show the path and be role models for people in our lives. Anyone who gets inspired enough to study me and write about me will be a reward in itself. I am a voracious reader who can't imagine living without learning or reading something new every day.
I love to read everything and anything that is intriguing and expands the limits of my consciousness. I am a liberal believing in 'Vasudhaiva Kutumbakam,' but out of all Goa is my home.
I am a car lover, driving my BMW makes me happy, I love baking cake for my wife whenever I get time, visiting historical places, and currently trying my hands-on photography.
I am not perfect nobody is. I constantly look upon to legendary leaders of all time and try to outvie the good of their leadership style. There is so much to learn as there are so many great personalities to get inspired. Time is the biggest asset with which we all are blessed, and we should use it wisely to move forward in life.
A piece of advice for the first-time leaders
I am still learning myself. I will be deeply humbled to advise first-time leaders. However, I feel that patience is the most valuable virtue for someone to start with, as not succumbing to popular demands and making decisions as per the requirement of the situation.
Forthcoming days
We are working towards building a platform named 'Paribhasha' for start-ups and investors to collaborate. Paribhasha's first event is planned for January 2019. We want to achieve a 10 per cent market share in the coming five years.
We endeavour to enable entrepreneurs to build sustainable ventures. Recently Crefin India Management has been featured in the Top 20 Most Promising Consultants for Startups 2018 by a leading business magazine.
