Priya George of DealsInsight making inroads in the Sales consulting industry
Irish Poet and Playwright Oscar Wilde once remarked, ‘the only thing to do with good advice is to pass it on.’ It is a kind of ambiguous message to give and difficult to interpret the philosophical undertones. Nonetheless, in current times, it is quite injudicious to avoid sagacious advice of knowers, be it the case of personal or professional aspects. Since the advent of organized form of society and rise of the state, consulting has always been an integral part of any organized or individual entity. The rise of the commercial industry also didn’t remain untouched by it for long. The modern form of consulting traces its roots to the late 19th and early 20th century when the early consulting firms in the United States studied the manufacturing to increase workplace productivity. The post-war (WW2) American economy expanded rapidly and various shocks to the economy, and the prevalent social order of the day pushed the further rise of the consulting industry. The rapid changes in the rules and political structures governing trade, complemented by improvements in telecommunications, made globalization more feasible adding new strains to domestic firms and made possible the growth of multinational firms with greater internal cohesion. The events of 9/11 and 2005 London bombings shifted the business landscape to safety and security as well as risk and its mitigation. Currently, the global consulting industry market size is about $ 491 billion according to the reports of Plunkett Research. NASSCOM estimated the Indian consulting industry size about $154 billion in the year 2017.
In the consulting industry, the role of the individual is of relatively more importance. Such an individual Priya George a multilingual speaker, a seasoned professional in Sales and Business Development and a risk taker to take her passion about supporting companies of all sizes and industries to accelerate business growth and increase profitability to another level founded DealsInsight in 2017. Priya loves Rock music as much as Sufi music and an avid traveler. The company’s mission is to partner with and support SMEs in building their dream by being their extended sales arm to create go-to-market strategies, acquire new customers and maximize their business performance to expand their reach, visibility, and revenues with a data-driven and analytical approach at a much lower cost and faster time to value. She has more than 15 years of executive-level sales experience in various industries and geographies across US, Europe, Middle East, North Africa & Asia. Her background includes a particular emphasis on inside sales, relationship building, sales, business development, developing creative go-to-market strategies, client engagement specialist, new market expansion and customer acquisition strategies with various MNC’s and Start-ups including Crayon Data, Frost and Sullivan, IDC, Biz Group and Tejari.com. Her strength and passion have always been, understanding her customers’ core needs, building relationships that provide value and ensuring continuous customer success.
The Start-up City magazine spoke with Priya George. Here are some of the edited excerpts.
Panoramic view of the organization
‘We are steadily growing in terms of team size, customers and revenues and very excited to work with innovative start-ups across the world and very keen to take them to market. We also have mentors who are experts in their domain with at least 25 years of sale experience. We believe that the “One Size Fits All” approach to selling is dead because every customer is unique. We take complete ownership of our customer’s sales journey. We work with start-ups, small and mid-sized companies who are looking to grow and expand their business outside India or within India. For many of us just beginning in start-ups, sales and speaking to prospective customers can be confusing and unknown. Our mission is to partner with and support small and medium enterprises in building their company by being their extended sales arm. So, I chose this mission to support SMEs and to contribute and be part of their success story,’ says Priya.
I do extensive research and add value to my prospects before selling any of my company’s products or services pushing me above the crowd to someone who respects client’s needs and anticipates requirements in a constructive manner. Delivering more than asked to delight the customer by constantly differentiating oneself helps to build strong relationships with customers.
A good leader is extremely passionate and relentless about his/her actions and inspires and motivates his/her team to give their best. A good leader needs to have Humility. And by humility, he does not mean being humble. “Humility simply means you have a burning, driving, relentless ambition to serve and to win,” I believe that is the secret ingredient of my success.
The most rewarding part of leading people is seeing their personal and professional growth, they become the best version of themselves and learn new things every day. My determination to serve my clients who are start-ups in building their dream sales funnel and help them grow is my motivation mantra.
Our motto is that we grow only if our customers grow! We constantly update our sales and marketing techniques, tools and practices and delivering a little more and being outstanding, consistently helps us in building strong relationships with our customers. The ability to empathize and lack of patience is my greatest strength and weakness. Being a leader brings many difficulties, but if these difficulties are viewed as an opportunity to do something different or create a win-win situation, then every difficulty is worth it, explains Priya.
Priya prefers a balance between of visionary, coaching and pacesetting leadership. She loves working out and spends her free time in part-time performing and instructing Kathak (classical dance form from North, West and Central India). Her favorite books are Art of Start by Guy Kawasaki, Secrets of closing the sale by Zig Ziglar and the Sales Bible by Jeffrey Gitomer. Her favorite places on the globe are Lisbon, Toledo, and Paris.
A piece of advice and the road ahead
You need Humility. As Jim Collins says, “Humility simply means you have a burning, driving, relentless ambition to serve and to win,” without the arrogance to delude yourself into believing that you are all knowing or always right.”
We will constantly evolve and innovate. The world of sales and marketing is fast growing and going to be more competitive in the years to come. According to Ryan Estis the former chief strategy officer for the McCann World group, “In 2020, the most successful salespeople will be the teachers. The ones who can help clients think differently about the future of their business.” “Teaching is a gateway to a credible relationship built on trust. Look for every opportunity to contribute value and provide expert guidance up front.” We are completely in sync with this and believe this will make the difference.