Manish Jha: taking elections a notch higher
India is the largest liberal democracy in the world divided by creed, caste, class, demography, language, culture, and religion. Before the technological disruption, the election campaigns were managed using only the primitive methods as the systematic and organizational setup to manage elections was not present. Only the big national parties took help of such service providers. Janadhar India came into existence in the year 2014 when the firm’s brain understood the immense requirement of an organized election campaign management service provider in the country. The firm was incorporated considering and understanding the diversified beauty of India. The needs of every election, every voter is different. Hence, the firm developed a customized strategy to reach each and every voter utilizing the power of the media they relate with the most.
What was your journey like to get where you are?
Being an entrepreneur is a formidable task, at times I pondered upon caving in primarily due to financial challenges, failures and peer pressure. But these impediments only made my grit stronger, I just closed my eyes and kept walking on the path until I clinched something.
What are the most effective marketing initiatives or programs you have used in promoting your initiatives/offerings/services?
We have never marketed ourselves. Our Business depends on the pro bono word-of-mouth marketing done by our satisfied clients. Getting referral business from our satiated clients brings a lot of encouragement to the firm and me.
What stands as the key differentiators of the organization?
Our Firm’s principal objective is to help our client maintain an authentic and attention-grabbing communication with the voter to help define the ideology of the party and the contestant so that the client is triumphant on the election day. The efficacy of our political and election campaign management and strategy successfully manifested in recent assembly and general elections. Creative and local strategy, cross-platform media combined with cutting-edge advertising and technology, our team’s profound expertise is employed to design and deliver all communications of the client/constituent to the end voter.
What are the products and services offered under the organization’s hat?
Our firm’s task is to assist politicians and political aspirants in handling their profile and end-to-end political and election campaigns while constantly evolving and embracing growth. The services and solutions that we provide have a wide range which helps our habitué to optimize voters outreach and turn voters to their court. The services we provide are voters survey, voters behavior analysis, opinion polls, exit polls, qualitative research and analysis, LED video vans, poll-worker training, candidate profile, bulk SMS & emails, bulk WhatsApp, bulk recorded voice calls, digital advertising, customized mobile application for candidate, election management software, voters database, political rallies, election war-room, door to door campaigns, voter canvassing, outdoor advertising, cinema advertising and more.
Kindly share with us something about Investors and Investment.
Hitherto we are a self-funded organization. We are looking for further investments to accelerate our growth and implant our footprints overseas or globally.
Your take on the Indian entrepreneurial ecosystem
Becoming an entrepreneur has always been arduous in India. Due to the bureaucratic outlook, we prefer an assured job over business. But the recent advancements in government policies like regulating the bureaucratic intervention and embracing Neo-liberal reforms have made it easier to start a tenable business.
What is the hardest thing about being an entrepreneur?
We all have a different mind, different background. So, our thinking develops considering these factors. It is safe to say people and groups are not a monolith in nature. So, making people understand and creating a compulsion is a great challenge.
What is the best thing about being an entrepreneur?
Being an entrepreneur is an art with an abundance of responsibilities. Currently, our nation is struggling with the issue of large-scale unemployment. An entrepreneur’s work is to create employment opportunities and establish the business. I believe it is a great accomplishment and contribution to the country in the form of wealth and employment creation.
What are the major milestones for the company since founding? Does the organization have any new projects coming up?
Our milestones are that we have successfully delivered our services in Rajasthan, Madhya Pradesh, Chhattisgarh, Telangana, Uttaranchal, Uttar Pradesh, Punjab, Haryana, Gujarat, Himachal Pradesh, and Karnataka assembly elections. Currently, we are now working in Odisha for Assembly elections, Uttar Pradesh, Madhya Pradesh, Bihar, Jharkhand, Haryana and several other states for Lok Sabha Elections.
Awards and Accolades
- CIO Review India recognized Janadhar India as one of the Top 20 Government and Public Sector service providers in June 2018
- Manish was honored with the Be the Change Significant Contributor for the year 2012-13 award by Sify Technologies Ltd in April 2013
- Manish was bestowed with the Breakeven Ka Baadshah 2008 award by Spice (Hotspot) Retails Ltd
What is next for the company? What do you see happening in the company industry in 2018-19?
Currently, we are working in a few states. Our aim is to reach out to all constituencies across India in upcoming general elections in 2019.
How do you learn in your life and what is your biggest dream? Who are your peers?
I prefer learning from my mistakes, my clients, my team, and all those people I met on my journey so far. The simple mantra for success is to keep your eyes and ears open. One should astutely observe everything happening around oneself. This minute observation definitely helps at times.
One word that describes you the best
I believe in working towards making leaders, not followers.
What piece of advice would you give to youth in the business environment?
I want to suggest these young guns to have patience. Always remember, Romans didn’t build Rome in a day. It took us four years to become sustainable and profitable.
Manish Jha, a seasoned political consultant and election strategist of India has been demonstrating innovative strategies to win elections. He and his team has helped individual political aspirants and national and regional political parties in managing successful political marketing campaigns across India. He is a part time panelist on major media channels like Lok Sabha TV, Bhaskar News, Surya Samachar, News World, Kanak News, News 18 and Kalinga TV. Manish has also been featured in top newspapers in India and abroad like Daily Pioneer, New Indian Express, Hindustan Times, Bangkok Post, Samaya, and many more. His seeking spirit has helped him to travel more than 600 towns and cities to understand political pulse. Besides this he’s also known as a great speaker, lyrics writer and singer.