Dr Shweta Singh: an idiosyncratic with multitasking attitude, addressing IP needs with Ennoble IP Consultancy

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Dr Shweta Singh: an idiosyncratic with multitasking attitude, addressing IP needs with Ennoble IP Consultancy

Present-day, women entrepreneurs have become an essential part of the corporate world. They are equalizing their duties of both motherhood and entrepreneurship and comprise almost half of all businesses owned. They are the real fighters with everyday struggles and conflicts but have determined to embrace and engage their purpose. In the list of the wondrous woman, we met with an adventures lady, Dr Shweta Singh, who wants to make India proud and strived hard for the upliftment of India’s IP Ecosystem through her initiative, Ennoble IP Consultancy Pvt. Ltd.  She is the Founder and CEO of Ennoble IP and Women Innovation and Entrepreneurship Foundation.

Dr Shweta is Patent Advisor, Mentor, evangelist, Startup Advisor, investor, and guide to many startups, Universities, and SMEs. She is actively involved in supporting research and innovation through IP and women based startups and business venture. She has been continuously mentoring women entrepreneurs and supporting them dedicatedly to build strong women empowered startups ecosystem. She is a rich amalgamation and affluence of corporate and educational expertise with excellence in the field of IPR and management with Startup Ecosystem. She has around 13 years of corporate experience in the area of intellectual property research, management, and business consultancy and more than 6 years of core experience in startups ecosystem. In academic, she did Ph.D. in Management Green Technology from Jiwaji University and MBA from Amity University, M. Sc. and B. Sc. from V.B.S Purvanchal University. Besides, she holds numerous certifications in different verticals.

 To perceive more about the professional life and her journey with Ennoble IP Consultancy, the editorial team of Startup City team set with Shweta and asked a few questions.

Here are edited excerpts.

 Give us insights into the Ennoble IP and its major offerings.

Ennoble IP is Technology Enabled Intellectual Property company, exclusively for Startups, Universities, research institutions, and SMEs, and it was founded in the year 2014.  It provides Technology Enabled IP Platform to their client to handle end to end IP related activity. Along with IPR services, Ennoble IP offers a unique service package namely: E-suite, Research powerplay only for universities and colleges to support them in their entire research, innovation, and entrepreneurship ecosystem. This package gives a boost to Universities/College in its different ranking and accreditation such as NIRF, NAAC, NBA, QS, etc.  Some of our offerings include:

  • Patent
  • Trademark
  • Design Registration
  • Copyright
  • IP Strategies and Management Service
  • IP Monetization
  • IP Paralegal Services 
  • IP Exchange and Commercialization Platform
  • Training

We have a competent team of 60+ experts with technical and legal background. They hold expertise in major technical and legal areas.Our clientele comprises Universities and Institutions, SMEs and Startups, to name a few Scanbo, Paylo, Startupmovers, Royal plast, SSR dies, CGC Landran, Chandigarh University, Sharda University, Galgotias University, MAIT and many more.

Where does your interest in entrepreneurship come from – how did you start?

The instinct to start an IPR firm started when I was pursuing my IPR program from WIPO, Geneva, where people use to criticize Indian that we as an Indian have high intellectual, but it does not protect our property and hence India had a very weak IP ecosystem, and India was way behind in global innovation Index ranking. Since that very moment, I was determined that once I am back to India, I shall work for it. Hence after coming back, I started working in the IP industry and with academia. Post gaining experience and finding more core problem i.e IP pain points in academia, I started Ennoble IP.

 What makes your company stand out in the market?

Some differentiating factors of the company include:

  • Technology Enabled IP platform
  • Build-Operate-Transfer Model for Universities and SMEs
  • Hand Holding to Indian Startup, SMEs, and Universities, helping them to Create, Identify, Protect and monetize their IP Assets.
  • Elite training vertical for students and corporate training. We follow philosophy of Awareness ______Educating ____ Implementing.
  • Developing roadmap for IP assets valuation for Indian and Startups & SMEs.
  • IP Audit program only for Universities and SMEs.
  • Developing their IPR Cell and IP center of Excellence
  • Developing an Intersection between IP and Education management system for Universities.

How do women feel in the male-dominated industry? Have you experienced a different attitude because of gender?

Women face a lot of challenges; in my career, I have experienced many times different attitude when it comes to problems in the entrepreneurial journey, few instances to highlight are:-

The trust level of client, VC, and partners in a female founder

Moreover, Most of the societal and psychological lacunas attached to women are one of the main factors for such discrimination.

What do you think are the toughest problem for businesswomen?

 The toughest problem for women is that she is women! Everything changes as an entrepreneur. We are looked at first as women and then as entrepreneurs. Moreover, entrepreneurship has been a male-dominated industry, yes the scenario is changing but still it’s a long way to go.

There are many problems but few to highlights are: 

1. Work-life balance

2. Lack of funding resources

3. Lack of support

What’s a day in your life like as an entrepreneur?

As an entrepreneur, my day is full of stress that plays a major role to grow as an entrepreneur. It is unbelievably rewarding and incredibly exciting. Each day as an entrepreneur is not about working for self but also working for the people’s growth you have employed.

How do you achieve a balance between your personal and professional life?

It has never been easy for women to juggle a thriving career and a happy family life. But I stood my ground and stuck to the following tips to manage work and my four-year-old son together:

1. Sort out my priorities

2. Talk it out with employers

3. Learn the art of delegation

4. Stay connected during the day

5. Draw a line between home and work

List the awards and milestones won by the company.

 Some awards won by the company:

  • Exceptional Women of Excellence” at Women Economic Forum – WEF
  • Women Achievers Award 2019 for Intellectual Property
  • India Leadership Award” for India’s Best Innovative Entrepreneur in IP Consultancy”
  • Awarded as “Women Achiever of the year for IP” 2019
  • Awarded 40 under 40 Indian entrepreneurs by India investment Forum
  • Awarded CEO of the Year 2018 at India IT Summit
  • Ennoble IP Received Industry Excellence Award for IP Services at India IT Summit 2017
  • First women to be part of IP colloquium program of WIPO Switzerland Geneva
  • Regular Speaker at ET NOW “Leaders for Tomorrow” Show
  • Awarded India Best Innovative Entrepreneur in IP Services 2018

What is your future agenda to keep growing in the market? 

We aspire to become the market leader in IP by delivering state-of-the-art services. We are also the pioneers in providing one solution to academia with respect to research and innovation through our E-suite package. This E-suite package research power play service has coupled our revenue, and we see a progressive growth through this offering in the future also.

Words of Wisdom

Few key points one must keep in mind as women entrepreneurs before starting:-

Find a mentor and keep finding at different stages.

Just do not climb any ladder rather evaluates, discuss, and then take a move.

Before starting, know your market.

Do remember that there is a power in you on how to handle adversity, so be strong, humble, determined, and always be ready to handle adversity.

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