GK Chaitanya: creating uniqueness in the architecture and interior designing spectrum with Cherry Hill Associates

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GK Chaitanya: creating uniqueness in the architecture and interior designing spectrum with Cherry Hill Associates

Gone are the days when it was thought that interior design was just a pompous expression for a certain sensitivity and good taste in decorating a space. Something like choosing the right fabrics or colours to use. Nowadays there are more and more those who realize the true importance of having a space taken care of by specialists, with a presentation comfortable and pleasant for all. Interior design is a process that provides its customers with a set of aesthetically pleasing but efficient solutions for better use of the space in question. The goal of interior design is to improve the user experience by better managing the space available in the intervened environment. The specialists responsible for the interior design of your property or office evaluate it, listen to your needs and reflect on options that optimize its use, based on what you want for each division. There are several challenges that make interior design an activity developed by professionals in the field. Basically, it is a way to transform the lives of people who live or enjoy a certain space, improving their quality of life in this through design and decoration.

One such specialist creating a niche in the architecture and interior designing space is GK Chaitanya COE & Founder of Cherry Hill Associates.   GK Chaitanya completed her B. Arch in Architecture in 2004 from JNTU (Jawaharlal Nehru Technological University) & was working as a part time architect to get experience. GK Chaitanya founder of Cherry Hill Associates, in the year 2009 and has a professional experience of 15 plus years which includes work experience with Edifice Architects & Raj Consultants during which she had undertaken projects for the IT sector for the complete fit out solutions. She always had the vision to start her own firm & master the skills of designing by being unique in her own way and developing her own style always pushed her limits to work on different concepts. GK Chaitanya is an award-winning Architect; she won an award for “The Most Innovative Interior Designer for 2018 under the category of Residence & Gym” for Bangalore & this was out of 10 states. Moreover, she has also explored in the field of fashion & has won an award for Mrs Karnataka “Style Icon” for 2019.

Our editorial team sat down with Gk Chaitanya, the CEO of Cherry Hill Associates to conversate about her company, life as an entrepreneur, clients and much more.

Here are the edited excerpts.

Give us a bit of background about your company?

Cherry Hill Associates, is an Architect company, which is specialised in Interior Design and Turnkey solutions, was established in Bangalore in 2009 to provide a fully comprehensive architectural, interior design and contracting services to all types of buildings whether a new build or refurbishment. Cherry Hill Associates employs dedicated, trained professionals with a wealth of experience across the range of services enabling us to meet and exceed client expectations. To date, we have completed projects from different sectors, Architectural Design, Residential/Villa/Apartment, Gym Interiors, Spa Interiors, the IT Sector, Landscaping, and Art Work. Cherry Hill Associates are a team of 20 dedicated designers, whose main focus is in developing every element in the design & executing the same. Passionate about our work Cherry Hill Associates has worked for more than 500 projects across India. We cater designs for different sectors like:

Architectural Design for

  • Residence/ Villas
  • Apartments
  • Commercial (Kids Store)
  • Resort/Restaurants
  • Landscaping/Art Works

Interior Designing for

  • Residence/ Villas
  • Apartments
  • IT sector
  • Commercial (Kids Store)
  • Retail (Jewellery Shop)
  • Resort/Restaurants
  • Gym
  • Spa/Saloon
  • Hospitality
  • Landscaping/Art Works

What is a day in your life like as an entrepreneur?

It’s not very easy to be a women entrepreneur, as I hear a very common saying “Oh you run your own business so you might not have much tension & you’re the boss so you can take off whenever you want” actually this is a miss conception, always the other side of the grass looks green. Life is actually very hectic, stressful & target oriented. It’s a 365days job; in your absence, things running smooth are not common. As you’re the key role in your work profession. Making a process in the company is very important & daily making sure that you achieve your targets & making your co-workers also to do so. Always motivate your co-workers, understand them & give them an opportunity to develop themselves, as most of them focus on company growth, but very few thinks of the growth of co-workers. Sharing your knowledge is the process of your own growth.

Who are your clients?

Some of our clients are listed below:

  • Quinn Group
  • DRDO (Ministry of Defence)
  • Dr Reddy’s
  • HP
  • ABB
  • AMC
  • Nitesh Estates
  • Godrej
  • Shoba
  • LGCL
  • UKn
  • Prestige
  • Concord
  • Snap Fitness/Chisel
  • Naturals

What have you learned about entrepreneurship in your journey?

It’s all about being independent & never regret your decision whatever you take, it’s all an experience. Stand up for your goals & dreams. You can achieve whatever you want in life, only if you believe & see it happening. Don’t let criticism get to your heart & don’t let success get into your head. Being positive in your darkest period especially in your challenging times is very important because what I have learned is when you walk alone you learn more. Keeping the faith in yourself as there is ups & downs in every business, it all depends on how you react to the situation. I have used failure as my stepping stones in my profession.

What is your future agenda to keep growing in the market? 

Develop a high-level aspirational vision of the capabilities and business value to be delivered as a result of the proposed enterprise architecture. Our theme is to “Think out of the box” & to create a new perspective for each client. Explore new designs in the field of Architecture & execute with new materials & change the perception of people’s mindset towards design. Really grateful for the 3d software’s which are available as it helps us to create complex designs much faster & intricate details can be worked out in a short span of time.

As a source of inspiration for many, what would your advice be for female entrepreneurs, who are planning to enter the business world?

My advice to all the entrepreneurs is to be independent in your own way & to pursue your dreams, goals & ambitions in your life. Believe in yourself & you don’t have to prove yourself to anyone, but just prove to yourself by being satisfied with what you do. Pursue your passion, in whatever field you are passionate about. Let go of all people in your life who drain you & puts you down.

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