Startup City Magazine
A monthly magazine for business startups and young entrepreneurs.

ABHIJEET V DESHMUKH & SHWETA DESHMUKH: EMPOWERING DREAMS THROUGH DIGITAL DESIGNING SOLUTIONS

0

ABHIJEET V DESHMUKH & SHWETA DESHMUKH: EMPOWERING DREAMS THROUGH DIGITAL DESIGNING SOLUTIONS

India’s first and only 100% online design solution provider, Dezinebox was founded in 2017 with an aim to create innovative designing solutions. It is the brainchild of two wonderful individuals turned life partners Abhijeet V Deshmukh and Shweta Deshmukh.  The vision behind the initiation of Dezinebox is to reach out to everyone who desires the designed space. They offer very affordable and quick interior and architecture solutions, starting with INR 1,000. They have converted services into an array of products like Colour Consultancy, Wall Decor, Furniture Designing, and Vastu, false ceiling to complete comprehensive room design with 3Ds and architecture design. All of these are very affordable and available entirely online.

VISIONARIES – TRANSFORMING SPACES INTO LIVING CONCEPTS

Shweta Deshmukh- Co-founder  

An Architect & Interior Designer by profession, Shweta is the leading lady of Dezinebox. She has a dreamer’s eyes to eloquent stories through attractive design and creative mind.  She completed her Architecture from Nagpur & Project Management from Nicmar Pune. She holds 18 years of a wonderful experience and worked on a wide assortment of Architectural and Interior projects like weekend homes, multiplex & mall, farmhouses, luxury residences, commercial spaces, hotels, restaurants, coworking & Incubation hubs, etc. Because of her skills and talent, Shweta has been conferred with numerous awards. She is a jury for ACE tech design Walls and GrandStand Awards for consecutive 4 years.

Abhijeet V Deshmukh- Co-founder 

Abhijeet V Deshmukh is another guiding force of the company. He is an ex Investment Banker with over a decade of experience in Treasury and Risk domain. In 2015, he left his banking career and became faculty for Management Colleges. Currently, he is a faculty member at the Amity Business School & visiting faculty with NMIMS, ITM & Chetna College in Mumbai. Abhijeet did an MBA and is a Certified Treasury Manager is pursuing a Ph.D. In his entrepreneurial career, Abhijeet founded many ventures like ‘Monday Mantras’ – a weekly knowledge capsule, ‘Start-up Navi Mumbai’, an initiative to raise the profile of Navi Mumbai. In 2017, he joined hands with his wife, Shweta Deshmukh and established ‘Dezinebox’. 

INSPIRATION BEHIND THE INITIATION

“Becoming an Architect is my dream comes true! I had designed an office for our architectural firm with my friend when we were in 10th std. I am a very intense person, and architecture multiplies that intensity when I create something, whether it’s a small café interior or a grand master plan,” Shweta shares.

Further, Abhijeet adds, “Interior design has always related to Luxury. A lot of people can’t afford the designer due to high fees & geography barrier. We, with our sensibility and sensitivity, felt that everyone has a right to have a beautiful space irrespective of their budget and location. So we thought the best way to reach out to them is Online – i.e. riding the wave of technology.”

BEST LESSONS OF ENTREPRENEURIAL WORLD

Entrepreneurship is an emotional rollercoaster ride. It every day makes you, breaks you, pulls you, pushes you, takes you high or buries you down, but it keeps you moving ahead hour-by-hour & day-by-day.

“Starting something disruptive like online design was full of challenges. We took almost a year to build the framework of it and then the website of it. Suddenly one day during our Y Combinator Startup School graduation, we realized we missed it all, and then we dismantled the same framework putting water on our year-long struggle. I remember we build our new strategy, structure, and website in the next ten days,” Abhijeet V Deshmukh shares.

“It is an enriching experience to speak to almost 5000+ customers till date situated at every nook and corner of our country. We iterated our offerings, pricing, strategy, and model and will continue to modify it in the future as well. We feel that the beauty of entrepreneurship & Overall, it’s an incredible journey so far,” adds Shweta Deshmukh.

DIFFERENTIATING FACTORS

  • The visionaries have prodigious design experience for 18 years for offline works wherein they have done multiple iconic offline projects.
  • Dezinebox provides online design services and breaks all geographical barriers. They serve customers not only in India but other countries also.
  • They have a curated product partner ecosystem comprising of leading national & international product companies who can help the customer to execute the project.
  • Abhijeet and his wife, Shweta strongly believe the value that they add to the lives of customers and solution to their design need always differentiate Dezinebox from other companies.

TEAM AND CLIENTELE

Dezinebox is the team of 10+ industry experts who go in all ways to exceed the expectations of clients. The major clients of Dezinbox include builders, developers, technocrats, bureaucrats & govt agencies. They are targeting & serving customers from tier-II & III cities and are doing residential, commercial & architecture projects online.

POINTS TO CONSIDER WHILE DESIGNING

“The important aspect of designing is to meet the Client’s requirements to usability and aesthetics. As an architect, we always emphasise on the functionality of the space rather than decking it up extravagantly. Nature plays a vital role in our designs and it always reflects through some carved out niches like cosy green corners or courtyards. Besides, we are very sensitive to the environment and follow sustainability.” Abhijeet asserts.

RECENT PROJECTS

Recently Dezinebox has completed an incubation hub of 35000 sq ft for Government agency. Weekend home of 7acres is also under approval stage. They are working on lavish farmhouses of 7000 sq ft & luxury apartments of 3000 sqft.

BUSINESS MANTRA- CREATING VALUE FOR OTHERS

The business mantra of Dezinebox is creating value for others. They believe that if you can create a simple, affordable and tailor-made solution to the most required problem of others, then don’t worry about business or success. Focus on doing the right things, and the rest of the items will fall in place automatically.

INSPIRATION

As an architectural professional, Shweta Deshmukh is highly inspired by Architect like Frank Gehry and deeply influenced by the works of Geoffrey Bawa and Lauri Baker. But she derives her inspiration from nature and its offerings & advocates sustainability in her designs.

REFLECTION OF CULTURE IN COMMERCIAL SPACES

“At Dezinebox, designs are the confluence of simplicity, functionality with the blend of nature. We strongly believe in bringing Nature to space. We love to reflect the culture & heritage in our commercial spaces. The testimony to the same is that the eco-friendly co-working space designed by us is regarded as one of the coolest co-working space of India”, Shweta proudly shares.

ACCOLADES AND ACCOMPLISHMENT

  •  Shweta Deshmukh was conferred with an “Excellent Women of Excellence “Award in 2017 by Women Economic Forum and Archid Award as “Young Designer & Architects” by Fortune streets.
  • In 2017, she was invited in WADE, Asia, to introduce Dezinebox as ‘Architect bringing IT platform in Design’.
  • The biggest achievement was made when Dezinebox received “The Most Innovative Firm of the year 2019” in June 2019.

ROAD AHEAD

Dezineboxis sought after by the elite clientage in India and is now gaining recognition around the world. The team has done a couple of projects in Dubai, and they feel their work will be welcomed by the NRI communities across geographies to start with.

WORDS OF WISDOM

“Though our field is all about Creativity yet, we strongly feel there is no substitute for hard work and sincerity. We also believe adding value to the customer will always be a mantra for success in our and any other profession”, asserts Abhijeet.

80%
Awesome
  • Design
Comments
Loading...