'Selling'holds major importance in a business as it controls the growth and development of business and forms the major base for revenue generation.
However, it is hailed as the most difficult task of all the functions carried out in a business; most probably because the success in selling is not completely guaranteed by sales personnel's skills. There is always uncertainty till the selling is done.
Sales personnel have to take a lot of rejection and chase targets, often with adverse physical infrastructure that makes things worse. They have to manage too many inputs that confuse them and add a burden to their cognitive load.
Gradually, such pressure results in a fall in personal credibility and the relationship-building ability of the sales personnel. Furthermore, the cutthroat competition that stems from the advent of globalization has been burdening companies and sales managers in particular to heighten net realizations (yields) or margins.
The need for a transformative sales guidance system that can drive business growth inflamed the entrepreneurial spirit in Arunabh Das Sharma, Former President, of Bennett & Coleman and Co. Ltd.
And Ravi Dhariwal ex CEO of BCCL (Times Group) and led the establishment of Sagacito Technologies, a mobile-first, cloud-based enterprise Solutions Company that is powered with data analytics and committed to delivering 'Informed Intelligence'.
The company is founded with the vision of revamping the Pricing and Revenue management of businesses through its suite of revolutionary sales guidance products and tools.
Bringing science to the art of sales; the company strives to integrate sales acumen with advanced data science for achieving insights and intelligence that empower businesses to maximize profit margins and market shares.
With its suite of exclusive products and tools, the company aims to ease the whole process of sales for a business by providing a system that consistently recommends the 'Right price', which is the key to revenue generation and ultimate profitability.
The firm's vision is firmly rooted in the belief that having the required information to make the right choice at the 'Point of Execution' is the key to achieving business success.
'Point of Execution' or the point just before a sale is made is the stage in the process of sales where the salesperson needs maximum support to make sure that the sale happens successfully.
The company's proprietary product platform leverages an absolute blend of data science, machine learning, and artificial intelligence to create exclusive products that provide the answers needed just before the sale is made.
P-Mod – This is an adaptive planning module that can do in-market simulations, sensitivity analysis, and deployment of the annual operating plan at the day/salesperson level. It ensures that the salesperson wakes up to task-specific guidance and that his/her actions are then monitored to deliver the business plan.
The business plan itself is dynamic and constantly adapts depending on how the week/month/year is progressing and also allows for changes to the plan made by management.
Y-Max – A product for maximizing yield, Y-Max uses a predictive pricing and optimization algorithm to deliver a "most likely" price that maximizes the net realization as well as recommends the most optimal page position. A combination of both can drive yield up by 5-8% per year, which may translate to a double-digit PBT (Profit before Tax) growth.
P-Gov – A product that uses data science to work in conjunction with Y-Max to eliminate bad deals, create transparency, and ensure that all approvals are instant.
Rev-X – The revenue multiplier that has a proven track record of delivering 'Profitable Growth' to clients. It provides real-time 'cross-sale and up sale' recommendations that enable the salesperson to sell more to the existing clients. Also, it does predictive churn modeling for clients to ensure that while the yield is going up, it is not coming at the cost of market share.
Once associated with Sagacito, a client gets access to a technically powered revolutionary system that transforms the front-end sales space of the company and enables it to achieve amazing figures in profits.
The client's business gains numerous benefits through an exclusive machine learning-based price guidance system that generates the optimal price quote for every transaction and enhances the chances of making a sale.
The system offers step-by-step guidance to the salespeople and directs them on what to sell; how to sell and to whom; and at what price/ mix combination.
It provides real-time insights on "Cross and Upsell" possibilities and can manage any deviations based on client negotiations in the market. It acts as an Artificial Intelligence-powered virtual assistant to the salespeople and supports them during the entire sales process.
In addition to that, some features provide a hassle-free and smooth experience to the user; the system operates completely on mobile devices and works on a pay-as-you-use' model, and needs no investment in hardware.
Exclusive architecture Design – multi-tenant architecture to support SaaS (Software as a Service) and provide multilevel security
Cutting-edge technologies like NodeJs, ExpressJs, and AngularJs for Web tier
Progressive Web Apps to be "future ready"
Relational & Non-relational databases like MySQL and MongoDB respectively along with appropriate indexing optimizations to ensure real-time performance
Predictive and prescriptive analytics to recommend the pricing and mix of products to be sold in B2B negotiations
Game theoretic modeling and Artificial intelligence for real-time insights
Use of Python, Hadoop, Spark, and MINLP solvers to deal with multi-objective problems involving complex constraints
Strong Capabilities in handling large data sets both in batch and streaming mode
Open Source Technology Stack
Extensive use of Amazon Web Services in conjunction with best-in-class industry tools
In a short period, Sagacito has managed to establish a firm footing in the market with its exclusive and successful approach to instilling efficiency in front end sales segment. The firm, striding on the path of success, has developed a clear roadmap for the next five years which is in three phases.
Sagacitoplans to strengthen their roots in India and South Asia for the next eighteen months. Post which it hopes to expand its footprints in Asia Pacific Region, the Middle East & Africa, the United States, and Europe over the next few years.
At present the company offers its services for B2B Channel Sales for Media, CPG, and Hospitality. As a plan for the next three years, the company focuses on extending its unique portfolio of services for diversified industry verticals such as Telecom, Hospitality, E-commerce, Airlines, and BFSI& Infrastructure.
In addition to that, the company is endeavoring persistently towards widening its matchless product and service portfolio that already envelops innovative and transformative products such as P-Mod, Y-Max, P-Gov, and Rev-X.
The team would focus on creating leading-edge offerings namely, Instantaneous algorithmic pricing, Gamification, Virtual assistant (both chat and speech), Point of sale data collection, and Client level Intelligence.
With an aspiration to change the face of how functions are carried out in the domain, Sagacito is making determined efforts to come up with groundbreaking products such as NLP based Voice virtual assistants, multilingual UI's, Sales training tools, Sales Collaboration tools, Sales Incentive tools, and Auction / Reverse auction bid tools.