The mobile advertising industry is experiencing exponential growth and reshaping the landscape of advertising in recent years. While advertising itself has deep historical roots, the realm of mobile advertising is a distinctly contemporary, even post-modern, phenomenon.
The advent of Finland's second-generation telecom network marked a significant turning point for mobile advertising, propelling it to rapid expansion within this industry. As per Statista.com, global advertising expenditures are poised to surpass an impressive $600 billion by 2020.
Another report by the research firm Berg Insight forecasted that the global mobile advertising market is expected to grow at a compound annual growth rate of 43%.
Another report by Statista.com indicated that global mobile digital advertising spending would reach 250 billion by 2020. Today, as we witness the emergence of fourth, fifth, and even sixth-generation networks, some experts hold an optimistic perspective, suggesting that the revenue generated by non-traditional advertising may eventually outpace that of the television advertising industry in the near future.
Looking forward to tapping opportunities in this perpetual growing market, Tarun Nayyar entered the market as Founder and CEO of Tarsan MVAS Private Ltd. in 2012. He entered the market to fulfil his age-old dream of owning a self-made business and creating an empire to establish a legacy of his own.
The firm's management is very particular when it comes to transparency & accountability. Tarsan's in-house platform, AdMenu bestows clear & quantifiable value for every advertising avenue, enhancing the ROI on ad spends. Tarun, CEO and Founder believes in providing clear information via GAID & IDFA. He also believes in sharing forum details with the customers. This kind of transparency makes them stand apart from other agencies in the domain.
The company's distinctive capability of collecting data on mobile devices and maintaining an extensive database of publishers and marketers enables it to meticulously fine-tune each campaign, ensuring the acquisition of a high-quality, globally-reaching audience at minimal costs.
Tarsan identifies its media buying opportunities and leverages various in-house demand supplier platforms to attract authentic users to clients' apps. Ultimately, enhancing transaction values on these applications.
It drives numerous transactional campaigns for e-commerce platforms and charges only for the lined traffic experienced by customers. Wherein their payment depends on CPI, CPT, and CPR
Tarsan is a leading mobile media agency that specializes in performance-based advertising, serving prestigious clients by offering a range of services including performance and branding campaigns, as well as SMS, email, voice, and other solutions. The company is at the forefront of mobile marketing strategy and execution.
Tarsan, a tech-based digital advertising company, works on cutting-edge servers and deploys the latest technologies to develop solutions for complex business problems. Since its advent, the brand has anchored its position as a quality advertising partner.
Tarsan reaches its clients' global audience daily with its proficiency in various mediums, including In-App Ads, SMS, Emails, and Notifications. It employs a wide range of formats such as Native/Non-Native, Rich/Static, Interactive/Non-Intrusive Banners, Popunder/Redirects, Videos, and Text Formats to ensure the precise delivery of information to customers. This is accomplished through performance-based marketing models like CPI, CPR, CPS, CPL, and CPT.
In pursuit of elevating the average revenue per telecom user beyond conventional calls and messages, operators introduced Mobile Subscriptions or Value-Added Services (VAS). Tarsan strategically shifted its focus towards delivering diverse VAS products based on a cost-per-acquisition (CPA) model.
Tarsan harnesses the power of its in-house technology platform, Admenu, which incorporates proprietary algorithms and seamless partner integrations with Exchanges & DSPs. This robust platform empowers the company to effectively target Quality Audiences with Worldwide Reach (QAWR), ensuring the attainment of precise branding objectives.
The analysis based on the company's work experience deployed in Admenu provides alert mechanisms. In order to help in minimizing fraud occurrence which is one of the biggest problems faced by the Industry today.
Tarsan is continuously increasing its efficiency and runs performance campaigns to pinpoint the targeted audiences. It also optimizes the campaigns using its own whitelist and proprietary algorithms that have been created through years of experience and research
Transactional and promotional Email/ SMS services are also being provided by Tarsan with options of integrating with clients' legacy system
Tarsan since inception, boasts of adding esteemed corporate clients and partners like NDTV Convergence, Walt Disney, Nazara, Bharti Airtel, JLL, Apollo Munich Insurance Co Ltd., CyberAgent, FSN, Lava, M&C Saatchi Performance, and other retail customers who have contributed to the company's growth.
The firm truly believes in and understands the importance of technology. Being a tech-based firm, the management plans to move towards further development of their products and establish a 360-degree/one-stop solution to performance-based mobile marketing.
Tarzan is now looking for an opportunity to grow big by connecting with direct advertisers and agencies. The firm's long-term objective is to drive its members to lead the market as they firmly believe an organization becomes what its members make it. The management's further plans are to create a sustainable business with a happy culture between partners, employees, and clients.
The firm's leadership is strategically poised to capitalize on its expanding business by establishing branch offices in Mumbai and Bangalore. This strategic move aims to ensure seamless and permanent operations execution in these key locations.
Tarsan Ltd. is committed to achieving optimal results by embracing advanced technology for the complete automation of their campaign management process.
Tarun Nayyar, a Power Electronics Engineer from Nagpur University and a management graduate from Fore School of Management, is a multi-lingual speaker, passionate and freedom and liberty-loving person.
He embarked on his professional journey in 2001 with Eicher Motors Ltd. in the role of Assistant Manager. Over time, he ascended through the ranks and ultimately concluded his corporate career as the Vice President and Zonal Business Head for North & East, SME Business Banking at Dhan Laxmi Bank.
Possessing more than 15 years of versatile Marketing experience across various domains, he wields significant influence in closing the divide between advertisers and the achievement of their objectives.
He ardently believes in the entrepreneurial spirit and possesses a keen ability to learn quickly. He follows the Aristotelian approach to learning by observing people in his surroundings and engaging with individuals from various industries.
He actively attends seminars and exhibitions to expand his knowledge. The establishment of Tarsan MVAS Pvt. Ltd. allowed Tarun to preserve his sense of freedom and adhere to his non-conformist principles.
Tarun alarms the youth about the bane of procrastination. "He advises everyone to try a stint at business and to start as early as possible in life. Youth who contemplate doing business should not waste time thinking about whether to start or not.
To be an entrepreneur, one must think positively, believe in oneself, and should have the patience to wait for the results. One should be flexible in accepting the changes.
Whatever projections one makes on an Excel sheet, be prepared for 30% of those projections will exist in praxis. To remain relevant, investment in people and technology should be the priority."