While many perceive event management as a relatively modern concept, the roots of event planning date back to ancient civilizations like Egypt.
It's said that Queen Cleopatra, known for her opulent gatherings and extravagant feasts to captivate her admirers, may have been one of the earliest event planners in history.
In earlier times, event planning was primarily the prerogative of royalty. Whether it was orchestrating the grand weddings of Egyptian Pharaohs in ancient times or organizing extravagant music festivals like those overseen by Marie Antoinette of France during medieval periods, these events were often exclusive to the elite.
The landscape of event planning underwent a significant transformation during the Industrial Revolution. While political and social events became more common, event planning still largely remained a domain reserved for the privileged and affluent classes.
The modern/industrial face of event planning came into existence a few decades ago. With the changes in the corporate's organizational structure and neoliberal wealth, event planning reached the emerging middle class.
Event management is not only about the hassle-free organization of an event, but also about adding cost-effectiveness, professional outlook and touch to the special occasion.
Our editorial team spoke to Vibhor Hasija an Engineer, Founder, Partner, and CEO at Yours Eventfully.
The foundation of Yours Eventfully was an exhumation of the essence of being an artist. As an artist, I always wanted to master the art, catering to the craving for perfection.
From the very beginning, our company has harbored the desire and vision of reaching new heights in the event management industry. We are committed to fostering comprehensive growth and development in artists, thereby creating an unmatched network of talent in our field.
We truly believe that it does not matter where you start from, what matters is where you can reach.
Only a handful of companies proactively support the growth of emerging artists in various aspects, including business development, social network expansion, and artistic production. This unique business model, driven by our vision, inspired us to launch Yours Eventfully.
"A perfect ecosystem is vital for the growth". In shaping an artist's musical journey, starting from the early stages and leading them to the pinnacle of success, the dedicated professionals at Yours Eventfully provide guidance and unwavering support. Together, we help artists transform their dreams into reality, starting from the very foundation.
Yours Eventfully caters to an expansive range of artist genres, mirroring the diversity of our target audience. Our performances have enthralled audiences spanning across various segments, from college gatherings to corporate functions and social events.
Our primary approach to achieve our goals is to analyze an artist's genre and sort its potential. This forward-looking approach helps us to find their domain and promote them in the sphere where their growth is better and desirable.
As of now, we haven't had any foreign investors. The only investment we've made is venturing ourselves into this business and learning to grow along with it.
Investing our time, money and effort in the right direction is one of the most important and necessary factors to yield profitable returns in the future. Looking ahead, we are actively seeking discerning investors and advisors who share our vision as we embark on even more extensive and ambitious ventures.
I'm elated to promulgate that we are a widely recognized organization. Especially by other artist-managing organizations and even famous wedding-planning fraternities like the ICWF.
The firm successfully made it to the list of 'Top 10 Startups' by a prominent business magazine. We have partnered with over 50 music festivals in India. All in all, I'm very proud of our achievements and are still growing and progressing fast!
We like to aim high. We plan to set up IPs and, also collaborate with big Bollywood names. We'll sign up with renowned celebrities and potential artists. We will also keep on taking our work to the next level always. For us, the sky is the limit.
Our company has been experiencing a commendable growth rate, and we aspire to extend this prosperity to new and emerging artists within the industry. Our ultimate goal is to bring about a revolution in the field, and we are genuinely excited about this prospect.
As the CEO, my biggest dream is to take my organization to the global level and explore all kinds of domains. By not remaining restricted to artist management. We also want to get into social and corporate events as well.
Since I'm a believer of 'dreams do come true, if we have the perseverance to pursue them', I would like to share a cherished aspiration of mine that I'd like to work on soon.
My aspiration is to elevate my role to an educational level. I aim to impart knowledge to budding artists, encompassing not only music but also the business aspects of the industry that will shape their careers. This includes guiding them in their growth journey, ensuring they find the right platform, and recognizing the financial value of their talent.
The journey till now has been ecstatic, suave and impelling. Yours Eventfully is now partners with most of the big festivals, corporates, and Hotel Groups.
As an organization, we have always believed in the manifestation of multifaceted expertise. Thus, we have developed a very strong team, growing in every aspect, ensuring to suffice artists with the right amount of time and dedication.
The Indian Entrepreneurial ecosystem is very vibrant. It is ever-growing and coming up so well. It generates large-scale employment and significant wealth.
The youth is showing interest in this field. Hence, is becoming more serious and credible. Thanks to the Startup City magazine, that our work gets recognized, and we are able to continue to do so well.
My personal favorite facet of being an entrepreneur is the freedom of choice. To decide the direction of the whole company so that it evolves into a successful establishment.
It is a responsibility and an opportunity to grow that motivates me to do better. As an entrepreneur, one always has to be open to new things and adapt according to industry standards. Our job is to always ensure our artists stay top-notch and our brand intact.
I believe great achievement is usually born of great sacrifice. So being an entrepreneur, what seems like a hard sacrifice to make, actually turns out to be a great investment.
Choosing to forego recreational moments with family and friends in pursuit of a singular goal can be one of the most challenging decisions. Another significant hurdle lies in building your dream team, individuals who not only share your vision but also possess the same level of enthusiasm and commitment to bring your ideas to life.
I like to derive my ideas, style, or taste from a broad and diverse range of sources. An open mind enriches one's life experiences, and it is also an important aspect related to entrepreneurship.
"As a youth-led organization ourselves, and as a matter of 'been there, done that', I'd say the mantra of thriving in a business environment is to always follow the ethics of the industry and stay away from unnecessary rat race. Healthy competition should prevail as it inspires innovation and improves quality."
One shouldn't lose motivation by comparing his growth with others. Rather, always compete with your own self and try to be better than what you were yesterday. As long as you're doing better than yourself each day, you're on the right track.