BEST TIPS TO MARKET YOUR BRAND ON INSTAGRAM
Puja Bhardwaj || Startupcity Magazine
So you wish to market your brand on Instagram and flourish your business?
With 800 million monthly active users, Instagram is one of the most powerful social networks. It is a prime place to promote a brand, connect with customers, and reach new people within the target market.
It is no secret that your business must be active on Instagram to reach potential customers from every corner of the world. If you wish to enhance your Instagram marketing, increase your following on a steady and consistent basis. After all, the more people come in your contact and follow you on Instagram, the larger your audience will be for your branding.
Everyone else is doing it, but the question is: can your business grow? And how?
Here we will talk about some amazing tips you can use to market your business on Instagram – starting with the one strategy that I assured that it will help you get more followers, engage your fanbase, and drive sales through Instagram.
OPTIMIZE YOUR INSTAGRAM ACCOUNT
If you wish to fascinate more and more audience, create a compelling bio, attractive profile picture and a connected website that drives to your homepage. This is the first step you need to take to set up for your account but it’s also one of the first things people look at before deciding to follow you or not.
FOLLOW INDUSTRY RELATED ACCOUNTS
Follow the brands, media companies or people working in the same industry. They are already using Instagram and you may get some inspiration from them. Don’t just follow but create interaction by pressing like or leaving a comment. You may get follow back and the most important, your brand will come into the limelight.
TAKE BENEFITS FROM THE FREE INSTAGRAM TOOLS
Instagram offers a variety of options to business profiles like contact options, access to analytics, Insights, giving users access to impression and engagement data. If you use your Instagram account for your business, convert it into a business profile to take advantage of these options. The more you understand about its features, the more you improve your engagement.
FIND FAMOUS HASHTAGS
Hashtags are used on Instagram as a way of finding new photos and new people to follow. Thousands of hashtags are shared on Instagram daily. Check the pictures posted by influencers in your niche and the hashtags. Try these hashtags in your post.
CROSS-PROMOTE ON OTHER SOCIAL MEDIA CHANNELS
You may already have followers on Facebook, Twitter, LinkedIn, and other social platforms. Why don’t you use this fan base in promoting your marketing on Instagram? These people know you and trust you so, invite them to follow you on Instagram as well. Cross-promotion is one of the most effective techniques to generate more exposure to Instagram content. It supports you to enhance your brand image and bring down the cost of creating new content.
NEVER OVERWHELM YOUR AUDIENCE
Post regularly to make your brand stays relevant, but don’t post so frequently that you overwhelm your followers. If they feel you are constantly in their face, they may unfollow you. Initially, it would be better to post twice daily, alternating times of the day to find out when your highest engagement occurs. After some time, experiment with more and fewer posts per day, really paying attention to engagement. Once you find your sweet spot, the work doesn’t stop — as your following raise you will have to adjust.