Startup City Magazine
A monthly magazine for business startups and young entrepreneurs.

Building Successful Online Business with Niche Marketing

Building Successful Online Business with Niche Marketing

Niche! A word every inspiring business entrepreneur has heard. Starting a business 101, starting from scratch, you are looking for something to build a base on? Where do you start, you have an idea but do you know the niche it belongs to. Industry and Niche are two different things altogether; Niche is a group of people working towards a specific product in the industry. The online platform is a great start to build a business today and earn millions. Various businesses have not only entered the market but also have retained their position in the market.

Niche Marketing strategies are the marketing strategy that focuses on marketing the product and its benefits to a certain group of audience. In the new era of the digitally marketed world, brands market their products to reach those target audience with the help of influencers in the field. Various fitness-based brands are using the famous and trusted social media fitness influencers, bloggers and vloggers to reach their target audience

NICHE: The First Step to Successful Start-up

Any business model is useless until and unless it has a set of the target audience. The business needs to have a target customer that is potential to buy the product. Identifying a niche helps a business entrepreneur in identifying his target audience and work directly towards them. The actionable plan comes in next with the data and analytics about the audience, their demographics, age, gender and what motivates them to buy the product, which is in turn, makes the business figure out lot things including their U.S.P.

A niche marketing strategy focuses on a specific set of audience that the business will be focusing on serving. Rather to market to everyone who might benefit from the product or service, the strategy focuses on a certain set of audience. For example, for a protein bar, everyone is an audience who wants to become fit but the brand can focus on marketing only towards the fitness enthusiasts. Marketing towards this specific audience yields the maximum results to the brand as the audience would be interested in buying from their trusted brand.

Is Niche marketing narrowing the scope of growth?

Well, some business entrepreneur holds the idea of not focusing on a specific niche and goes deeper into that because they believe that it narrows down the scope. This statement is opposed by various with the argument that states the importance of focusing on one specific niche help the brand establish a better connection with the audience and serve them better. The focus allows entrepreneurs to work towards building a loyal clientele along with a monopoly in the market as they will be providing every service related to the industry to those specific clients.

Investing in Online Business and Niche Marketing

Online business, Digital start-up or any other name, business today is inseparable without the Internet. From internet-based products and services to payment options available at every shop, the internet is becoming the core solution provider. Entrepreneurs are using their mind to build innovative products and services with the core of technology and the internet. From Smartphone applications to world-class technologies generating energy for the whole building with a small chip, smart visionaries are creating unique solutions and earning fortunes with the Internet.

Today the most profitable business niches are based on internet. Choosing a business niche in online marketing rather than selling all the products at a platform is a great option as it provides businesses with the ability to explore. With niche marketing, business start-ups are focusing their efforts towards a selected audience but also are working towards creating a business with low investment.

Top 5 Business Niches To Build a Successful Online Business

Fitness and Health: A number one priority on the list of millennials due to the social media image psychology, fitness niche hols the potential to build a successful business with the present target audience.

EBook: The world is moving fast and that is the core of various successful businesses today. They are solving the problem of having less time and building something great with limited resources.

 Social Media Consultant: A social media marketing strategy is the need of the day, the platforms and industry leaders are developing new trends which one has to be aware of to reach the target audience with the help of social media.

Personal Finance: The age of millennials creates a scope for various working professionals to manage their finances with the help of an online platform.

E-commerce: Selling home-made soaps to any offline products from your offline store online is a great business niche to be investing in. E-commerce is a great platform to sell and earn well with a low investment.

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