Knowing customers and their need is all that a company needs to grow its business. If a company can identify the "pain points" of customers then it can easily upgrade its products by the customer needs.
The foremost thing that any company needs to understand is the point that what sort of customers are they catering to and what are their priorities.
If the company can identify that then it can be worthwhile to let them know their target customers' groups, ages, interests, likes or dislikes, and many more useful information.
It can be easily tracked which particular section has a particular set of problems. So accordingly the solutions can be found. Then with the help of "solid metrics" it can be found what are the things that customer live for and wants to achieve in their life.
After getting all these details company can entice its target customer after proving the need for the product to that customer.
Apart from this, the company can focus on frustrated customers. Frustrated customer brings the biggest opportunity which a normal customer does not.
Frustrated customer brings out minute mistakes that might be hampering other customers from buying a particular product or service. He is the one who shows the path to take corrective measures.
Social media tools can be used to engage customers but the foremost thing is to know the audience. Here is a list of some important things to know about the target audience before laying down strategies to engage them on social media:-
1. A company must be aware of the average age of its audience. It must be aware of the different ways of amusement that its audience likes to enjoy. Apart from this, the company can know a little more about the job profile, lifestyle, dwellings, etc.
2. The next thing already discussed is the pain point. It must be asked whether the services provided by the company can be helpful to mitigate the pain or customer can help himself in mitigating that pain.
3. The other thing that a company needs to know is where its service or product sits in comparison to competitors. Is it better enough to sustain in the long term?
4. The next in the list comes the point that what is the value of the service or product assumed by the customer. What is it that makes them value the offering to such a high (or low)?
5. Then comes the most valuable point which every customer tends to follow.
What makes your products different from others? The company needs to check whether the explanation given by it has brought any change in the perception of the buyer.
6. The other thing that a company needs to know is what products a customer can buy if he doesn't buy its products. It must be aware of the top industry competing products.
So these are some of the steps which when followed can help in knowing the audience to a great extent. This can be extremely fruitful for those who don't see any loophole in their business model but still are not able to grab the attention.
