ENSTIN LABS, ENGINEERING POWER ELECTRONICS WITH A VISION TO REMODEL THE GLOBE
ENSTIN LABS, ENGINEERING POWER ELECTRONICS WITH A VISION TO REMODEL THE GLOBE
Starting with a modest inception in 2017, Enstin Labs has been on a consistent endeavour to become a global leader in Power Conversion Design Services and Solutions. The company, which is a brainchild of V. Thiagarajan (Raj) – (CEO) and Milind Dighrasker (CTO), is involved in cutting edge cleantech and green-tech innovations while enabling end to end product development and engineering for clients, helping them with reduced time to market for their products. EnStin Labs not only helps clients in realizing the products but also ensures that the products are reliably engineered from the requirements stage to the complete manufacturable & commercially viable brands. Leveraging the opportunities for both Indian and Global clients with its seasoned experts, Enstin Labs has carved a niche in the unique Power Conversion space in the global market where traditional players tend to approach expertise merely in silos.
Engineering Power Conversion product development, the brand has been meeting the highly demanding performance standards in the market and has been growing exponentially each year. Enstin Labs has established a firm grasp on the current technology staying abreast with the latest industry trends with its team of 30+ accomplished engineers who are well-versed in Electrical, Digital Firmware, Communication Firmware, Mechanical, Thermal, Component Engineering and Project Management disciplines.
Enstin Labs stands out as “Best Company of the Year” with its unique business model. While most of the Indian industries depend on China/Taiwan for the import of Power Conversion equipment such as Solar Inverters, Onboard Chargers for Electric Vehicles, UPS etc. Enstin Labs was established with the vision to become one of the global leaders in Power Electronics Design Services by adopting the relevant current technologies in India and further establishing state-of-the-art lab infrastructure combined with the development of design resources in India to develop products for India as well as the global market. The teams at Enstin Labs have designed and delivered successful projects and products in the fields of Green Energy and Electric Mobility leading clientele to established space on global platform.
The entrepreneurs V. Thiagarajan (Raj) and Milind Dighrasker are seasoned leaders specialised in the areas they serve. While Raj who is currently the CEO of Enstin Labs, is an alumnus of IISc Bangalore with more than 35 years of Hands-on experience in setting up, developing & leading Global Design Centres / Business Units, Dighrasker who is CTO of Enstin labs, comes with 15 years of experience in Power Electronics system design and development, with proven expertise in the areas of UPS, Lighting Electronics, Magnetic Design & Digital Control. Together, they have a vision to make Power cleaner and greener.
Business Strategy to Stay Above the Competition Spirit
Having converted some of the smaller players in the industry into its business partners has helped Enstin Labs enhance the bandwidth rapidly. The brand is constantly looking forward to getting some outsourced services from its larger competitors helping their bandwidth in power conversion domain to get a faster market reach.
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With the remodelling of industry mindset where various brands have been consciously and willingly offering the right value for design service activities with a focus on meeting the global standards, Enstin Labs have been meeting the needs with technology. The brand has been infusing technology and innovation in its operations with a core team that focuses on future technologies and trends even without any outright customer requirements. The brand has been constantly looking to engineer technology-powered solutions for customer-specific designs and believes that the government’s support to develop future technology can add greater value to the industry.
Initiated with a single client situated in Central India, this Bengaluru headquartered design house today boasts of an eminent client roster comprising some of the biggest names in the industry including Fortune-500 companies. The brand targets the manufacturers in the focus areas of Clean-Tech, Electric Mobility & Home Automation Solutions offering them as an extension of their design centre enhancing quickly their bandwidth or a sole design service provider for organisations without their own in-house R&D centres. It has also identified that various EMS companies are looking for design partners to enhance their status to an ODM company.
Enstin Labs has expanded its reach to Europe and other international growth markets completing several marquee projects of varying complexities. Enstin Labs has also entered into a strategic partnership with a UK based organisation which represents the services of Enstin Labs throughout Europe and North America.
The Team and Corporate Culture
Established on four value pillars – Quality, Cost, Delivery and Response (QCDR), every team member at Enstin Labs family focuses on delivering customer-centric solutions backed by these pillars. The brand has also been focused on the quality of the candidates representing the brand. The entrepreneurs have created a unique team with various consultants who have decades of global experience in the industry that supports other members and strengthen the technical expertise of the design house.
“We have associated with highly qualified veterans to risk mitigate designs, lead design reviews and to mentor the fresh engineers from campus. We drive across the organization a culture of transparency, respect for each other, process-oriented thinking and the data-based decision making,” CEO Raj shares proudly.
Plans to Rank Higher on Quality Scale
Quality, being the first and most important aspect of the brand’s QCDR policy, Enstin Labs is on a mission to ‘Deliver the best in class design service for Power Conversion and Embedded Products’. The brand has been continuously working towards improving our quality rating as currently it ranks itself 8.5+ on the quality scale of customer services.
EnStin Labs has successfully added value to its clients in its short yet stellar journey having delivered some big projects with a high degree of complexities for Indian as well as international clients.
“The company has been recognised by SiliconIndia as one of the “10 Most Promising CleanTech Startups 2019”. We are also proud of our first project award from a Global customer to develop very high density & high-frequency liquid-cooled On-Board Charger for EV using GaN devices for Global market. We have successfully demonstrated the prototype to our customer. All this has happened within 2 years of our inception which is the greatest milestone,” shared CEO V. Thiagarajan
Aim to Achieve Global Standard
Looking ahead, Enstin Labs is already working and harnessing capabilities on some of the cutting edge next-generation technologies to bring innovative products and technology enabled solutions into the market. The company has also entered into a strategic alliance with a large EMS company based in Mysore to provide design support for their ODM business which is on a high growth trajectory.
The US, being the next frontier for power electronics innovation, Enstin Labs has established a fully owned US subsidiary, Enstin Labs Inc., to serve its customers better in North America. With a focus on achieving its future goals, the brand has been exploring the European market with its strategic business partner based in the UK.
“We are focused to emerge out as a leading Global technology powerhouse primarily on Clean-tech segments like Solar/Wind power conversion and power converters for E-Mobility applications,” shared CEO V. Thiagarajan