Although social media platforms have been all the rage for quite some time now, many business owners still don't understand the full potential these platforms have. Sure, you probably have a few accounts set up to promote your business, but that's not nearly enough.
There's a whole swing of new and old platforms that you can leverage to make your business more renewed in your industry, so join those communities and start a conversation with your potential customers.
If you haven't created one already, a Facebook page is the place to start when it comes to the promotion of your website/business. When creating your page, make sure you choose the right category for your business and fill in all the information as well as the 'bout' section to make it more informative.
If you are doing business in the tech sector, then being present on Twitter is highly recommended. You can publish the latest insights about your company, and links to your content, and stay in touch with relevant influencers.
YouTube
Many people don't consider YouTube to be a place where you can promote your website, but it's the perfect place to upload both promotional and tutorial videos especially now that YouTube has replaced regular media.
Every respectable business needs to have a LinkedIn profile. It has more than 450 million active users and is the best social media platform for B2B businesses. You can connect with various businesses; find work, partners, and investors.
This social media platform was created for teenagers but since it was acquired by Facebook, Instagram has become a more valuable platform for promotion. Creating and running a profile on it can build a strong brand and will give a personalized feel.
Any business that has a creative and unique product or service and has high-quality photos and graphics can promote on Pinterest. This platform is best for people who are in fashion, accessories, design, or the DIY industry.
Reddit is somewhere between a social media platform and a social news aggregator, but don't let the high volume of links posted on this network fool you – Reddit is one of the toughest crowds on the Internet when it comes to marketing.
This community doesn't allow shameless self-promotion, but they will give you valuable feedback. If you use this platform right then it can be your greatest asset.
Tumblr
Launched mainly for bloggers, this social network/micro-blogging platform can also be used for business. The key element of success is to try and make your post more humorous and "aesthetic". To redirect the audience to Tumbler, you have to combine the latest trend with your message.
TikTok
Formerly known as musical.ly, TikTok is a short video-sharing platform where users can incorporate funny videos and music together to tell a short story. Just like Instagram, it is widely popular among teenagers but gradually many businesses also start using this platform for promotion.
SlideShare
SlideShare is a platform owned by LinkedIn in which you can share slides about your product, services, or your business. Most businesses already have a well-designed presentation about their company, so why not upload those slides on SlideShare and reach a much larger audience?
AngelList
Although the AngelList was primarily built for matching startups and investors that want to fund them, this platform has become a tech company database over the years. If you are in the entrepreneurship game, you have to create a profile on this platform as it will be very beneficial for you.
Quora
When it comes to Quora, you need to forget about shameless self-promotion. This is a question-and-answer-based platform that appreciatesexperts and penalizes anyone who is there only for promotional purposes.
All you have to do is to answer the questions relevant to your industry but you have to provide value in that answer.
We hear it
Just like Instagram, it is also an image-sharing social media platform. Those who depend on beautiful visuals can take full advantage of this platform. We hear it has a user base who likes to read and see inspirational images so while making any visual make sure it's not just advertisement.
Dailymotion
Best way to engage with your audience and get maximum attention is to create videos. Dailymotion is a great platform on which you can share your videos. It has a strong community and millions of monthly visits.
It is recommended that you make some funny and creative videos that have a chance to go viral on Dailymotion.
Vimeo
Vimeo is another video-sharing platform that you can use to promote your business. Vimeo became popular because it was the first platform to support HD videos, and is still being used today
Social media websites are the best way to reach your target audience and to engage with them. Sharing regular content on the above mentioned platforms can drastically boost your business. So, without wasting any time create and start promoting your content on social media.
