Startup City Magazine
A monthly magazine for business startups and young entrepreneurs.




It does not matter what industry you are in; your business idea will only see if it is marked property. A limited budget can seem like the end of the world when the matter comes to marketing your small business, but you are not alone. Almost all businesses are working with a limited marketing budget and few in-house resources, so they are always looking for cost-effective and unique marketing ideas.

These suggestions are universal. Even if you have a large marketing budget, these high-return approaches can be invaluable when optimizing your strategy.

Here are some time-tested, low-cost techniques to enhance your marketing and help you reach your marketing goals:

Today, the digital revolution has completely changed the way people buy and sell products. A few years ago, e-commerce was just a buzzword; today it is a mammoth, $40 billion industry. There are a few ways to boost your business through the Internet.

Buyers feel comfortable when they can ascertain who they are buying from. Fill the Google Business listing; create and host a website of your company and create business accounts on different social media platforms including Facebook, Instagram, LinkedIn, Twitter and post on a regular basis.

Keep in mind that search engines like Google crawl your online content and correlate material related to you across different platforms. Search engines present your online content to your viewers, meaning how you appear to them is vital. Google sketches out descriptions for notable individuals and businesses based on online content about them. Work on the content and tied it to your brand to get the description panel.

If you are tapped out and low on funds and time, it can be really difficult to market your company. It is a perfect time to get creative. Use your content to stay fresh. Dig deep through your old marketing materials.

Apart from writing blog posts for your site, also contribute to other blogs as well. Guest posts are great in generating free exposure for your brand. One can get his name out there to a new audience that may not even know your company exists.

Just setting up your profiles on social sites is not enough. Create some amazing content strategy in place to regularly push relevant content to your audience over these channels. Your company page on Facebook, Instagram and Twitter accounts are all channels that create a direct interaction with your audience. It is an easy method to get genuine, positive feedback that makes for great promotional material.

Work on video marketing, without spending a ton of money to create video content. Don’t waste money on fancy equipment; get away with using your smartphone to record videos.

Nearly half of consumers browse the Internet for videos related to products and services before buying something. Don’t be limited to one or two videos- make as many as possible on a regular basis.

Creating an infographic is easy and free. As visuals are much more appealing and easier to comprehend, they jump off the page at people who are scanning. You only need to make sure that all data you have put in the infographic is accurate and up to date.

Even if you are in the ultra-modern age, never neglect the power of email marketing. If you are collecting email addresses and have an active subscriber list, ensure you are taking advantage of it. Depending on what platform you are using, you are probably being charged subscriber.

You can work on a weekly or monthly newsletter Create valuable content that drives sales. You can also use the email list to send discounts and other promotional emails to your subscribers.

Apart from all the above methods and techniques, it is critical to creating a marketing plan before moving on to tactics. First of all, understand your target customers and what they want from your company. The best way to gain a better understanding of your customers is to conduct a survey of your office. Here, either you can hire a research company or do it yourself by creating a short questionnaire and recruiting existing and prospective customers to participate.    

Bottom Line

Marketing does not have to be expensive to be effective. What matters most is maximizing the returns on your time, effort, and investment. There are plenty of methods for you to promote your brand without emptying your bank account so, think about this the next time you consider buying any paid marketing tool.     

Hope you find this article helpful; to read more such content often visit our website. If you have any suggestion or something that we have missed under low budget marketing plan, just let us know in the comment below.

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