Startup City Magazine
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Hustle, Achieve, Repeat: the Business Mantra for Successful Start-ups

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Hustle, Achieve, Repeat: the Business Mantra for Successful Start-ups

Hustle is a constant; it never ends especially for the entrepreneurs. Hustle to start a new business with a novel idea that never been tried before, hustle to find the finance, hustle to create an industry or niche of its own, hustle overcoming the challenge of “Acceptance” in the market as well as the target audience, and that hustle continues as the brand receives success. The art of hustling is the one that entrepreneurs have mastered over time. Process of overcoming problems is an “art” as it includes having the patience to perfect the skill and gain experience in the industry.

Imperative to success, the new-age business leader’s hustling yields them the success they deserve to achieve. Failure is not something that these entrepreneurs are afraid of as they have been a “hustler” and the progress with each problem is motivating them to move forward. What it means to hustle in the world of business does not mean that one will not fail but it means that one is likely to excel.

As the industry has transformed for the new-age solution providers, leaders and entrepreneurs, they can pitch their ideas, products, and partnership with the senior executives much efficiently than one could in the early 2000s. The business landscape has remodelled leading to a different range of start-ups coming up. The entrepreneurs are focusing on reaching numerous industry leaders, understanding the different contacts and the best one to contact for their start-up. They are facing the hustle of “networking”.

Crucial to hustle the entrepreneurs follow certain qualities to stick to their process of being the best in the industry, beating the contemporaries, here is how the successful entrepreneurs have overcome their hustle:

  • Choosing an industry one is passionate about: Just because industry and niche sound interesting or is chosen by someone else does not mean that the industry will lead one to succeed as well. Choosing a path that one believes in and have a passion for is crucial. A job that satisfies one mentally leads to making hustle easy and mundane tasks exciting.
  • Unbeatable Work Ethic: Working hard towards reaching the goal, an industry should focus on maintaining a sophisticated work ethic, when it comes to hours delivering his work or maintaining a good corporate relationship with the contemporaries in the industry. “Passion” is essential to a hustler’s work ethic as they focus on achieving their goals. With excellence- focused work ethic helps in overcoming the hustle to achieve “acceptance” in the industry and with the target audience.
  • No Regards for Rejection: Dare someone find the word “Rejection” in the dictionary of a hustler. The entrepreneurs who have achieved success have been rejection not once or twice but in double digits numbers. Rejection hurts a start-up owner more than the failure as it means that one was not given the chance to prove themselves. While visiting the venture capitalist or the bank for loans with the novel ideas, the hustlers should keep in mind that rejection feeds success. Every successful artist, business owner, or successful leaders have faced rejection. While one is not immune to rejection, it helps a person gain more than just one quality over some time.
  • An innovative knack for getting noticed:  The constant motivation to create something new that has note existed before makes one the most essential part of the community. If a brand, project or idea is good enough, it does not mean that it seeks the right opportunities in terms of growth. The hustlers follow a set of innovative techniques and ways to ensure that their brand gets noticed in the market amongst the existing competitors and the target audience.

Business association or approach a client is incomplete without an extensive follow-through. Overcoming every hustle after hustle, while the business picks the pace, it is essential for business owners to follow one last step that is to ensure a follow through to ensure that the brand retains its success.

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