Startup City Magazine
A monthly magazine for business startups and young entrepreneurs.

Ideomind Private Limited (formerly known as UMM Technologies: One of the Top Digital Technology Service Providers in India empowering brands to thrive through the digital age

Ideomind Private Limited (formerly known as UMM Technologies: One of the Top Digital Technology Service Providers in India empowering brands to thrive through the digital age

Bob Dylan once said, “What’s money? A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.” Santhosh Palavesh’s entrepreneurial success story is a testimony to this quote. Santhosh started his career as a short filmmaker. His deep interest in this field motivated him to learn the tricks of the trade. What started as a passionate hobby paved the way for founding of UMM Studios, a digital firm devoted to design and deliver technology-enabled business solutions to diversified industries. Incorporated in 2010, the firm gained a good footing in the market. March, 2017 witnessed a new chapter in the journey of UMM Digital. The Company merged with Ideomind, another Digital Product & Service company under the vision of Mr. Kishore Janakiraman, The Founder & Chairman of VIP Global Realty, who has invested into this merger. The merged company Ideomind-UMM, An Ideomind Private limited entity, is instituted as a global digital product & service company focusing on new age technology solutions. It will focus on scaling its product business up to sixty percent and   service business up to forty percent.

Ideomind-UMM is a state of the art 360-degree digital firm focusing on building & marketing digital products. The Company helps businesses by offering end to end technical business solutions from ideation of the products till positioning them in markets to enable them to focus on their core business activities completely. The Company operates across three verticals namely Digital Branding, Technology, and Digital Marketing; and its rich portfolio of service offerings envelops nearly all key areas in these three domains. Branding covers evolving a brand from an idea into a visual identity till market positioning; Technical offers services in Product consulting, Mobility solutions, Web application development, and Custom Agile Development solution on various technologies; and Digital Marketing providesDigital Strategy Consulting & execution, E-Commerce Marketing, Digital product launches, Search & Social media marketing.The Company has obtained a strong foothold in the market with its unique mobile solutions that are delivered by the team with unparalleled expertise. As quoted by Mr. Kishore Janakiraman, Founder & Director, Ideomind, “On the digital front we are now helping Corporates in smoothly transitioning to mobility & we are also helping a lot of start-ups on the technical fronts to help evolve their ideas into products”. The team at Ideomind-UMM comprises highly skilled professionals, who, with their expertise deep rooted in cross-functional domains and keen insights get a comprehensive understanding of the businesses across varied verticals and their strategies. The firm has achieved success in nearly forty mobile app deployments, more than seventy-five E-Commerce deployment, and more than twenty-five Agile deployments; also it has developed more than two hundred and fifty websites in the past three years of operation. The websites and apps developed by the company always create a buzz in the market, when launched, due to their uniqueness. One of the websites, built for Zorba, was nominated for ‘the Best Website Award’, and three APP have won awards including one from ‘PayPal Startup Tank Award’. Today, Ideomind-UMM boasts a valuable client base covering nearly three hundred customers including corporate giants such as Larsen and Toubro Limited, Royal Bank of Scotland Plc., HCL Technologies Limited, Tata Consultancy Services Limited and more.

Besides, a very strong web and digital presence for global visibility, the team’s personalized approach towards assisting clients during the project accompanied with its deep domain knowledge on diverse verticals that is integrated with technology during the implementation of solutions, are the key factors that have helped the company build a successful customer base. It is noteworthy that referrals from existing clients build a major part of the company’s customer acquisition. Santhosh Palavesh believes that for a client his business is his life; it needs to be handled with utmost care and priority. “Ideomind is all set to reach out to global markets and the opportunity out there is massive on the digital front” adds Founder Director, Kishore Janakiraman. This core value has ingrained the culture of the organization. As quoted by Mr. Palavesh, “Ideomind-UMM’s work is more than design and build. We believe it’s about the organization behind it. Our team, with its deep-seated expertise in cross-functional domains, gives a considerable amount of time for better understanding of the organization, before initiating the process for building a digital business strategy. We are not just service providers; we believe in adding value by looking at the larger perspective of the business and client’s position in it. Here at Ideomind-UMM, we believe in strategy driven design and transformational experiences and insights.”


The business which was started with a minimal investment of twenty thousand rupees made its way to a humongous turnover of seven crores having followed a completely organic model. Within seven years, the company achieved significant milestones that stimulated the company’s growth and helped it in scaling up. As nearly eighty-five percent of business comes through referral, every project is taken seriously and every successful project is a milestone. One of them, which shines more, is a social digital initiative platform for a spiritual organization, ‘Infinitheism’, where people from all over the globe committed to eleven tons of weight loss online. Some of the major project acquisitions with corporate giants such as Larsen &Toubro, HCL &RBS bank also turned out to be growth stimulators. With the merger and funding, Ideomind-UMM now focuses on global digital transformation projects from across the globe. Furthermore, the firm has established itself as a reliable technology partner for a lot of IIT incubated start-ups.

Awards & Recognitions

Ideomind-UMM has received numerous accolades for its sincere efforts towards developing sustainable solutions and empowering businesses with advanced technology in this rapidly changing business environment. The firm has been acknowledged as one of the ‘India’s Top 20 Digital Marketing Agencies by Silicon India in 2016. European Business Assembly nominated Ideomind-UMM for European Quality Award, and Flipkart chose it as an Advertising Partner in 2016. It has been recently nominated as one of ‘India’s Top 25 Enterprise Mobility Solutions Provider’ by CIO Santhosh has bagged various awards and the major ones include Rashtriya Udyog Ratna Award in 2012; Mother Teresa Excellence Award, Bharat Sevaratna Award & Indira Gandhi Puraskar in 2013; and Quality Grade Awards of Business Excellence in 2014.

Ideomind-UMM has also bagged several awards for developing Unique Apps. ‘AppZuri’, an Aggregator Platform for Customers to reach out to Best Salons & Stylist, was hailed as 2015’s Best UI/UX Award under Technology Category from MADDYS. ‘Fizz Chennai’, an app for offers & deals on food, drink, spas and entertainment, received ‘Best Startup Award’ from PayPal Start Tank. ‘Random Mouse’, an app for pre-booking of parking space, has been recognized by IIT Madras Startup Incubator Cell. Another app, ‘Greenie’, an IoT-based mobile app that monitors energy consumption has been honored by Indian Electricity Board for the company’s turnkey solutions.

After the merger, which took place recently, Ideomind-UMM has already launched its first product, IDEOSPRINT, India’s first SAAS (Software as a Service) based app for Restaurants, Stores, Chemists & other retailers. The Company, now, looks forward to expand its market into UAE & Europe with innovative solutions.

You might also like
Leave A Reply

Your email address will not be published.