Digifish3 is a full-service digital advertising agency that is best known for its strategic brand solutions and world-class creativity. It is a 360-degree service agency that started with the adoption of a unique ideology. This digital philosophy encompasses their way of thinking and the method they adopt for brands across all genres.
The High points for the organization are their digital campaigns and mobile marketing. The enterprise provides a customized approach for each brand attached to them and plans box campaigns for all to reach a wider audience uniquely.
Digifish3 works to boost its customer's business by optimizing digital exposure in the case of established brands and by creating the right digital footprint for upcoming brands.
Digifish3's expertise extends over a wide gamut of services covering all aspects of digital marketing. They work on the 3 major pillars of marketing, which include Presence, Promotions and Engagement using the required Digital channels.
The company customizes its plans/strategies according to the uniqueness of every brand.
They help to make your brand popular on various social media networking websites like Facebook, Twitter, etc. It promotes your brand through mobile advertising, SEO, Affiliate Marketing, Ad words, Celebrity connect, etc. Digifish3 offers a kind of one-stop agency to cater to all your marketing requirements under one roof.
Digifish3 is India's one of the leading and awarded independent agencies. Clients and media alike recognize their creative output as some of the most innovative and engaging digital work in the industry today.
The company has bagged up a huge client base across various sectors, and they are partners with Hungama, UC Web, and many other brands across various genres.
One of its major upcoming projects is – Digifish3 Training, which would be its extended arm in the business. Now, they aim to come up with this project because they found a huge gap in the understanding of people regarding Digital Marketing.
They would cater to each individual according to their requirement and fit in their domain, rather than just providing mere basics.
There is a unique project which Digifish3 aims to start in the food domain this year. The reason for the same is, the Health of people is deteriorating and pharmacy bills are going up.
Right Food is what is missing, and they would be entering the domain to correct the supply chain and offer healthy products to consumers.
Digifish3 is renowned for crafting strategies that bridge the gap between brands and consumers, crafting compelling narratives that resonate with the millennial mindset, and assembling a potent blend of digital media resources to achieve strategic goals.
STARTUP CITY: What is the business problem it hopes to solve with its solutions and offerings?
Ashmita: "We would be the only agency customizing solutions for people wanting to learn respective areas of digital marketing in our first project and not just imparting theoretical knowledge.
We would be focusing on making people Job Ready and aligning them with 'The Skill India Movement'. We would Empower Digital Gyan to inculcate professionalism.
In our Second Project, we are imparting good health with an aim for a better lifestyle. We would also initiate the Farmer Connect Program, as they are the ones who require attention and support. It would be an effort to remove adulteration and cater high nutritional fresh food in the Ecosystem."
STARTUP CITY: What is the biggest risk that the company has taken?
Sandeep: Biggest risk was sustaining in the market of huge giants and risking in the race of start-ups 3.5 years back. It's aim was to be the only agency that provides favorable solutions to any problem for a large/ small or medium-based organization.
People were not aware of digital, and to make brands experiment with this methodology was a big risk, which Digifish3 took initially at big costs for brands to showcase results.
Hence, when the results were showcased, only then did the brand release payments. Financial crunches, time management, processes, and making people understand the new marketing domain. It alll took time!
STARTUP CITY: Please tell us about the Road Map and Future Plans of your organization.
Sandeep: "We are a growing company in the growing media sector. The Goal of Digifish3 is to support new ventures, and startups, provide digital consultancy to existing businesses and better digital solutions to all the people seeking it.
Engaging your consumer base is the key to success. People tend to lose focus on their existing consumers while focusing on new consumer acquisitions. We are a one-stop solution to all the problems of a brand.
The plan for the Digifish3 Training program is to train 5000+ job seekers and professionals by the end of 2018 and help them choose the right career path. Training programs would be customized and be different for Job Seekers, Professionals, and Entrepreneurs. Similarly,y it will be different for people studying B. Tech, Graduates and MBA's."
Similarly, "we would target to provide better quality food to 3000+ households in the NCR region and in turn also help 100+ farmers by providing them better compensation for their hard work and aligning them with government initiatives too. "
It would in turn educate many people about the benefits of Digital media and shift them from traditional marketing to digital domains to get connected with users.
STARTUP CITY: What does success look like for the Company?
Ashmita: Success for Digifish3 would be measured by how well we can maintain individual objectives of the business plans.
The objectives include setting goals, making plans to meet those goals, not letting the obstacles derail plans, and monitoring the workflow to ensure that the plans are executed well. "Success is merely not for the organization, but success for everyone working with us and for us."
"Success for us is a Happy Journey to achieve something in an unconventional way and flourishing."
