Janadhar India

Modifying the Way of Fighting Elections
Janadhar India
Janadhar India

Janadhar India: Modifying the Way of Fighting Elections

India is the largest liberal democracy in the world divided by caste, class, demography, language, culture, and religion. Before the technological disruption, election campaigns were managed using old-age methods.

The systematic and organizational setup to manage elections was not quite available. Only big national parties took the help of such service providers.

Janadhar India came into existence in the year 2014 when the firm's brain located the requirement for an organized election campaign management service provider in the country.

The firm was incorporated into considering and understanding the diversified beauty of our nation. The needs of every election and every voter is different. Hence, the firm developed a customized strategy to reach every voter utilizing the power of the media they like the most.

What are the products and services offered under the organization's hat?

Our firm's task is to assist politicians and political aspirants in handling their profile, end-to-end political and election campaigns while constantly evolving and embracing growth.

The services and solutions that we provide have a wide range, which helps our habitué to optimize voters' outreach and turn voters to their court.

The services we provide are voter surveys, Voter behaviour analysis, Opinion polls, Exit polls, Qualitative research and analysis, quantitative survey and research, LED video vans, poll-worker training, candidate profiles, bulk SMS & emails, bulk WhatsApp, bulk recorded voice calls, digital advertising, a customized mobile application for a candidate, election management software, voters database, video van, led & mobile van, political rallies, door to door campaigns, canvassing, outdoor advertising, cinema advertising and more.

What stands as the key differentiators of the organization?

Our firm's primary goal is to enable our clients to establish genuine and captivating connections with voters, effectively conveying the party's ideology and the candidate's vision, ultimately leading to victory on election day.

The effectiveness of our political and election campaign management and strategy was clearly demonstrated in recent assembly and general elections.

We utilize creative and localized strategies, employ cross-platform media, and harness cutting-edge advertising and technology. Our team leverages its deep expertise to craft and convey all communications from the client or candidate to the ultimate voter.

What are the most effective marketing initiatives or programs you have used in promoting your initiatives/offerings/services?

We have never marketed ourselves. Our Business depends on the pro bono word-of-mouth marketing done by our satisfied clients. Getting referral business from our satiated clients brings a lot of encouragement to the firm and me.

Please share with us something about Investors and Investment.

Hitherto we are a self-funded organization. We are looking for further investments to accelerate our growth and implant our footprints overseas or globally. 

What are the major milestones for the company since its founding? Does the organization have any new projects coming up?

Our milestones are that we have successfully delivered our services in Uttaranchal, Uttar Pradesh, Punjab, Haryana, Gujarat, Himachal Pradesh, and Karnataka assembly elections. Currently, we are now working in Rajasthan, Madhya Pradesh, Chhattisgarh, and Telangana for Assembly elections.

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Awards and Accolades

  • CIO Review India recognized Janadhar among the Top 20 Government and Public Sector service providers, honor date of Jun 2018.

  • Manish was honored as Be the Change Significant Contributor for the year 2012-13 in April 2013 by Sify Technologies Ltd.

  • Manish was honored Breakeven Ka Baadshah 2008 in September by Spice (Hotspot) Retails Ltd.

What is next for the company? What do you see happening in the company industry in 2018-19?

Currently, we are working in a few states. We aim to reach out to all constituencies across India in the upcoming general elections in 2019.

What piece of advice would you give to youth in the business environment?

"I want to suggest these young guns keep patience. Always remember, Romans didn't build Rome in a day. It took us four years to become sustainable and profitable."

How do you learn in your life and what is your biggest dream? Who are your peers?

"I prefer learning from my mistakes, my clients, my team, and all those people I met on my journey so far. The simple mantra for success is to keep your eyes, and ears open. One should astutely observe everything happening around oneself. This minute observation helps at times."

What was your journey like to get where you are?

Being an entrepreneur is a daunting task. "At times I thought of giving up mainly due to the failures, financial challenges, and peer pressure. But these hurdles only made my resolve strong. I just closed my eyes and kept walking on the path until I achieved something."

Your take on the Indian Entrepreneurial ecosystem

Becoming an entrepreneur has always been tough in India. Due to the bureaucratic mindset, we prefer a secure job over a business. But with the recent developments in government policies like regulating bureaucratic intervention and embracing Neo-liberal reforms, it is now easier to start a sustainable business. 

What is the hardest thing about being an entrepreneur?

We all have different minds and different backgrounds. So, our thinking develops considering these factors. It is safe to say people and groups are not a monolith in nature. So, making people understand and creating a compulsion is a great challenge.

What is the best thing about being an entrepreneur?

Being an entrepreneur is an art with lots of responsibility. Our nation currently is struggling with the issue of large-scale unemployment. An entrepreneur's work is to generate employment and establish a business. I think it is a great achievement and contribution to the country in the form of employment and wealth creation.

One word that describes you the best

"I believe in working towards making leaders, not the followers."

Dynamic leadership

Founder

Manish Jha

A multilingual speaker, a graduate in accounts from Subodh College. Manish holds a post-graduation degree in marketing from Rajasthan Technical University. He also holds a master's in mass communication and journalism from Lucknow University.

Before establishing Janadhar, Manish gained considerable experience in the digital world while working with Sify and Zapak Digital Entertainment Ltd. and Eli Solutions. Manish is a seasoned consultant assisting clients in the Politics, Elections, and Marketing domain with the expertise of 14 years.

He is been working on a plethora of services since 2003, such as election research, opinion polls, campaign management, poll worker management, election management, innovative digital solutions, vendor management, voter outreach programs, and political strategy.

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