Steve Jobs famously stated, "People with passion can change the world." This truth has been repeatedly demonstrated by visionary entrepreneurs who have made substantial contributions to society's advancement and the well-being of its inhabitants.
Sunity Choudhary's unwavering dedication to addressing real-life challenges faced by people ignited her entrepreneurial drive. Her passion for technology and extensive product development experience motivated her to innovate and craft solutions that could bring about meaningful change.
Her firm determination led to the establishment of Asti Infotech Private Limited in 2013. The objective behind the firm was to 'exploit the new technologies on the horizon to place simple and handy solutions in the hands of a fast-growing potential customer base in the mobile and internet space.'
In a chat with START UP CITY Magazine, Sunity Choudhary, Co-founder and Chief Operating Officer, speaks about the company, "A strong commitment to creating solutions that simplify lives of people, at their homes or work, individuals or corporate clients, pervades every moment at Asti Infotech, be it of a software programmer or a founder of this vibrant startup located in Electronics City, Bangalore.
The repertoire comprises mobile, web, and IoT products, ranging from home and office automation to safety and productivity solutions. Innovation is in the air at Asti. There is a new product created every month and a new idea conceived every week. Latest technologies, such as machine-to-machine making use of GPS, RFID, NFC, and Bluetooth, are employed in creating various solutions."
Asti's innovative Product Portfolio encompasses next-generation tracking solutions, that use advanced technology and analytics to solve intricate problems of various sections of the populace.
These products are packed with very convenient features and offer a great user experience, thereby ensuring maximum business benefits to clients.
The suite of products includes Trakom (Tracking and Communication Solution for Schools), Imprint Salesforce Tracking and Management Solution), AFM (Asti Fleet Management Solution,) and Smart Communication App. Let's take a brief look into them:
Trakom – A GPS-based school bus tracking system to ensure the safety of students from the moment they leave for school till they reach home safely. Trakom utilizes real-time GPS tracking of school buses to assure children's safety while they are commuting to school. Through GPS tracking, the system sends timely updates and notifications to parents about start timings, changes in route, or delays. By harnessing RFID tracking technology, this product empowers parents with the assurance of their child's safety within the school campus. It functions by generating timely alerts for both school administrators and parents in cases where students are absent from their classes, gain access to restricted areas, or exit the school premises before the scheduled dismissal time.
Imprint – A revolutionary product for businesses to efficiently track and effectively manage their sales team. A brilliant Sales force tracking system, Imprint becomes a great tool for Sales Managers and professionals to constantly monitor their sales executives in real-time. It also aids them in improving productivity & boosting performance at a very low cost. The product has already been hailed as one of the best sales force management solutions in the market, as it is available as a mobile application and a web application. They are interlinked, enabling managers as well as agents to get timely updates.
AFM (Asti Fleet Management) – The fleet management system has been developed by Asti to help organizations ensure safer commutes to employees as well as manage their fleet of vehicles. The transportation tracking system helps to manage the functionalities of vehicles in a single dashboard and does multiple tasks such as driver management, safety management, vehicle location tracking, fuel, speed management, and route planning.
Smart Communication Application – This system is specifically devoted to enabling effortless communication between parents, mentors, and students. The unique features of this system include Notice Board, Bidirectional Messaging, and Group Messaging. It allows mentors, parents, and students to exchange information, share updates, and resolve problems.
The firm has been making successful strides towards gaining a strong foothold in the market and emerging as a leader with its innovative products that are developed using best-in-class technologies. The products are developed while maintaining the highest standards of quality and being cost-effective all the same.
The technical teams at Asti persistently endeavour to widen its product portfolio, keep the solutions upgraded and deliver value as well as satisfaction to clients.
Speaking about Asti's strategies for building a strong customer base, Sunity says, "It is our mission to create happier and satisfied clients who consider us as partners in their growth.
We ensure this through constant feedback and input from our customers. Responsibility towards our clients is one of our greatest values. We do everything to ensure that our customers derive maximum benefits from our solutions. An eye for detail in all our efforts ensures that we design and deliver high-value products with great user experience."
"Our focus is on building unique and quality solutions with the end customer in view, be it stressed parents of school-going children or troubled managers tracking peripatetic sales executives.
We at Asti believe that with a constant gaze on quality and unique value-added features in our solutions, we can ward off most of the competition and grab our share of the pie.
There is no gainsaying that we have to perpetually be abreast of what's happening in the competition and differentiate ourselves from them.
We have created a buoyant work atmosphere for our employees that allows for innovation and quality, keeping us ahead of the rest on these crucial parameters," says Sonal Malhotra, Co-Founder & Vice President
The vision of establishing Asti Infotech as a self-sustained, technology-driven company known for its innovative solutions has paved the way for a comprehensive five-year plan. This strategy involves continuous exploration of emerging technologies to diversify the product portfolio and extend customer base.
Considering every problem faced by people a potential opportunity, the expert team at Asti is doing all the groundwork for:
Developing a solution for on-premise tracking of contract employees to ensure improved productivity and accountability.
Developing a single ERP solution that would ensure the automation of various departments in schools/colleges, leading to more efficient management, greater accuracy, time and cost saving.
Building a convenient tracking solution for an entire bouquet of delivery services.
Sunity Choudhary, Co-Founder & Chief Operating Officer, of Asti Infotech, has been in product development for many years. She spent a lot of time working in the USA, the UK and Belgium.
She is very passionate about innovation and technology. She is a Kathak dancer & performer and a staunch Yoga believer and practitioner.
Sonal Malhotra, Co-Founder & Vice President of Asti Infotech, is a seasoned professional with experience in all aspects of Business Analysis, Business Development, Account Management, and contract management.
A go-getter by nature, Sonal is a results-driven Business Development Professional who has a successful record of driving and generating incremental revenue and profits.
