Startup City Magazine
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MYNDSCOPE: A CATALYST FOR CHANGE, INTRODUCING A HIGHLY INTERACTIVE & FULLY IMMERSIVE LEARNING

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MYNDSCOPE: A CATALYST FOR CHANGE, INTRODUCING A HIGHLY INTERACTIVE & FULLY IMMERSIVE LEARNING

A blend of technology and experiential learning that takes the learner into a self-paced learning mode is where training is headed. – Niloofar Yazdi

One of the most innovative learning firms in India, Myndscope (formerly Myndscope) was incepted in the year 2008 as a technology-leveraged innovation consulting and performance enhancement organization, partnering with organizations and individuals to build their capability to successfully transform their aspirations, objectives, and goals through experiential learning. The company leverages emerging technologies and best-in-class solutions to transform knowledge into an experience to create a more engaging learning experience.

Headquartered in Bangalore, the Silicon Valley of India, Myndscope provides services across the country through their HiFi programs, participation, and learning that gradually evolves in an immersive environment, where you’re not playing a series of disconnected games but you are engaged in one or two life-like scenarios which have many separate and disparate components to it.

The Founders:

Niloofar Yazdi: An alluring, assiduous and empathetic working professional, Niloofar Yazdi, the leading lady of Myndscope and Head of Operations, brings over 15 years of extensive experience in the business consulting, learning & talent engagement. She has been instrumental in the design, creation & development of some of the highly recognized and awarded immersive learning programs of  Myndscope.

A Commerce graduate, Niloofar also has a PGDBA degree in MIS from St. Joseph’s College of Business Administration. She is motivated, dedicated and passionate about what she does. She brings into the team, a very outcome centered approach to meet client’s and end user’s objectives through content-rich and innovation-driven experiences.

Afeef Ahmed: A former senior corporate executive with over 20 years of experience across sales, project management, operations, design and learning, Afeef brings in a lot of variety into each program and engagement that he is part of. He is synonymous with immersive learning and is the driving force behind the success of immersive learning as an accepted mode of engagement and learning.

In a conversation with Startup City Magazine, Niloofar Yazdi & Afeef Ahmed talk about Myndscope, their journey throughout with their team, plans and more.

Edited Excerpts:

SCM: Do you believe yourself to be the “Most Trusted Corporate Training Provider” and why?

Niloofar Yazdi: Since our inception, we have evolved from being a firm that offers training programs to being an entrusted ‘partner’ to our clients, through long term learning solutions. This has been possible only through the value that each of our clients has been able to derive through our association.

Whether it is a stand-alone skills enhancement programs or longer-term engagement programs, our blend of online, offline and immersive learning programs has helped our client’s employees achieve specific business and personal goals. The testimonials that our clients have shared over the years also exemplify our distinctiveness.

SCM: Describe the major learning programs offered by your organization.

Afeef Ahmed: We believe in ‘immersing’ learners through a specific engagement, be it through arts, sports, board games, online simulators or defence-based scenarios. Over the years, our programs have matured to create experiences that leave a deeper impact in our learners, versus content-heavy programs. Some of these programs are the only ones being offered in the industry today:

  • Just GOlf for it: Essential life & business lessons from Golf, in a blended format!
  • TiKi-Taka: Applying SPORTS for Structure, Skills & Sustainability at work!
  • ACTIV8: Impactful, engrossing, immersive learning through theatre
  • Battle-ground: Defence-theme based learning for leadership, strategy & critical thinking
  • SIMUL8: Simulation & game-based online or hands-on learning
  • INNOV8: Using sports & drama for design thinking, innovation & problem solving
  • Grounded: Outdoor experiential program using nature & elements of nature
  • ART OF THE PITCH: achieving the objective and not just delivering content
  • Adventure Leadership Camp
  • FINquest … the game of business economics for non-finance folks!
  • X-SELL : Sales performance program for all sales & non-sales teams

SCM: What purpose are you serving as a corporate training firm and how have you evolved from day one?

Niloofar Yazdi: Initially, clients approached us after their internal needs assessment, where our core focus would be ensuring timely and impactful delivery of workshops. Today, most of our clients engage with us before they chart their needs assessments for the year. We understand the client’s current business situation, goals, and strategies. Only after a detailed understanding of these current and desired situations we help our clients draw out a comprehensive and customizable learning program for the future.

We have matured organically from being just a skills-enhancement firm that did need-based and transactional workshops, into a consultant, and a strategic partner to our clients by enabling them to reach specific business results through outcome-centric learning interventions.

SCM: When did the idea of being a part of this industry coin in your head?

Niloofar Yazdi: My corporate experience in various senior executive roles across sales, marketing, project management, design and IT across different industry verticals globally taught me a key thing – that no matter how brilliant your solutions, products or processes are… it eventually came down to how well equipped the ‘people’ involved in the entire engagement were. This could be in terms of their functional skills, competencies or largely emotional skills. The move to this industry seemed to be a natural transition.

SCM: Where is the demand for corporate trainers going in India and how do you decide the nature of the right target audience?

Afeef Ahmed: Today, people have information… and they have a lot of it! Unfortunately, this information is misunderstood as also having the knowledge or even worse, the skill to perform a specific function. This function could be writing a piece of code or leading a sales team or simply being able to handle oneself better in critical situations.

Trainers today have to go beyond content-driven sessions and disconnected activities that create no functional or behavioral resonance. So, the demand, in my perspective would be in giving the learner an overall ‘experience’ during the engagement versus content alone.

SCM: What nature of clients are you associated with currently?

Niloofar Yazdi: We have clients in different verticals:

  • IT, Manufacturing, Automobile, consulting, BFSI, Engineering, FMCG, ITeS, BPO,
  • Academies, Universities, Schools, Sports academies
  • Individuals – corporate executives for personal and career coaching, Sports People

SCM: How does one acquire the status of ‘being the best’, what gives you an edge over your peers?

Niloofar Yazdi: Our programs are very unique and we constantly look at improving or improvising what we do through continual learning from our audiences and their real-world experiences. Moreover, we do not focus on being the best. Instead, we look at how we can better ourselves from our last program or workshop or even a simple conversation with a client.

SCM: What core values and compliances are followed by the company?

Niloofar Yazdi: We partner with organizations, institutions, and individuals to build their capability to successfully transform their aspirations, objectives, and goals through experiential learning

We work directly with clients in both event-driven and long-term scenarios to support develop workforce skills, drive operational improvement, and apply new working methods

We partner with organizations, institutions & individuals to build their capability to successfully transform their aspirations, objectives, and goals through experiential learning

SCM: What are the achievements and awards earned by the company?

Afeef Ahmed: We create greater standards of excellence, by encouraging individuals and businesses to think and act beyond existing views and limits in their personal and professional lives that has helped us to create a name in the industry and get honoured with:

  • Most innovative Leadership Program- L&D Global, 2018-19
  • Top 10 Workforce management solutions providers 2018-19- a reputed business magazine
  • Hi-Fi Award for immersive learning solutions 2017 – APCT, India

SCM: Have you been associated with corporate social responsibilities?

Niloofar Yazdi: We work with schools and sports academies, conducting free orientation programs to students, athletes, staff, and teachers on new trends in their fields, to create awareness, help them identify gaps and enable them to work towards bridging those gaps.

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