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Personalization Techniques That Will Boost Your Conversion Rate


Personalization Techniques That Will Boost Your Conversion Rate

Personalisation has a major impact on conversation rate only if a marketer or an organisation knows how to do it correctly. Most of the companies get minimum results from their efforts so; if you want to be an expert in driving sales through personalisation then your main focus should be on your customers or clients.

Personalisation is a method of delivering appropriate customer experience rather than a conversation trick. This means that you need to focus on the smallest of details that can influence the buying decision of a customer. The article below shows the most effective personalisation techniques that will help you to boost your conversation rate:

Purchase-history-specific offers

Do you know what your customers bought three months ago? Six months ago? A year ago? It’s easy to set your sights on finding new ways to lure your customers, but it’s also easy to get lost in a sea of endless possibilities. That’s where data can help.

Using data generated from the past sales specifically, customer’s purchase history—marketers can create a strategy based on insight, rather than guesswork. This insight allows you to personalize your marketing approach and engage your customers in the right place, at the right time.

For example, if a customer consistently buys the same kind of oil from your retail site every two months, consider sending a personalized email or text reminder when they are about to run out with a coupon to encourage an earlier-than-usual reorder.

Use location-specific content

There’s a good chance you’ve typed “hair parlour near me” into your smartphone’s at least a handful of times. The content that pops up in response to these search queries is known as location-specific content.

This form of marketing personalization is a crucial step on the road toward higher conversion rates especially because around 85% of travellers say they don’t decide how to spend their time in a new location until after they’ve already arrived.

Not only does location-specific content help attract a new audience segment to your website, but it can also boost your SEO. As technology continues to improve, consumers expect hyper-personalized, hyper-relevant visuals and experiences.

Send smarter emails to encourage new and repeat experiences.

Despite rumours that email is dead, email marketing remains a popular and effective marketing tactic. But sending a blank email newsletter to everyone on your list won’t do you much good. Instead, your customers expect a personalized email experience, based on data.

When it comes to writing smarter, more personalized emails, adding your subscriber’s first name to the greeting doesn’t cut it. To truly increase open, click-through, and conversion rates, your emails need to sound like they’re coming directly from a known person. The right data can help you accomplish this. Use tools like Mailchimp to help you send smarter emails.

Customised Call to Action Button

Last year, HubSpot found personalized calls to action convert 202% better than default CTAs. A personalized or “smart” CTA reflects a consumer’s current level of interest and knowledge on the subject. So, for example, ditch a general CTA like “Get the offer” for “Visit Goa for 30% off!”

To design a call-to-action button that hits home with your target audience, you need to get to know your audience. The right data can deliver insights such as customer location, browser language, and lead status, so you can get to know your customer and create CTA buttons that actually resonate with them and encourage them to click.

Show your audience their own data-informed page

Your homepage is your website’s front door. Although not everyone enters your site through the homepage, its purpose remains clear: Deliver the most important and most relevant information and entice a user to further engage with the site.

Instead of assuming what a customer might be looking for when they find your homepage, use data to deliver demographic and geographic information about your customer and cater your homepage to match their needs.

For example, when you visit, the address of the Target store nearest to you appears in the upper-right-hand corner of the page. You can change the location of “My Store” at any point during your search, at which point Target’s inventory results refresh to let you know whether the product you’re searching for is available at your location. Data-driven homepages like these increase conversions and set companies apart from the competition.

Bottom Line

The modern consumer expects a highly personalized marketing experience. From custom CTAs to personalized emails and location-based homepages, data-driven marketing personalization is the way to go to increase your conversion rates.

And to get the combined, 360-degree view of your customer, you need to deliver highly personalized marketing experiences.

 Tags – blog, start-ups, whats next, business, small business, SME

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