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RS. De CREATES AN EXPERIENTIAL DESIGN HOME ON A TAILOR MADE ARCHITECTURAL CANVAS

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RS. De CREATES AN EXPERIENTIAL DESIGN HOME ON A TAILOR MADE ARCHITECTURAL CANVAS

“God is in the details, I believe that technique, technology, detailing and proportions can fuse together to create brilliant design”

Ruchi Sharma

Several underdog sectors have considerable and immensely made their firm space in the booming industrial scenario of India and one of these is interior designing. Hiring an interior designer is no more the chapter from the books of riches, but more of an integral part of the cosmopolitan culture. 

Under the able guidance and supervision of Ruchi Sharma, Principal experiential designer, Ruchi S Design was launched in 2013 offering its customers everything of interior design & façades design like consulting, lighting, interior styling, space planning & zoning, landscape, product, art installations etc. bringing all the services under one roof of an experiential design firm.

ABOUT THE MARVELLOUS DESIGNER

Ruchi was born in Mumbai to a homemaker, Suresh Bala Sharma and businessman/entrepreneur, Purshottam Sharma; she attended St. Anthony’s Girls’ High School, Chembur after which she pursued her Bachelor’s Degree in Commerce from SIES College of Arts, Science, and Commerce. She then went on to study design at the prestigious Rachna Sansad College Mumbai. She currently lives in Mumbai with over a decade of experience in designing high-end residential homes for clients across the country. Ruche today has made a name for herself as a budding entrepreneur with Ruchi S Design. Her design aesthetic unites rich Indian art forms with modern designs and techniques.

LEARNING ON THE WAY 

Ruchi feels that her company does not just run a business, they run a professional practice. Hence it becomes their moral duty to educate the clients with the best of their knowledge on various aspects of the project. And hence they provide sustainability, material sensitivity, budgets, quality check, research & development all under a holistic design umbrella. This approach landed her the first client she worked with, it was a leading businessman who let her spread her wings of creativity and provided her with the freedom she needed to design the space her way. 

“Located in a 1960’s art-deco building, this project was initiated by the need of creating maximum space internally. Therefore, a complete space-planning layout was created by gutting the area and breaking down the walls”, she says. 

Drawing great inspiration from the Indian craft, she loves using an array of interesting metals, textiles, paintings, and woodcarvings. She leans towards incorporating an eclectic, minimalist look in her designs and composes her projects around a central key thought such as ‘zen philosophy’, ‘energize’, ‘transform’ etc. 

“I see myself growing with each project. At Ruchi S Design (RSD), we strike a balance between the best of the old and new to express our special love for art and architecture”, further added Ruchi. 

DRAWING INSPIRATION 

Ruchi draws her inspiration from the details to provide the client with the best of space planning and zoning layout which helps with achieving 70% of the job. For long, design aesthetics have been the forte of Ruchi S Design; the clients swear by their services and have complete faith in them. 

Ruchi asserts, “My design inspirations are ART for my Façade Designing, Nature & Architecture for my Interior Designing project. My Guru’s have been Ar. Laurie Baker, Artist Mira Alfassa & Rajiv Saini” 

Her design style and work philosophy are personified by the quote “God is in the details”. She believes that technique, detailing and proportions can fuse with one another to create a brilliant design. Sharma also draws a great deal of inspiration from the innovative, thought-provoking engineering of international museums, art installations, and structures. In conjunction to this, she also looks to using Indian tradition and craft in the form of wood parquetry, metal, and precious stone inlays, stone carvings, textiles, dari, etc.

GLOBAL LEARNING 

In 2006, Sharma began working with one of India’s leading interior designers and architects, Rajiv Saini. In the six years she worked with Rajiv Saini & Associates, he became her mentor and guide to the art world. She collaborated with him on dozens of premium projects nationwide. During her experience with him, she refined her creative vision, gained inspiration and evolved as a designer in her own right.

Later in 2012, Sharma travelled to Munich, Germany for a year where she studied the ancient science of Vastu under a renowned European teacher. She makes it a point to try and integrate this study into all her current design projects and ventures. She spent her time in Germany soaking in the culture and exceptional design aesthetic. Taking time out to study European architecture, Sharma was moved by the technique, precision, and skill that European design displayed. While in Germany, she came across the stunning work of Stirling Prize Winner, Sir David Alan Chipperfield and to date she draws immense inspiration from his stunning sense of style.

FEATHERS ON THE CAP 

Ruche proudly states, “We are giving an experiential design approach to all my projects & my clients. We have bagged awards for Fiona Diamonds, being the most efficiently designed Retail Store of India within 1000sqft of area.” 

Also, in 2014, Ruchi S Design received a ‘Workspace of the Year’ nomination from the Trends Excellence Awards for Architecture & Design organization. The interior designers are dime a dozen, but very few make the optimum use of this space. RSD makes sure that it creates pure, eclectic or dramatic spaces. 

CORPORATE SOCIAL RESPONSIBILITY 

Sharma has been an active member of the ‘Shri Hari Har Trust’ since the time of its conception. Started by her father, Purshottam Sharma close to 13 years ago, the trust is dedicated to the rehabilitation and uplifting of the farmers and families in the Vada District of Maharashtra. 

In-depth analysis and study of the region revealed that the main problems faced were alcoholism and severe poverty. Determined to make a change, Sharma built a temple spread across 13 acres in Vada through which he educated the farmers, improved their work practices and thus strived to uplift its people. The trust also takes care of their environmental duties and plants trees and distributes saplings among the people making sure that they are doing the best they can to take care of the region. Looking to bring in more people to join its crusade, they’re approaching various trusts, individuals, corporate houses and NGOs to lend a hand. 

FUTURE PLANS 

Ruchi wraps by saying, “we are looking forward to design art inspired architectural facades/canvas with Energy efficient materials & lighting designs for Indian Temples, with a holistic exterior & interior lighting consultant.

On a relentless pursuit for inspiration, Sharma continues to explore, grow and evolve as a designer. Influenced by the energies of the earth, she looks to incorporate nature in her designs however she can be it in the form of natural skylights, green walls or free-flowing water bodies. Whether a residential design or a commercial workspace, she makes sure it radiates a sense of calm and serenity. 

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