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SAURABH GOENKA: OFFERING A COMPREHENSIVE SUITE OF TREASURY RISK MANAGEMENT AND TRADE SOLUTIONS WITH ZENITH FINCORP

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SAURABH GOENKA: OFFERING A COMPREHENSIVE SUITE OF TREASURY RISK MANAGEMENT AND TRADE SOLUTIONS WITH ZENITH FINCORP

Zenith FinCorp, a treasury and trade specialist firm, headquartered in Mumbai, has been successfully serving clients with the entire bouquet of treasury management services under the dynamic leadership of Saurabh Goenka, CEO and Managing Director of the company. They support their clients by managing their foreign exchange business and the risks emanating from the same. They carry out planning and execution of transactions strategically, to minimise cost and maximize returns.

Zenith FinCorp works on the tagline “Your Growth Partners”. The team partners with their clients and endeavours to take them on the fastest possible growth trajectory. They believe their progress lies in the growth of their partners. Therefore they strive to acquire the best possible deals for their partners, be it, sourcing of funds, getting credit lines, deployment of funds, or Import- Export operations.

Present-day, Zenith FinCorp is the one-stop solution for all trade needs, especially foreign trade. They thoroughly analyse the business model to create and implement risk management frameworks for their partners, which will insulate them from all external shocks in the time to come thereby assuring predictable and constant cash flows.

MAN BEHIND THE BRAND

Saurabh Goenka is an assiduous and meticulous working professional, he is an expert in managing corporate treasuries. 34 Years, Saurabh is an alumnus of MDI Gurgaon where he did his MBA in Finance and Strategy. After studies, he joined Axis Bank and worked in their treasury for about 7.5 years.

His quest for learning all the skills that the treasury has to offer, motivated him to constantly look for opportunities and move to various functions within the treasury. Gaining skill-sets across the treasury bouquet prepared him to put the acquired knowledge to use for managing corporate treasuries holistically thereby hugely benefitting his clients.

FORMATION OF THE IDEA

While working in the bank, Saurabh realized the lacuna in the market for professional management of corporate treasuries and more importantly, for the development and implementation of a robust risk management framework within organizations in the MSME sector. There are a lot of firms that have grown manifold in a short period. While these firms have created an excellent product and have become market leaders in their product categories, there is a gaping hole in the way they do fund management, banking operations, and risk management, typically owing to lack of expertise or suitably trained personnel. Zenith FinCorp fills this gap by allowing the firm to outsource the treasury function to them so that they can manage it professionally using industry best practices and in effect, mitigate the risks that the organization may face due to market forces.

SERVICE PORTFOLIO

Zenith FinCorp is a one-stop destination catering to various treasury needs.  Here is a list of services offered by the company:

1. Treasury Management

In today’s time of stiff competition, one needs to always stay ahead of the curve and find newer innovative ways to compete. Most of the top business houses today have their own treasuries to generate that extra return on capital, and / or substantially reduce the exposure to market risks, so that they can remain profitable even at wafer-thin margins. Most of these treasuries have grown to contribute almost as much as the operating profit to the bottom line of the company. Zenith FinCorp offers the same platform to MSMEs so that they can compete with the industry leaders on a level playing field.

  • Policy Creation and Management
    • Analyzing working capital cycles
    • Building Risk Management Framework
    • Implementing and Monitoring Risk Management Framework
  • Forex
    • Optimising use of trade credit products
    • Low-cost hedging products
    • Transaction process Outsourcing
  • Interest Rates
    • Sourcing of cheapest available funds
    • Deployment of funds for maximum possible returns within the RMF

2. Financial Planning / Family Office

In the hustle-bustle of work pressures and deadlines, most people forget the purpose for whichthey are working. In the end, it is for the things they can buy for the happiness of their family and loved ones. The expert team of Zenith FinCorp sits with the client and understands those goals and desires and systematically allocates their resources towards achieving these goals within the timelines defined by the client. Moreover, they analyse the risk tolerance of the client and invest in only those products which suit his / her risk profile.

  • Monitoring of the assets and realization of goals
  • Estate and Succession Planning
  • Tax Planning
  • Retirement Planning

3. Alternate Investment Options

Most people in India limit their investments to equity or bank FDs. Saurabh holds solid domain knowledge of Foreign Exchange and Interest Rates products and their derivatives. He and his team offer such products to customers which help them in diversifying asset allocations, maximising returns, minimising risk and opening a host of investing opportunities. The team further guides them on how to invest, how to hedge, and how to manage the risk because of the complexities involved.

FLOURISHING BY OVERCOMING CHALLENGES

Entrepreneurship is a roller-coaster ride! As an entrepreneur, you should learn to enjoy challenges and figure out your best moves to overcome them. Saurabh believes that challenges, in fact, make you widen your horizons. They make you work harder towards achieving your goals. To that effect, the key to success is to look at challenges as opportunities rather than impediments. 

The biggest challenge for Saurabh is to do with the specialized niche in which his business operates. Skilled workforce with the necessary knowledge is hard to come by. Training requires a lot of time. Also, convincing the client about the need to put in place a professional treasury risk management system takes time. Besides, if one is handing over their treasury and the power to make financial decisions, one must have an unwavering trust in his capability as well as integrity. Hence, instilling confidence in a prospective client is also a big challenge. But, once they experience Zenith’s services and professionalism, they usually stay with the company.

LIFE AS AN ENTREPRENEUR

“Full of excitement and novelty! Each day brings with it new challenges. Solving them brings in new perspectives and learnings. That builds character. That, in turn, defines who you are.”- Saurabh Goenka

DRIVING FORCE

Saurabh’s Sincerity and Dedication for every client is one of the major driving forces behind his victorious journey. He believes that each client is as important and assigns top priority to all their requirements by being available 24×7 and always serving them to the best of his ability.

Saurabh believes that in the service industry, “Customer Satisfaction” is no longer enough and strives for “Customer Delight” which is the primary factor for his success.

SOURCE OF MOTIVATION

Saurabh acknowledges that it was because of the encouragement and support of a couple of his friends that he mustered the courage of quitting a cushy job to take up the rigours of starting a business. His father, an entrepreneur himself, has been a constant guiding force who has helped him navigate through the roadblocks on this path of success. His mother has been his source of inspiration and his wife has been his pillar of support standing by him through thick and thin. Saurabh’s mentor has also played an important role supporting him at each step to develop himself as a better person and in turn, his organization.

ROAD AHEAD

Saurabh Goenka strives to be the preeminent treasury risk management professional in the country handling a large number of outsourced MSME treasuries and also secure headways into the bigger league where large listed companies find it more economical as well as prudent to outsource this activity to Zenith FinCorp.

WORDS OF WISDOM

Before starting any business, do your due diligence well. Do a thorough scenario analysis of all future outcomes and possibilities that you can conceive. Only if you are excited about more than 70% of the cases, go down the road. Once you have taken the plunge, go all in. Burn your bridges. Don’t second-guess your decision. Don’t work with the mindset that if this does not work I will do something else. ‘Success only comes when it is non-negotiable.’

We are proud to say that we have been able to materially benefit our clients over the years. Their trust and continued patronage is a testimony to the fact. – Saurabh Goenka

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