Startup City Magazine
A monthly magazine for business startups and young entrepreneurs.




Shyam Sundar Bhagat, a pioneer in the field of response management, fulfilment, Promotions, Events, and Roadshows to step in the journey of entrepreneurship and establish his own enterprise Brandbaron, a Marketing Process Outsourcing Organization (MPO). Shyam’s extensive experience that springs from his assuming key positions at various known agencies and media houses, the visionary in him to envisage how good object achievement stage in all sales and marketing endeavours could morph the ever-evolving business landscape in India.

Established in 2006, Brandbaron is a Marketing Process Outsourcing Organization (MPO), partnering its clients from the Object setting stage to the Object achievement stage in all their sales and marketing endeavours.The value proposition of Brandbaron is straightforward- we work with you as a virtual extension of your marketing team. They act not only as advisers but also as execution partners by taking complete ownership of the results, by evaluating companies’ objectives and re-proposing the objectives after a brief research on the related subjects.

The company works as one-stop BTL solutions to the corporate house i.e. events, promotions, roadshows, retail branding, activation, and exhibition. When the journey was started in 2006, at that time they had a small team, now Brandbaron is the team of 25+ proficient professionals catering to all range of servicing in terms of bouquet services.  They are presently into fourteenth years with a very strong base of clients like Usha International, HDBFC, OLX India, Yamaha, Honda Cars, Times Of India, Nikon India, Zoome Me Mobile, Fujifilm India, Tata Motors, LG Electronics, Goodyear India, Harman International ( JBL), Auraine Botanical ( GK Hair), Blaupunkt India & Ahluwalia Contracts to name a few.

There is always something to take from the treasure of a person who has built up his expertise and become a renowned name in the industry. Passionately committed to enhancing marketing techniques using effective and efficient tools, Shyam Sundar Bhagat steered Brandbaron Marketing Private Limited to harness advancement in accelerating positive transformation. We sat down with the man behind the brand to gain more insights.

Here is an edited excerpt.

SCM: At the outset, please give us a glimpse of your personal life and family.

Shyam: I have done Post Graduation in Psychology with specialization in Clinical Psychology. I am married to Mrs. Reena Bhagat; another director in all my entities. We have two kids; my elder son named Saksham Bhagat is in 11th Standard and Daughter, Nayana Bhagat is in 6th standard they are studying at Tagore International School, East of Kailash.

My family is my support system; my wife always stands up in all ups and downs. My kids are my real inspiration, their smiling face always encourages me to go higher and do better.

SCM: Provide a brief overview of your professional journey?

Shyam: I have over 25 years of experience. As an agency professional, I started my career in 1992 with Result : McCann ( a McCann Erickson worldwide company), worked with them initially in promotions team then shifted to response management team, worked with them till November 2000 then moved to company called Goto Customer Services Pvt Ltd ( which is CPM India now), joined them in Dec 2000 as Manager Operations and left them in November 2003, then joined  Evolve Brands Private Limited, a Loyalty services provider in the domestic market as National Head-Operations & Events in December 2003.

At Evolve Brands Private Limited, I handled multiple Gurus Event -Harry Beckwith, Operation Excellence, Kenichi, and Live Leadership, David Norton, Along with the above,  key accounts undertaken were Sify, JK Tyre, Dalda, Times Internet, ICICI Bank, SAP, and Eagle homes for their various promotional activities and events throughout the country, and worked with them till July 2006 and post that I took the foundation of my current venture called Brandbaron Marketing Private Limited.

SCM: Do you see yourself as a dominant leader in the event management industry in India? Why?

Shyam: Today, we deal with many clients to fulfil their marketing objectives in all ways. Be it communicating with PR agencies, Media houses, Creative Agencies, and Marketing consultancies, we handle the entire marketing campaign from start to finish with care. We always try to keep abreast of updated technical means and use them while doing marketing promotions. We adopt cost-effective strategies to execute the objectives and achieve results. Overall, we provide end-to-end results backed by the latest technology at an affordable cost that makes us a prominent name in the industry.

SCM: How does your organization define and measure success?

Shyam: The success of a business in our industry is measured as per the number of orders in a year with the existing client and getting new order from new clients.

SCM: What does it take to become successful in event planning? Does this profession demand specific characteristics or is it just about how creatively one approaches event projects?

Shyam: Yes, this industry runs from the thought of your need with innovative creativity in terms of visibility.

SCM:  Please take us to the routine of your day, from the time you wake up to the time you go off to sleep. Also, share your hobbies.

Shyam: Usually I wake up at 6.00 am and reach office at 9-9.30 am then do team meetings, office business follow up, execution plan and explore new opportunities during the day, I stay in office till 7 pm on a usual day or as per work requirement.

I am a diehard fan of cricket and badminton and like to play in my free time. Besides, I believe books are the best source of knowledge and I read different books and while spending time with my daughter, I also watch some cartoons on TV along with her.

SCM: What advice would you give to young event planners, who want to start their career in this domain?

Shyam: I have only one piece of advice for all aspiring entrepreneurs that if you have the zeal to take up challenges in life, passion for events then only choose this field.

SCM: What is your favourite quote?

Shyam: Think Positive; Believe in yourself; Be your own HERO.