Startup City Magazine
A monthly magazine for business startups and young entrepreneurs.

Tanvi Herbals : Delivering Innovative Health and Beauty Treatment entriched with Authentic Ayurvedic “Tanvi Satva”


Tanvi Herbals : Delivering Innovative Health and Beauty Treatment entriched with Authentic Ayurvedic “Tanvi Satva”

Serving millions since 1996, Tanvi Herbals has achieved a renowned place in the beauty and healthcare products industry with its FDA approved ingredients and result-driven, pure and quality products. Replacing the harmful hazardous chemicals based cosmetics on the dressing table shelves of millions of Indians, the Ayurveda based brand produces the best quality products made with authentic ingredients and genuine Ayurvedic herbs to serve the Indians with best natural solutions.

 “Increased health awareness and preferences of Lifestyle diseases are making Indian Healthcare industry to become an industry of nearly US $28 Billion by 2020. The increasing income levels of Indians along with improved access to the insurance are further contributing to the significant growth of the sector. Sixteen percent of this growth is focused on the Indian Ayurvedic market. The Ayurvedic market penetration is increasing in both rural and urban areas.” – Pratik N. Pai, CEO, Tanvi Herbals

Pratik who has completed his engineering from Mumbai University and MBA from Symbiosis-Pune, further shared his views on joining the industry “Being an experienced management professional and working for other MNCs in the past. It was natural for me to assist and help my family business to scale and create an impact in this booming industry in India.”

The Business U.S.P. and Initiatives

India is the origin of the 5000-year-old system of natural healing, Ayurveda. The Indian Herbal Healthcare and Beauty Industry have over the millions of companies. While some maintain a standard of quality in the medicines, the Food and Drug Authority of India has been strict imposing penalties on others. Some brands are prone to producing substandard, cheap and market-oriented medicine manipulated with the hazardous steroids and malign the sanctity of Ayurveda.

What makes Tanvi Herbals different from others are its initiatives and results. The company in a scenario of doubtfulness in the industry initiated and brought the concept of the “Satva” – Deep Extracts of Active Content of all Herbal Ingredients into practice. The Satva represents the high-quality extracts from the herbal ingredients. The effective extracted medicines relieved numerous patients from the hair, skin and all other health complaints. The brand achieved worldwide popularity with the name of “Ayurvedic Herbal Tanvipathy”.

Introducing Ayurveda to Indian Youth

The current generation of India is, unfortunately, cutting its ties with Ayurveda and the most common reason is the taste and overall experience. People today do not like tasting bitter syrups, capsule-sized tablets and odd-tasting powders with bad smell that lingers all day. Tanvi Herbals & team under the guidance of Dr. Medha Mehendale extracted Satvas from the medicinal herbs and formulated the “Tanvi Herbals Products” to serve the Indian Youth with natural medicine.

The Journey

A pioneer in the Ayurvedic/ Herbal industry, Tanvi Herbals innovated and started manufacturing the medicines with concentrates. Tanvi Herbals is a brand focused on producing highly concentrated medicines that can dissolve in the blood faster providing results that are ten times more effective than other medicines from contemporary brands. From the initial stage, the research and development were performed at a high-level by a team of well-known Ayurveda Experts. The directors formulated its products with a special technique in a GMP certified, cruelty-free plant medicine without animal testing. The journey has been successful in serving generations with Ayurveda. From its effective Tanvisatva Powder to the tiny tablets, the brand is continuously growing to produce products satisfying the needs of the customers.

Healthcare Industry and Trust

Trust and Belief are the most crucial elements in the healthcare sector. Trust, however, is a fragile and vulnerable that can be eroded or enhanced in an instant. Building trust through the right diagnosis and medicines is the core purpose of the company. The brand provides Free Health Consultation services by qualified doctors Expert Tanvi Panel Doctors who suggest treatment based on the Traditional Ayurveda “Nadi Parikshan” (Pulse Check).

The Future of the Indian Healthcare System

The Ancient Vedic Science of Ayurveda (the science of Life) is the oldest system of healing. Future of this system of medicine rooted in Indian Subcontinent can only be secured through awareness about its advantages. The company ensures to conduct “FREE HEALTH CAMP” and organize health lectures to serve the same purpose.

Creating Loyal Clientele

The company has three tiers of clients; Tier 1 is based in Mumbai, Pune, Bangalore, Chennai, and Hyderabad, while Tier 2 and Tier 3 are based in cities of Maharashtra. The brand has maintained both offline market presence and digital footprint in the market.

The Developing Market

Earlier, the market of Ayurvedic products in India was restricted to a certain amount of products including hair oils and health supplements, but over the years the demand of the Fast Moving Consumer Goods (FMCG) with the “Ayurvedic Ingredients” is increasing amongst Indian millennials in urban and rural areas throughout the country. According to the industry estimates, India’s natural products segment comprised of 41 percent of the personal care products and resulting to an industry of the US $2.5 billion by 2017 that expected to grow into an industry of US $8 Billion by 2022.

Milestones and achievements

The brand has been presented with Priyadarshini Award, Maharashtra Chamber of Commerce’s Women Entrepreneur, Udyog Shree Award, Thane Ratna Award, Jewel of TSSIA and numerous others. Besides the awards, the brand has been listed in the Top 10 herbal Brands in India with more than 100 clinics across India. The company has also touched more than 10 lakh lives till date and empowered women across all of its clinics and outlets.

Future Plans

With its range of 38 products across healthcare and cosmetic industry, Tanvi Herbals has recently launched 6 beauty care products enriched with herbs and essential oils and received tremendous feedback for the same. The brand is focused on creating products that are safe for skin, the environment as well as yields results for people with common skin concerns. The brand is looking forward to launching a complete range of beauty care products which is comprehensively based on rich herbs and natural based ingredients.