There's no denying the fact that the expeditious globalization of our economy has helped us carve out a way to emerge as a superpower. However, we must admit that our lifestyle has been extensively affected. As a consequence, we are being compelled to compromise our health.
To cope with a detrimental lifestyle, we keep exploring ways to keep ourselves from getting victimized. We resort to the internet to gain awareness and find answers to our questions. However, nothing seems to work out due lack of availability of authentic information.
A lot of health information can be found easily on the internet, but it needs evaluation as there are ample chances that it could be misleading, incomplete or both.
Such a pressing issue encouraged Dikshant Dave and Shrinivasa Sharma to found CureJoy. A content publishing and aggregation platform that would leverage continually upgraded technology tools to provide only genuine content on natural health and wellness. This content is meticulously curated by experts and scientists from some of the world's most prestigious institutions.
The founders shared a common goal of empowering individuals by raising awareness about the healing potential of natural and alternative disciplines. Their vision is to educate people on embracing a simpler lifestyle to safeguard themselves from various health complications stemming from chronic lifestyle issues.
In a chat with The Startup City Magazine, Shrinivasa Sharma – Co-Founder at CureJoy, shares, "Our ancient disciplines such as Yoga, Naturopathy and Ayurveda offer so many better solutions to the present day lifestyle issues like diabetes, Hypertension, Asthma, etc.
Taking this as a starting point, we began talking to a lot of experts and practitioners in the field, and we realized that some amazing work is being carried out in these domains.
Places like Stanford and UCLA have dedicated groups and departments to research and further evolve these sciences.
Having met several experts and scientists, we realized that our age-old valuable manuscripts are mines of knowledge, which is the key to leading a simple, happy, and healthy life in such a disruptive socio-economic environment. We were inspired to take this information and knowledge to the world."
Based in Bangalore, CureJoy was established as the largest online health and wellness destination in 2013.
CureJoy quickly gained credibility as a dependable source of trustworthy, engaging, and practical information. Within just seven months of its launch, the platform attracted a substantial user base of one million individuals.
Today, CureJoy offers Content and information on Natural Health, Wellness, Fitness, Nutrition and a Healthy Lifestyle. Over the years, this online portal has evolved into a vibrant community of experts and enthusiasts who seek credible information on health and health advice from Experts.
For Wellness Experts, it is a platform to reach out to the relevant users who are looking for genuine help and advice from them.
The portal receives over 30 Million visits per month and reaches almost 80 Million unique users every month on CureJoy's social media channels. The major space of the userbase is occupied by the women population from the United States.
Speaking of CureJoy's Success Mantra, Dikshant Dave – founder and CEO at CureJoy, apprises us, "We strive to bring credible and quality content from the relevant experts and through our research. We present it in a very lucid and easily consumable format.
This aspect has put us in a great position to lead this space. We can say that at this moment, we are the largest independent entity in this domain globally. We rely on a lot of cutting-edge technology to curate and deliver content to end users.
We believe that in this age, to achieve any kind of success, companies will not only need to have a great product/content but also have a very effective strategy for distribution.
We have managed to focus and invest in these aspects, and what you see is the result of that. Going forward, we will continue to invest significantly in technology, especially the personalization aspects of content and reach.
We already have a sizeable Data Science team looking into the metrics and content relevancy aspect of our products."
Every startup journey has hurdles and CureJoy's wasn't an exception. The founders of CureJoy also faced several challenges on their road to success.
Identifying the diversified needs of the end users, as well as gauging the overall market, turned out to be quite difficult. However, the company followed a strategically developed roadmap to traverse through these complications.
A series of experiments were conducted to analyze customer needs, and this helped to finally arrive at the shape of the product.
Speaking about their strategy, Mr. Dikshant Dave adds, "While we did cross that stage, the battle for a startup is a continuous one, and that is by design.
We continuously try to beat the status quo and go beyond or challenge the norm. We have been fairly successful so far, and I am hoping to continue that in the future as well."
A pioneering venture in relatively unexplored terrain, CureJoy has played a pivotal role in revitalizing the adoption of natural and holistic practices in both the United States and India. The company has received funding from Accel India, a renowned Venture Capital firm in the country, and has garnered support from influential Angel investors in both the US and India.
The company has already raised about USD 7M so far. It is now looking forward to expanding its footprints across the UK, Canada, Spain, Germany, and Australia, where it already occupies a decent user base. Localization of content in multiple languages also forms a part of the growth strategy.
At present, CureJoy is investing its efforts in the development of content in video format, as it would immensely help in extending the company's reach. Apart from this, the company is also investing in the expansion of its portfolio with the inclusion of verticals such as Food, Beauty, Parenting, Pets, etc.
Dikshant Dave, Founder & Chief Executive Officer of Curejoy has been a serial entrepreneur. Before Curejoy, he co-founded a social gaming company, Funstar Studios, which merged with Playkast Inc, a media entertainment company, in 2012.
His profound expertise and visionary insights played a pivotal role in propelling CureJoy to unprecedented heights. He had previously founded Small Device, a prominent mobile migration platform that collaborated with major global mobile game publishers in 2005.
Small Device was later acquired by Digital Chocolate in 2007, further solidifying his reputation as a seasoned entrepreneur and industry leader.
