Top Logo Trends to Follow In 2020
Logo, a unique sign, typography or symbol, is the most essential part of branding today. While the novel ventures tend to ensure that their brand stands out from the existing players in the industry, the renowned brands are also focusing on new trends for remodelling their brand image in the industry.
With new opportunities, logo trends tend to be something that every brand expects the logo designers to collaborate within their brand name and create something unique.
Today, brands are well aware of how the internet can change the game. Going online tends to not be an option anymore but a compulsory act for various businesses while some start-ups are only online brands. Logo in the before-mentioned case becomes a part that has that to be different so that the users online can observe it directly if it is anywhere on the screen and identify the brand immediately. Some brands choose specific colours while some choose specific typography to represent their brand, here are some logo trends that one can look at before designing or getting the logos designed for a fresh representation of their brand:
Gradient, also known as the colour ramp and colour progression specifies a range of position-dependent colours, usually used to fill a region. Various brands are choosing gradient effect in the brand logo, Instagram is one of the most famous ones, and the brand with its logo tends to represent being a trendy and modern brand with its wider colour palette. They tend to create bold statements as well as help brands have an edge over others in the digital space.
Fine Line logos:
Minimalism is an approach that various Indian brands do not look for while they approach designers, they tend to demand various elements in a single logo. The fine line logo trend makes the logo look full without too many elements that make the logo look congested. The logos are designed using fine lines in geometric shapes, the lines communicate emotions and information, it is one of the most popular and versatile choices. Designers tend to overlap the fine lines rather than keeping them straight to add depth to the logo.
Extreme Minimalism with Typography:
Brands choose to have a minimal look ensuring better visuals on the mobile screens along with other practical benefits of reduced loading time. These logos do not contain extra elements in their logo and focusing on type only. The designers create designs with single strokes lines and typography used in creative ways to convey the ideas of the brand’s products and services in a minimal look. Google, Pinterest, and Microsoft are few of the examples of these types of logos.
screens along with other practical benefits of reduced loading time. These logos do not contain extra elements in their logo and focusing on type only. The designers create designs with single strokes lines and typography used in creative ways to convey the ideas of the brand’s products and services in a minimal look. Google, Pinterest, and Microsoft are few of the examples of these types of logos.
Integrated Negative Space Logos:
While to the layman, the logo may look just fine, the designers tend to identify the negative space in a logo at the very first glance and understand the problem. However, one of the trends is to utilise the negative space cleverly and innovatively. The designers tend to add extra depth to the logos while making them look visually interesting.
Logos with Pedigree:
Creating a logo that will serve as a timeless element of the brand’s story is what every designer aims to create for a brand. Brands are focusing on making logos that showcase authenticity with classic designs that appear to carry an impressive lineage despite being newly created.
Designing as an industry is constantly evolving and the logo trends tend to change leading a need for designers to stay adapted. From a freelancer designing a brand logo, an associate of a new startup or an established brand or someone who tends to be interested in designing logos, these logo trends are essential to known to reach the target audience of today look for minimalistic, statement-making logos.