We live in the age of social networking, where the majority of the world's population has been present on social sites. The ease of connectivity and numerous interfaces have given a great push to social networking to evolve into driving forcesundry day-to-day activities.
If you are a startup company, invest in social media sites. Social media is one of the cheapest marketing forms and the ROI it is providing to the business world is increasing more and more every day.
So, it is about time that you tap into it!
But now an important question is which social media is perfect for investment? Do you need to invest in all of them?
Before we dive into the best social media platforms for business, let's go through the top social networking sites and apps that rule and roost in 2019:
Facebook is the top social networking site with over 2 billion active users. All content formats work here like text, images, videos, live videos, and stories.
Founder: Mark Zuckerberg
CEO: MarkZuckerberg
InceptionYear: 2004
Users: 2.23billion
Headquarters: Menlo Park, California
Youtube
The biggest video-sharing platform, YouTube is in the second position on social media sites. Here, users watch a billion hours of videos every day. It allows you to watch videos, like, comment, share, and also upload your videos by creating a channel.
Founder: Chad Hurley, Steve Chen, Jawed Karim
InceptionYear: 2005
CEO: Susan Wojcicki
Users: 1.8 billion
Headquarters: San Bruno, California
WhatsApp is one of the most popular social networking sites; it is an instant messaging platform, acquired by Facebook in 2014. This is primarily intended for smartphones. With it, you can communicate with one another through text messages, voice calls, video calls, and sending images, audio, and videos.
Founder: Brian Acton, Jan Koum
InceptionYear: 2009
CEO: JanKoum
Users: 1.5 billion
Headquarters: Mountain View, California
A social networking application dedicated to sharing photos and videos, Instagram allows you to share a variety of content including photos, videos, stories, and live videos. It recently launched IGTV for long videos.
Founder: Kevin Systrom and Mike Krieger
InceptionYear: 2010
CEO: KevinSystrom
Users: 800million
Headquarters: Menlo Park, California
Facebook Messenger
Although Facebook Messenger is a part of Facebook, you have to download this application separately. It allows you to send direct messages, exchange photos, videos, and other files. It also features games and money-sending options between users.
Founder: Mark Zuckerberg
InceptionYear: 2011
CEO: MarkZuckerberg
Users: 1.3 billion
Headquarters: Menlo Park, California
One of the older social media platforms, Twitter allows you to post photos and videos and a character-limited copy accompanied with images, videos, gifs, and hyperlinks. It is widely famous for its feed of real-time updates.
Founder: Jack Dorsey, Noah Glass, Biz Stone, Evan Williams
InceptionYear: 2006
CEO: JackDorsey
Users: 330million
Headquarters: San Francisco, California
World's largest professional networking, LinkedIn supports people to create professional networks and engagement with other people. It is a platform for finding jobs, employees and connects professionals with mutual interest.
Founder: KonstantinGuericke, Reid Hoffman, Eric Ly, Jean-Luc Vaillant, Allen Blue
InceptionYear: 2002
CEO: JeffWeiner
Users: 332million
Headquarter: Sunnyvale, California, UnitedStates
An image collection site, Pinterest is getting great popularity these days. It allows you to visually share, and discover new interests by posting images or videos to your own or others' boards.
Founder: Ben Silbermann, Paul Sciarra, andEvan Sharp
InceptionYear: 2009
CEO: BenSilbermann
Users: 250million
Headquarters: San Francisco, California, United States
