The impact of a marketing campaign on a business is profound, capable of either catapulting it to success or leading it towards failure. A well-crafted marketing strategy can significantly enhance the prospects of a product, whereas an ineffective and inconsistent one often results in substantial losses and, ultimately, business failure.
In the contemporary, fiercely competitive business landscape, companies channel their utmost dedication into adopting cutting-edge and highly efficient marketing strategies. These strategies serve as a potent means to not only drive increased transactions and revenue but also to solidify their position as enduring and thriving enterprises.
Furthermore, the disruption created by the swelling adoption of rapidly advancing technologies has also reshaped the functioning of marketing strategies.
Amidst the tumultuous business landscape, companies seek a guiding hand to chart their course toward success. Unspun Group has emerged as a trusted navigator in this realm, renowned for providing streamlined marketing solutions tailored to the needs of both SMEs and large enterprises.
Unspun is one of India's first technology-based marketing products and services company based out of Bangalore. Unspun's powerful research-led marketing campaigns empower businesses to connect with their target audiences and reach out to them through the right marketing channel.
Unspun excels in comprehending the performance of your marketing endeavors, delving into the 'how' and 'why,' and offering actionable insights to enhance performance.
Their expertise enables businesses to optimize spending, eliminate ambiguity in ROI calculations, and introduce precision through accurate simulations. This results in heightened transparency, accountability, and overall efficiency in every program and campaign.
Once on board with Unspun, clients are vested with the power of next-generation digital communication, which facilitates them to communicate with their audiences effectively and popularize their products.
The firm holds a proven track record of success in enabling client organizations to achieve desired results in a stipulated time.
It specializes in developing customized technology-driven marketing strategies for businesses that include social media marketing, web design, SEO, SEM, digital public relations, and web analytics. It has been proven successful in building the reputation of brands.
Globalization of business landscapes coupled with cutthroat competition has made it crucial for businesses to adopt marketing strategies that can go the extra mile to ensure success. To fill this acute gap, Unspun Group was ideated and founded by Dr. Somdutta Singh in 2013.
Her extensive experience in this field has equipped her with a profound understanding of the pressing requirement to reimagine the fundamentals of marketing in today's ever-evolving business landscape, which often grapples to keep up with rapid technological advancements.
When Unspun is chosen as the marketing partner, it endeavours to first comprehend the client's business, company culture as well as customers and acts as a pillar of growth during its stint with the organization.
In a chat with START UP CITY Magazine, Dr. Somdutta Singh, Founder and Chief Marketing, says, "Unspun's new breed of marketers are lateral thinking innovators who know what 'game-changing ' means.
We work in a lean marketing scenario, powered by technology and creativity to turn names into big brands. Once onboard with the client, Unspun strives to figure out how marketing strategies are performing, what factors are limiting performance, and what should be done to enhance it."
Having analyzed everything, Unspun's team develops a specialized plan that enables the organization to achieve an assured Return on Investment while optimizing expenditures.
With a team of highly experienced and accomplished professionals, Unspun possesses strong capabilities in devising marketing campaigns that are transparent, accountable, and efficient.
A crystal clear execution path to map go-to-market strategies and tactics.
Robust house proprietary tools for empowering clients to generate more leads.
Take clients' businesses to the next level and enable them to achieve sustainable growth.
Effective brand-building strategies to help firms establish a successful reputation in the market.
Unspun's exclusive service portfolio envelops:
Technology-driven Solutions – The firm leverages advanced technology to simplify marketing techniques for organizations and to drive ROI for their every expenditure.
Unspun's flagship product, ACT, is a sophisticated backend customer behaviour analysis tool. It employs an advanced algorithm that scours through 250 real-time data sources on the internet to comprehensively assess a user's behaviour, taking into account factors such as demography, geography, socio-economic characteristics, interests, and more.
It creates, profiles, and analyses target customers' behaviour, scores their online activities, and then recommends the right marketing channel that needs to be implemented to reach customers in the fastest possible way through the lowest possible cost.
As the tool constantly monitors customer profiles, it can track changes in their purchase behaviour.
Digital Marketing – Unspun conducts thorough analysis and research on clients' need for effective digital marketing. It helps them to connect with their consumer audiences by employing transformative digital strategies.
Social Media Marketing – The team at Unspun conducts in-depth research with a specific focus on paid, earned, and owned media channels. This research enables them to categorize and, ultimately, prioritize the myriad media options available today. Their goal is to ensure the selection and implementation of the most suitable social media platforms aligned with the client's specific business objectives.
Mobile Marketing – The firm provides best-in-class technology and services that empower clients to reach their consumers through innovative mobile marketing efforts.
Content Marketing and Design – Unspun helps its clients to stand out from the rest by developing compelling and effectively designed content for them that also fuels their marketing.
Public Relations – Unspun's innate knowledge in various business domains, accompanied by its profound understanding of traditional and digital media, enables businesses to achieve maximum benefit.
Dr. Somdutta Singh is an inspiration whose success story fuels the spirit of entrepreneurship and leadership in every aspiring woman. She is a seasoned product, business leader, an Indian entrepreneur, an angel investor, and a mentor.
She is also Nasscom Product Council's Co-chair, Co-trustee, and Director at Centre for Entrepreneurial Excellence (CEE). While also being the Founder and chief Marketing at Unspun Group, one of India's first technology-based marketing products and services companies based out of Bangalore.
Armed with a Ph.D. from Massachusetts Institute of Technology, she has served in leading positions in various multinational companies like Red Hat, July Systems, Akamai Technologies, and Verizon Data Services.
She is the visionary behind IRA – House of Designers, an exclusive designer collection brand for women. IRA is India's pioneering platform that facilitates in-sourcing and collaboration in the design industry, addressing the challenges faced by unemployed artisans and designers.
