Startup City Magazine
A monthly magazine for business startups and young entrepreneurs.

UNTAPPED WAYS TO IMPROVE YOUR EMAIL OPEN RATES IN 2020

0

UNTAPPED WAYS TO IMPROVE YOUR EMAIL OPEN RATES IN 2020

How do you analyze or track the success of your email campaigns? You will probably measure the success by the number of people who open the mail and the number of people who click on a link.

Email marketing works because it allows you to reach customers in the place they go every day- the inbox. But if you get to the inbox, how to ensure your emails get opened?

A lot of people talk about this. Even if a business already holds a strong open rate, once your numbers begin to flatten out, you may think about how you can do to nudge them in the right direction.

Here are the 8 best methods to keep your customers open the email;

Punchy Subject Line

Your subject line is your main hook. If it does not indicate a strong benefit, it is not doing its job. Make sure that your subject line does not have to be the same as the title tag or headline of the article.

Many people think so but subject lines have nothing to do with SEO, so there is no need to involve a target key phrase. Tailor it for the inbox; it is strictly about empathy and psychology.

Write Quality Content

Once your customers start expecting that your company sends them interesting, engaging and informative emails, your open rates will increase rapidly.

If another side, you are only sending information that could be found easily elsewhere or worse, all promotions, all the time- your message will surely end up in the trash bin. Try to send high-quality emails less frequently it will keep the open rates high.

Personalize Your Emails

According to research by Experian, personalized emails can deliver six-times higher transaction rates. Always send personalized emails to your customers. For this, you just need to add the first name to the subject line and body copy, or as sophisticated as dynamically updating image content as per prior purchases or subscribers’ preferences.

Keep Your List Fresh

Do you think your subscribers still want to hear from you? Although you have heard the advice that it is vital to email your subscribers consistently so your list does not go stale. Even email subscribers can still go stale. A lot of people may have changed email accounts, or maybe they are not interested in your brand anymore.

Try to keep your list fresh and filled with engaged subscribers, it is better to periodically remove inactive subscribers.

Send Mail on Perfect Time

Timing is a game-changer. So you need to think carefully about what time and day you send your emails out. It is not possible to figure out the perfect time immediately, but some tests are there that you use to identify which timeframes seem to perform best and explore those in future campaigns.

Imagine a day in the life of your particular audience. What are they doing in the morning, afternoon, and evening? What does their workday look like? How late do they stay up at night? This entire question will help you decide the perfect time to send your emails.

Create Email Signatures

Email Signatures are essential components of any marketing email. Make sure to use standard fonts and select your colours, preferably in line with your company’s logo, and include your contact details that add a level of professionalism.

Create a Re-engagement Campaign

Before you scrub your email list, look who you can win back by contacting subscribers which have not opened recently. You need to create a list of subscribers that have not opened an email within a specific timeframe. You can select three months, six months, or a year. Put pressure on them to re-engage by asking them what’s up, flat out breaking up with them, or sending them a special offer. Don’t forget to involve a confirmation link to make sure that they want to stay on your list. When they do not open one or two win-back messages, you can easily mark them as inactive and also remove them from your email list.

Set Expectations with Subscribers

When your audience opts-in to your mail list, you must be straight with them. Let subscribers know how often you will communicate with them, what you will communicate to them, and how they will get advantages. Then, meet those expectations.

If you only add people in your list then they download a white paper, but you do not tell them how often you will send them an email and what’s in it for them, how will they know to look for and open your emails?

These are a few simple but effective hacks to get people to open your emails. We hope you write the article; to read more such interesting articles stay connected with Start-up City. 

More Relevant Articles:

Marketing Strategy – Market Yourself As Different, Not Better

E-Mail Marketing Hacks For Small Businesses

How To Create A Successful Sale Funnel, Step-By-Step Process

You might also like
Comments
Loading...