Have you ever come across a captivating advertisement during your journey on the Delhi Metro? These advertisements have a way of grabbing your attention, often tapping into fundamental emotions that leave you spellbound.
Such is the power of advertising. Its history can be traced back to ancient civilizations. In pre-modern times, commercial messages were popular during the Roman Empire. In Ancient Greece and Ancient Rome, the Lost and Found pamphlets were a common sight.
Rock art or wall paintings grew and spread their roots in parts of Asia, Africa, and North America. In recent years, the advertising industry has witnessed significant advancements primarily in the Western world. The modern world experienced a profound shift when the internet forged a partnership with the advertising sector.
Advertising holds a dominant place in capitalist and consumerist economies. They can survive only if the consumerist culture doesn't step backward.
Advertisements' primary work is to make the public aware or make the product, service, or information known. Advertising can have an impact only when the targeted consumer is not involved in some work.
The advertising industry unlocked its complete potential as people gained more leisure time, an abundance of choices, and the widespread availability of mass-produced goods.
In our everyday routines, whether we're commuting or engaged in various activities, we often find ourselves with pockets of spare time. Whether it's waiting for a flight at the airport or riding the metro to work, we tend to use this time to observe our surroundings. Sanjoy Saha Mondol recognized the fundamental psychology driving consumer behaviour during these moments and seized the opportunity by taking action.
He established Kolkata-based Align Media in 2013 and is working tirelessly to capture emerging media space. In the 1990s, India initiated a sweeping liberalization of its economy, creating a fertile environment for the advertising industry. The industry experienced a rapid ascent when the internet became a pivotal component of the equation.
The democratization of the industry began and new avenues emerged. With heavy investment in infrastructure development, a lot of unchartered or potential media spaces are coming into the picture.
Align Media today is a forerunner in the specialization and aims to perform innovative advertising in Airlines, airports, and allied OOH media spaces.
Align Media provides a range of exciting and innovative opportunities for brands to connect and collaborate, resulting in strong brand recognition and a positive branding experience.
Their forte lies in flight static branding, flight digital branding, Uber cab branding, Bus branding ac/nonac/long distance, Bill board branding, Airport tarmac coaches, Metro Pillar branding, Metro train branding / Metro station branding and Railway Train / Railway Station Branding.
These services yield favorable results and advantages, including enhanced visibility, top-of-mind brand recall, heightened customer engagement, tailored advertising solutions to meet business requirements, extended campaign longevity, brand development, increased product awareness, quantifiable outcomes, valuable real-time insights, and an expanded client base.
Align Media not only enjoys the advantage of being a pioneer in the industry but also benefits from the Outdoor Media Association's survey findings, which reveal that OOH advertising delivers a significant Return on Investment (ROI).
So, higher the budget spent on Outdoor Marketing, the larger the ROI. Align Media delivers budget-friendly advertising services that effectively boost the advertiser's top-line and bottom-line results.
India –Jet Airways, Spice Jet, Air India, Go Air, Air Asia, Indigo
South East Asia – CEBU Pacific, Hong Kong Express Airways, Tiger air
Middle East – Air Arabia group, Flynas
Europe – Wizz Air, Euro Wings, Air Baltic, Small Planet, Transavia, People's Viennaline
Americas– AirTran, Leeward Islands Air Transport or LIAT, Spirit, Volaris, Jet Blue, Caribbean Airlines, Frontier Airlines
Telecom – Airtel, Vodafone, Jio, Idea, Aircel, Tata
Hospitality–Taj, Marriot International, the Lalit, Keys Hotels
Tourism – Himachal Tourism, Rajasthan tourism, Madhya Pradesh Tourism, Assam Tourism, Andhra Pradesh Tourism, Telangana tourism, West Bengal Tourism, ManipurTourism, MizoramTourism, NagalandTourism, Chattisgarh Tourism
Financial – Axis Bank, LIC, Karur Vysya Bank, City Union Bank, Citi Bank, New India Insurance, Allahabad Bank, National Insurance Co. Ltd
Electronics– Samsung, BOSE, MI, Philips, Gionee, Whirlpool, Canon
Automobile–VOLO, Audi, Skoda, Honda, Tata Motors, Renault
FMCG– ITC, Nestle, Quaker, Skinn, Mankind, Monte Carlo
MISC– Kent, Kajaria, Lalitha Jewellery, HotStar, Byjus, Roof n Floor, LuxCosy, Turtle, Tata Retail Enterprise (West Side)
Building Materials -Berger Paints, Greenply Industries
The firm was recognized by the Government of India for contributing taxes for the Assessment Year 2017-18 to the Central Board of Direct Taxes under the Bronze category. The founder of Align Media, Sanjoy, enjoys a personal relationship with the current Prime Minister of India.
The firm was included in the 20 most promising advertising agencies by a leading Business magazine. Align Media has completed the total OOH branding of brands like Berger Paints, Greenply Industries Ltd, Trent(Westside), and Roof n Floor (The Hindu Group).
Align Media doesn't see a future without the establishment of a trustworthy relationship with its clients. Hence, it will be focused on making trustworthy relationships with all associates and developing the firm with whom all its clients can trust with their brands.
As per industry experts, outdoor marketing is projected to experience a 15% growth this year, while Align Media's management anticipates a 4% growth rate for the company in the upcoming financial year. The company envisions achieving global leadership in 'Transit out of Home' media, both in terms of volume and value, by the year 2030.
Founder & Sole Proprietor
A City College, Kolkata science graduate who possesses multilingual proficiency has amassed a wealth of experience spanning three decades in the FMCG, Durables, and Media industries. This journey includes exposure to corporate cultures ranging from Fortune 500 MNCs to medium-sized Indian companies featuring complex matrix reporting structures.
His primary area of expertise revolves around consistently delivering targeted business value and volume growth in the Ultra-Premium Products and Services sector. He also excels in leading and cultivating successful startup ventures while effectively managing their operations.
His specialization lies in expanding established businesses through client acquisition and fostering partnerships, with experience in team management ranging from 10 to over 200 members.
He possesses robust skills in business management, P&L (Profit and Loss) analysis, and human resource management, with a strong focus on coaching and nurturing team growth and development.
Sanjoy is known for his rapid learning ability and adaptability to diverse corporate environments, whether they are entrepreneurial, professional, or multinational in nature.
Over the past three decades, he has demonstrated proactive expertise in hardcore Sales, progressively advancing from a frontline position to the most senior roles within the Sales & Marketing divisions of prominent companies offering a wide array of products and services.
In previous professions, Sanjoy was the head of the Kolkata operation as GM with M/s TDI International India (P) Limited. He also holds 13 years' experience in FMCG and 8 years in Consumer Durable Industry, apart from 5 years in Ad sales as Head Business Manager.
Sanjoy, a seasoned professional in the media industry, possesses the capability to excel in demanding senior leadership roles encompassing Business Development, Sales and marketing, and Profit Center Management.
He is a results-driven individual with a strong drive to succeed, well-versed in the implementation of top-tier management practices, and boasts a track record marked by impressive growth and achievements.
Sanjoy understands the pertinence of trust in the business world. Hence, his message for the Young Turks in the Advertising world is to prioritize building trust among all their stakeholders.
