Kiran Kumar: Building Assets and Providing Digital Footprints at Incognito Worldwide
The realm of Digital marketing, broad-scale outreach, and extensive analytics is continually growing and developing. Despite heightened competition in this field, it presents vast potential for growth. Recognizing these prospects, Bruce T. Dugan, who relocated from New York to Bangalore in 2012, and Nihanth Kandimalla from Ballari, joined forces as co-founders of Incognito Worldwide India Pvt. Ltd.
In 2013. Kiran Kumar Ramadurgam joined the team shortly thereafter. Just a few short years later he has become the company's Managing Director.
We had a conversation with Kiran to delve into his company's activities, his journey from landing his initial job to ascending to the role of Managing Director, the valuable lessons he has gathered, the missteps he has encountered, and his vision for the future.
How did you become involved in Incognito Worldwide?
"I was working in the marketing department of a local company when my best friend told me that his younger brother had recently met a foreigner, and after only weeks together, they were creating a startup.
Then I saw Bruce profiled in a magazine cover article entitled 'Outsource Evangelists'. I sought him out at the local cafe that he frequented and pitched him on the idea of building a marketing company.
He said O.K. So, I quit my job and began working for this startup that I knew nothing about. A few months later he gave me a budget and said, 'Build a team'."
What are the products and services offered under the organization's hat?
We provide services such as automated tools, branding & design, consulting, online marketing (advertising, SEO, SEM, Social, and Promotions), website development, and technology integration.
As Marketing Manager, what was your strategy and goals to build that service?
At first, I was focused on Search Engine Optimization, helping clients raise their website visibility in search. Then I began testing strategies with Ads, landing pages, social media, and video marketing. Now we design and manage more integrated marketing plans.
What are the major milestones for the company since its founding?
We are proud to announce that we're not only still in operation and flourishing after four years but also thriving, a feat that defies the odds as many startups falter within the first 18 months. Additionally, we've established ourselves as significant stakeholders in numerous online properties that we've either built from scratch or collaborated on.
What big projects are coming, or being completed?
We developed and launched https://Ayurveda.online — an e-commerce site with access to 4,000 products from 100 suppliers.
Furthermore, we've deepened our operational connections with a software development company based in Buenos Aires, where Bruce holds the position of CEO, and Mario Delfino serves as CTO for both that company and Incognito. This firm is actively engaged in crafting platforms tailored for the publishing, logistics, and cannabis extract sectors.
We also have several online magazines and resource centres we've partnered with.
Please share your company's Awards and recognitions, if any.
"Our best recognition is a happy clientele since most of our work comes from referrals. We have been spotlighted though in a few magazines too, profiled as Startup of the Month in August 2014 and Top 5 Social Media Marketing Companies in 2015. In 2018 Bruce was profiled in an issue entitled Top 25 CEOs in India."
What is next for the company in 2018-19?
We'll continue to provide client services while expanding the success of https://Ayurveda.online and other properties. We are stakeholders in and further integrate operations across projects with Bruce and Mario's i2 MEDIALAB in Buenos Aires.
Lastly, we hope to modify and launch some of the products of Intechcreative.com, where Bruce is the Managing Partner.
My favorite aspect of being an entrepreneur
"Developing my strategies and implementing them, win or lose."
What piece of advice would you give young entrepreneurs?
"Find a successful balance between planning and doing. Otherwise, you'll strategize yourself out of business. Get things done!"
Your take on the Indian Entrepreneurial ecosystem
"There was a time when telling your parents you wanted to be an entrepreneur was met with disappointment — 'Get a job at a big company', they'd say. But I see a new enthusiasm in the last few years, especially with the young guys just a few years behind me."
What is the hardest thing about being an entrepreneur?
There is no safety net. Success or failure is based on what you produce. The transition from thinking like an employee to thinking like an entrepreneur was also difficult.
I'd tell Bruce, "I want to hire more people," and he'd say, "Great! How are you going to pay for it, what revenues is it going to produce; how will it affect our profit margins vs. the value it will provide?" And I thought, "Wow, this is more complicated than I thought."
What is the best thing about being an entrepreneur?
"Writing your own story, creating your destiny, and taking responsibility for it."
How did you get promoted to MD?
Bruce once told me that though I was inexperienced, he could sense my deep desire to become an entrepreneur. So he said, "Let's make it happen."
One word that describes you the best
Driven
