Startup City Magazine
A monthly magazine for business startups and young entrepreneurs.

What are the Biggest Struggles for Small Business Owners?

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What are the Biggest Struggles for Small Business Owners?

At the initial phase of any Small and Medium Enterprises (SME) business, business owners suffer a lot of hurdles. Some are harder than others to overcome.

In this guide, Startup City Magazine is presenting the major challenges small and medium business owners face. It covers challenges experienced by businesses of every size like the lack of skilled workforce or lack of financial stability.

Marketing

One of the major issues faced by small business owners is the lack of proper marketing. When you finally decided to establish your business, you do not get any kind of guide explaining from A to Z marketing and connection strategy for business. Online marketing offline, social like LinkedIn connection and other social sites marketing comes in various shapes and sizes.

Customers

As we know that in any business industry, a customer is considered as the most vital visitor on the premises. The customer stays when they are taken care of properly. Every customer should be your priority. Here, small business owners or CEOs do not understand that marketing can only attract customers but conversion and keeping them for a long period depends on the connection and you service. If you impose your busy schedule on them, they will not pay you.

Money Management

Cash flow is the major factor to keep any business running. It is one of the huge small business problems that arise when you do not work with your accounts or do not generate enough revenue from your customers. It mainly happens in today’s business industry that even if you are getting enough money from your customers, you are likely to go down on that revenue graph if there is no money management.

Lead Generation

Lead generation is another major problem for small businesses. Generating leads that are both high quantity and high quality are a marketing team’s most important objectives. A successful lead generation engine is what turns the website visitors into prospective customers and keeps the funnel full of sales prospects while you sleep. For generating leaders, the CEOs of startups need to optimize their website for leads. Take advantage of free lead management solutions.

Skilled Workforce

Hiring is often one of the biggest challenges for small businesses, mainly since small business owners tend to feel under-resourced to start. Hiring new employees is a tough task and a complex process. Here, business owners need to find and hire the right people, the people who are excited about what you are doing. Do never settle for good employees when you can get great ones, even it takes longer.

Online Presence

No doubt, everyone has a presence on social sites. If you and your business do not have an online presence, you are already missing a huge piece of cake waiting for you to take it. In this digital world, there is no better place than the internet to spread your brand awareness. A lot of business owners or CEOs at the initial phase do not get a good source to create online brand loyalty.

These are major issues suffered by professionals at startup companies. We hope you find the article interesting. Keep visiting the website of Startup City Magazine; it is one of the reputed business magazines in India. 

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